164 research outputs found
The effects of extrinsic and intrinsic rewards on partners' likelihood to refer
No full textIn dieser Masterarbeit wird die Bedeutung von Belohnungen im Empfehlungsmarketing in Business-to-Business (B2B) Beziehungen thematisiert. Empfehlungsmarketing in B2B-Beziehungen wird im Gegensatz zum traditionellen Marketing dazu verwendet, um mittels des Einflusses bestehender Partner neue Kunden zu gewinnen. Im Gegensatz zu früheren Studien unterscheidet diese Arbeit zwei Arten von Belohnungen, die für das Empfehlen angeboten werden: die intrinsischen und die extrinsischen. Intrinsische Belohnungen sind immaterieller, psychologischer Natur, während extrinsische Belohnungen sichtbar und materieller Natur sind. Der Autor untersucht zusätzlich den Moderationseffekt von Marken- und Bindungsstärke auf die Empfehlungswahrscheinlichkeit des Partners. Aufgrund fehlender Forschungsergebnisse im Bereich der Umsetzung von Empfehlungsmarketing in Österreich, verwendet der Autor eine Online-Umfrage, um Daten von Einkaufsabteilungen in B2B-Unternehmen in Österreich zu erheben. Ein wesentliches Resultat dieser Arbeit ist, dass Belohnungen jeglicher Art von Beziehung die Empfehlungswahrscheinlichkeit erhöhen, was auch die Austauschtheorie unterstützt. Weiters ist zu berichten, dass die Empfehlungswahrscheinlichkeit allgemein steigt. Insbesondere sind die extrinsischen Belohnungen für die schwächeren Beziehungen mehr relevant als für die stärkeren, wobei die intrinsischen Belohnungen die Empfehlungswahrscheinlichkeit eher in stärkeren als in schwächeren Beziehungen erhöhen. Anders ausgedrückt: Für langfristige Partner ist eine nicht monetäre Belohnung von größerem Wert, während für Partner, die von Zeit zu Zeit miteinander arbeiten, die monetäre Auszeichnung von Bedeutung ist. Hingegen zeigt sich kein relevanter Effekt, wenn der Lieferant über eine hohe Markenbekanntheit und einen etablierten Markenverband verfügt, die Empfehlungswahrscheinlichkeit des Partners bleibt dabei gleich und der Effekt der beiden Arten von Belohnungen wird weder stärker noch geringer.In this masters thesis the importance of rewards in referral marketing in Business-to-Business (B2B) relationships is introduced. Referral marketing in B2B relationships is used in order to acquire new customers because of the influence of existing partners, rather than through traditional marketing. In contrast to previous researches, this one distinguishes between two types of rewards offered for recommending, intrinsic and extrinsic. Intrinsic rewards are more intangible and psychological and extrinsic rewards are visible and tangible. As well, the author investigates the moderating effect of brand and tie strength on partners referral likelihood. Given the lack of existing research in the area of implementing referral marketing in Austria, the author used an online survey for collecting data from purchasing departments in B2B firms. One overall contribution out of this masters thesis is that rewards increases referral likelihood in every relationship, which supports the exchange theory. More specifically, the extrinsic rewards are more important for weaker rather than for stronger ties and the intrinsic rewards are more increasing the willingness to recommend in stronger than in weaker relationships. To put it differently, for long term partners a non-monetary reward has more value, while for partners which corporate from time to time with each other the monetary award matters. Additionally, suppliers brand in fact does not have any impact on this exchange process. More specifically, there is no relevant effect if the supplier firm is having high brand awareness and a well-established brand association, the partners referral likelihood will remain the same and will not increase nor lower the effect of the two types of a rewards.Sanda Filipovic, BScZusammenfassungen in Deutsch und EnglischMasterarbeit Karl-Franzens-Universität Graz 2018 D 1107
The effects of extrinsic and intrinsic rewards on partners' likelihood to refer
No full textIn dieser Masterarbeit wird die Bedeutung von Belohnungen im Empfehlungsmarketing in Business-to-Business (B2B) Beziehungen thematisiert. Empfehlungsmarketing in B2B-Beziehungen wird im Gegensatz zum traditionellen Marketing dazu verwendet, um mittels des Einflusses bestehender Partner neue Kunden zu gewinnen. Im Gegensatz zu früheren Studien unterscheidet diese Arbeit zwei Arten von Belohnungen, die für das Empfehlen angeboten werden: die intrinsischen und die extrinsischen. Intrinsische Belohnungen sind immaterieller, psychologischer Natur, während extrinsische Belohnungen sichtbar und materieller Natur sind. Der Autor untersucht zusätzlich den Moderationseffekt von Marken- und Bindungsstärke auf die Empfehlungswahrscheinlichkeit des Partners. Aufgrund fehlender Forschungsergebnisse im Bereich der Umsetzung von Empfehlungsmarketing in Österreich, verwendet der Autor eine Online-Umfrage, um Daten von Einkaufsabteilungen in B2B-Unternehmen in Österreich zu erheben. Ein wesentliches Resultat dieser Arbeit ist, dass Belohnungen jeglicher Art von Beziehung die Empfehlungswahrscheinlichkeit erhöhen, was auch die Austauschtheorie unterstützt. Weiters ist zu berichten, dass die Empfehlungswahrscheinlichkeit allgemein steigt. Insbesondere sind die extrinsischen Belohnungen für die schwächeren Beziehungen mehr relevant als für die stärkeren, wobei die intrinsischen Belohnungen die Empfehlungswahrscheinlichkeit eher in stärkeren als in schwächeren Beziehungen erhöhen. Anders ausgedrückt: Für langfristige Partner ist eine nicht monetäre Belohnung von größerem Wert, während für Partner, die von Zeit zu Zeit miteinander arbeiten, die monetäre Auszeichnung von Bedeutung ist. Hingegen zeigt sich kein relevanter Effekt, wenn der Lieferant über eine hohe Markenbekanntheit und einen etablierten Markenverband verfügt, die Empfehlungswahrscheinlichkeit des Partners bleibt dabei gleich und der Effekt der beiden Arten von Belohnungen wird weder stärker noch geringer.In this masters thesis the importance of rewards in referral marketing in Business-to-Business (B2B) relationships is introduced. Referral marketing in B2B relationships is used in order to acquire new customers because of the influence of existing partners, rather than through traditional marketing. In contrast to previous researches, this one distinguishes between two types of rewards offered for recommending, intrinsic and extrinsic. Intrinsic rewards are more intangible and psychological and extrinsic rewards are visible and tangible. As well, the author investigates the moderating effect of brand and tie strength on partners referral likelihood. Given the lack of existing research in the area of implementing referral marketing in Austria, the author used an online survey for collecting data from purchasing departments in B2B firms. One overall contribution out of this masters thesis is that rewards increases referral likelihood in every relationship, which supports the exchange theory. More specifically, the extrinsic rewards are more important for weaker rather than for stronger ties and the intrinsic rewards are more increasing the willingness to recommend in stronger than in weaker relationships. To put it differently, for long term partners a non-monetary reward has more value, while for partners which corporate from time to time with each other the monetary award matters. Additionally, suppliers brand in fact does not have any impact on this exchange process. More specifically, there is no relevant effect if the supplier firm is having high brand awareness and a well-established brand association, the partners referral likelihood will remain the same and will not increase nor lower the effect of the two types of a rewards.Sanda Filipovic, BScZusammenfassungen in Deutsch und EnglischMasterarbeit Karl-Franzens-Universität Graz 2018 D 1107
Study on the Restrictive Factors of Wushu Sanda Movement in Weinan Middle School of Shan xi Province
No full textThis paper analyzes the development of Wushu Sanda movement in middle schools in Weinan City, Shan xi Province through the research methods of literature, questionnaire, logic analysis and expert interview, clears out the constraints of Wushu Sanda movement in middle schools, and puts forward corresponding solutions. The results show that: the effective time can not be well mastered; The site is inadequate or unsuitable; May cause fighting or disorder; Lack of martial arts education; Lack of teachers; Prone to sports injury; The lack of interest is the restricting factor that restricts the development of Wushu Sanda movement among young people. The author suggests that we should classify teaching according to the purpose of learning; Optimize the allocation and use of space; Changing the perception of parents and students; Strengthen military morality education; Recruit excellent Sanda teachers; Improve teaching quality and optimize service; Injury prevention and rehabilitation treatment are the effective countermeasures to solve the problem of Wushu Sanda movement among young people
VISUAL STYLISTIC ASPECTS OF THE GRAPHIC IDENTITY OF THE PHOTO STUDIO
No full textDiplomdarba tēma ir “Foto studiju grafiskās identitātes vizuāli stilistiskie aspekti”, pētījuma mērķis ir izstrādāt vizuālo identitāti “Foto Sanda” foto studijai Jelgavā. Lai izprastu vizuālo identitāti un tās nozīmi, autore darba teorētiskajā daļā izpēta logotipa, grafiskās identitātes nozīmi, apkopo vairāku autoru atziņas, kā arī aplūko un izpēta 19., 20.gs. Jelgavas foto studiju, foto ateljē logotipus. Bakalaura darba pētnieciskajā daļā tiek apkopoti un analizēti dažādi dizainu paraugi visām Jelgavas foto studijām un saloniem, kā arī analizēti foto studiju logotipi no Latvijas (Jelgava, Rīga), lai atbildētu uz pētījumā izvirzīto jautājumu – kas ir kopīgs un atšķirīgs foto studiju grafiskās identitātes vizuāli stilistiskajos aspektos. Pēc iegūtajiem rezultātiem tiek izdarīti secinājumi, kas palīdz diplomdarba radošajā daļā izstrādāt grafisko identitāti darba autores foto studijai “Foto Sanda”.The diploma paper “Visual stylistic aspects of the graphic identity of the photo studio”, the aim of the study is to develop a visual identity of the photo studio “Foto Sanda” in Jelgava. In order to understand the visual identity and its meaning, in the theoretical part of the study the author explores the meaning of the logotype, graphic identity, summarizes the findings of several authors, as well as examines and explores the foto studios and photo atelier logos from the 19th, 20th century. In the research part of the Bachelor’s thesis, various design samples are collected and analyzed for all photo studios and photo salons in Jelgava, as well as photo studio logos from Latvia (Jelgava, Riga) are analyzed to answer the question raised in the study – what is common and different in the graphic identity of photo studios visually stylistic aspects. According to the obtained results in this research paper, the conclusions drawn are used to help develop the graphic identity of the author’s photo studio “Foto Sanda”
Ştefania Cristescu-Golopenţia's Chronology
No full textThe present Chronology brings together data from the personal archive of Şt.C.-G. with data accumulated during the editing of her published and posthumous work that Sanda Golopenţia undertook after 1989. The author specifically calls attention to the new data regarding Şt.C.-G.'s 1938 and 1939 regional research in Ţara Oltului (the Olt County), the research she conducted in 1945 and 1947 in the Gurghiu Valley, and the social inquiry on the daily lives of her students in the Industrial Colege "Protopopul Tudor Economul" from Bucharest (1942-1943). The bibliography of St.C.-G.'s sociological, pedagogical and literary works was updated
ŞTEFANIA CRISTESCU-GOLOPENŢIA’S CHRONOLOGY
No full textThe present Chronology brings together data from the personal archive of Şt. C.-G. with data accumulated during the editing of her published and posthumous work that Sanda Golopenţia undertook after 1989. The author specifically calls attention to the new data regarding Şt. C.-G.’s 1938 and 1939 regional research in
Ţara Oltului (the Olt County), the research she conducted in 1945 and 1947 in the Gurghiu Valley, and the social inquiry on the daily lives of her students in the Industrial Colege “Protopopul Tudor Economul” from Bucharest (1942–1943). The bibliography of Şt. C.-G.’s sociological, pedagogical and literary works was update
Maģistra darbs
No full textMaģistra darba temats ir Deviācijas tendences Latvijā 21.gs. sākumā. Maģistra darba autore ir Sanda Litiņa. Darba vadītāja ir profesore Dr. iur. Sanita Osipova. Izmantotās literatūras un avotu skaits ir 117. Maģistra darba mērķis ir noskaidrot reālās tiesiskās attiecības, kas pastāv starp indivīdiem tēmas ietvaros un izraisa deviāciju, konkrētu priekšlikumu formulēšana deviācijas mazināšanai. Maģistra darba priekšmets ir konkrētu deviantas uzvedības gadījumu izpēte. Maģistra darba objekts ir deviācijas iemeslu noskaidrošana.
Maģistra darba pētījuma metodes: juridiskās, socioloģiskās un vispārējās (analītiskā, induktīvā, salīdzinošā, vēsturiskā). Maģistra darbā pētījumā iegūtie rezultāti: Maģistra darba autore definēja jēdzienu „deviācija”, atklāja deviācijas tendences Latvijā 21.gs. sākumā konstatēto deviantas uzvedības tipu ietvaros, sniedza priekšlikumus minēto problēmu novēršanai un izstrādāja konkrētas tiesību normas.
Atslēgas vārdi: deviācija, maksātnespēja, laulības līgums, aplokšņu algas.
The name of masters’s paper is The deviance tendency in Latvia at the beginning of 21.century. The author of the masters’s paper is Sanda Litiņa. The scientific supervisor is professor Dr.iur. Sanita Osipova. The amount of literature sources is 117. The aim of the master paper is to find out what is the real legal relationship between individs within the theme and cause the deviance, to formulate concrete proposals for deviance reduction. The subject of the master’s paper is to research concrete events of the deviant behavior The object of the master’s paper is to find out the reason of the deviance.
The methods of the research: juridical, sociological, universal (analytical, induction, comparative; historical). The result of the research: The author of the master’s paper defined the term “deviance”, found The deviance tendency in Latvia at the beginning of 21.century within stated deviant bahavior tips, offered the possible suggestions to keep away mentioned problems and produce concrete legal provisions.
Key words: deviation, insolvency, marriage contract, envelope wages
Wushu Sanda Athletes\u27 Accomplishment Profile at PON XII Aceh-Sumut 2024
No full textSport is activity that contributes greatly to physical and mental health, as well as the achievement of achievement at national and international levels. One of the fastest growing sport that is growing rapidly in Indonesia is wushu, especially sanda number. This research aims to document the journey of Central Java wushu athletes in achieving their athletes in achieving achievements in PON XXI Aceh-Sumut 2024. The method research method used is phenomenology with a qualitative approach, where data is collected through the author\u27s personal experience as a writer. Where data is collected through the author\u27s personal experience as an athlete, interviews with coaches, and analysis of supporting documents. The result of the research showed that achievement in wushu sanda is inseparable from a systematic training program, including regional training camps (Pelatda). systematic training program, including regional training camps (Pelatda), match trials, and Training Center (TC) in Vietnam. Evaluation of physical condition physical condition, technique, strategy, and mental aspects are the main factors in improving athlete performance. The results of the trials and fitness monitoring showed significant improvements in strength, agility, and endurance, although there are some aspects that still need improvement. This research is expected to be a reference for athletes and coaches in developing more optimal training strategies to achieve maximum performance.a more optimal training strategy in order to achieve maximum performance
Project work as a means for developing student cooperation skills during social science lessons in grade 6
No full textDarba autore ir Latvijas Universitātes pedagoģijas, psiholoģijas un mākslas fakultātes studente Sanda Eglīte. Diplomdarbs ir par projekta darbu kā sadarbības prasmju veicinātāju sociālo zinību stundās 6.klasēs. Sadarbības prasmēm ir ļoti būtiska loma cilvēka dzīves attīstībā un karjeras izaugsmē, tāpēc ļoti svarīgi šīs prasmes skolēniem mācīt jau skolā, pielietojot atbilstošas mācību metodes. Diplomdarba empīriskā pētījuma mērķis ir noskaidrot kā mainās skolēnu sadarbības prasmes projekta darba izstrādes gaitā. Pētījumā iegūtie rezultāti apstiprina, ka projekta darba izstrādes laikā var tikt uzlabotas skolēnu savstarpējās sadarbības prasmes, pie nosacījuma, ka skolēniem ir skaidri saprotami projekta darba izpildes uzdevumi, mērķi un sasniedzamie rezultāti. Diplomdarbs sastāv no 49 lappusēm, 13 attēliem, 2 tabulām un 5 pielikumiem.The author of the thesis is Sanda Eglīte, the student of the Faculty of Education, Psychology and Art of the University of Latvia. The topic of the diploma thesis is project work as a means for developing student cooperation skills during social science lessons in grade 6. Cooperation skills play an important role in one’s personal and professional development, it is therefore essential that students are taught the said skills already in school by applying suitable methodology. The aim of the empirical study of the diploma thesis is to establish how student cooperation skills change during the development of the project work. The results of the study confirm that student mutual cooperation skills may be improved during the development of the project work, as long as the students have been clearly instructed on the tasks, aims and objectives of the project work. The diploma thesis consists of 49 pages, it includes 13 images, 2 tables and 5 appendices
NORWEGIAN AUTHOR JON FOSSE WINS THE NOBEL PRIZE IN LITERATURE 2023. AN INTERVIEW WITH THE WRITER
No full textInterviewing Jon Fosse in October 2023 was a great honour for the Norwegian Academic Environment at Babeș-Bolyai University, where students in the Norwegian Language and Literature Bachelor’s Programme study Jon Fosse’s work in the Literary translation and Short fiction courses.
In 2018 the Department of Norwegian Language and Literature Studies in Cluj celebrated the PhD defence of a thesis entitled Jon Fosse and the New Theatre, by Anamaria Babiaș-Ciobanu, supervised by Professor Sanda Tomescu Baciu, founder of the Norwegian Language and Literature BA studies at Babeș-Bolyai University in 1991. As part of her PhD thesis, the candidate had the privilege to interview Jon Fosse and to publish the translation of the play Skuggar [Umbre, 2015] into Romanian, with the support of Norwegian Literature Abroad in the Nordica collection of Casa Cărții de Știință Publishing House.
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