1,721,125 research outputs found
The role of cultural values in consumers' evaluation of online review helpfulness: a big data approach
Full text linkPurpose: Online consumer reviews are increasingly used by third-party e-commerce organizations to shed light on the positive and negative sides of the brands they sell. However, the large number of consumer reviews requires these organizations to shortlist the most helpful ones to cope with information overload. A growing number of scholars have been investigating the determinants of review helpfulness; however, little is known about the influence of cultural factors in consumer's evaluation of review helpfulness. Design/methodology/approach: This study has adopted Hofstede's cultural values framework to assess the influence of cultural factors on review helpfulness. We used a sample of 570,669 reviews of 851 hotels published by reviewers from 81 countries on Booking.com. Findings: Findings reveal that reviewers from cultural contexts that score high on power distance, individualism, masculinity, uncertainty avoidance and indulgence are more likely to write helpful reviews. Originality/value: This is one of the first cross-cultural studies in marketing using a big data approach in examining how users of reviews from different countries evaluate the helpfulness of online reviews
Are you willing to share green eWOM? Exploring environmentally-framed reviews in hotel services
No full textConsumers are increasingly concerned about sustainable accommodations. However, few of them incorporate environmentally-related elements when posting a review online about their experience of stay. Combining text analytics and ordered logistic regression analysis on a dataset of 496k TripAdvisor reviews, this exploratory study investigates green eWOM (i.e. environmentally-framed reviews) including its linguistic style and sentiment, and the recurring hotel service dimensions associated by guests. In addition, the study identifies a profile of green eWOM reviewer and explores the extent of which environmentally-framed reviews are associated with customer satisfaction (i.e. rating) and with the managerial response. The findings reveal that environmentally-framed reviews are more likely posted by women business travellers staying at chain hotels, and are generally associated with higher ratings and higher managerial response rates. The recurring hotel service dimensions relate with physical attributes (e.g. hotel features, room amenities) followed by intangible attributes (e.g. relationship with the staff, overall experience of stay, location) and services (e.g. breakfast, coffee). The study contributes to the sustainable consumption research by offering a preliminary understanding of green reviewers’ online behavior. Managerial implications are provided to hoteliers suggesting them how to effectively convey their effort in eco-friendly initiatives to guests, and to review platforms on how to display green eWOM online
The Host Canceled My Reservation! Impact of Host Cancelations on Occupancy Rate in the P2P Context: A Signaling Theory Perspective
No full textThe business of hosts in peer-to-peer (P2P) accommodation sharing has become an important source of revenue for individuals in many economies. However, there is a dearth of studies on hosts, specifically on the factors that affect host performance (i.e., occupancy rates). Drawing on the signaling theory and the source credibility theory and using a dataset of 41 610 reviews of 7004 Airbnb listings, we investigated the impact of cancelation rate—that conspicuously signals how many times a host has canceled a pre-existing reservation—on the host occupancy rate. Furthermore, we investigate the role of source credibility signals in reducing the impact of host cancelations. The results show that host signals of reputation, responsiveness, and expertise minimize the negative effect of cancelations on the occupancy rate. Theoretically, we advance the academic literature on credibility signals in P2P platforms and their moderating role on host performance. Managerially, the study helps P2P hosts in understanding the role of signals on occupancy rate
“MostAmericans like their privacy.” Exploring privacy concerns through US guests’ reviews
No full textPurpose – This study aims to explore US hotel guests’ privacy concerns with a twofold aim as follows: to investigate the privacy categories, themes and attributes most commonly discussed by guests in their reviews and to examine the influence of cultural proximity on privacy concerns. Design/methodology/approach – This study combined automated text analytics with content analysis. The database consisted of 68,000 hotel reviews written by US guests lodged in different types of hotels in five European cities. Linguistic Inquiry Word Count, Leximancer and SPSS software were used for data analysis. Automated text analytics and a validated privacy dictionary were used to investigate the reviews by exploring the categories, themes and attributes of privacy concerns. Content analysis was used to analyze the narratives and select representative snippets. Findings – The findings revealed various categories, themes and concepts related to privacy concerns. The two most commonly discussed categories were privacy restriction and outcome state. The main themes discussed in association with privacy were “room,” “hotel,” “breakfast” and several concepts within each of these themes were identified. Furthermore, US guests showed the lowest levels of privacy concerns when staying at American hotel chains as opposed to non-American chains or independent hotels, highlighting the role of cultural proximity in privacy concerns. Practical implications – Hotel managers can benefit from the results by improving their understanding of hotel and service attributes mostly associated with privacy concerns. Specific suggestions are provided to hoteliers on how to increase guests’ privacy and on how to manage issues related to cultural distance with guests. Originality/value – This study contributes to the hospitality literature by investigating a neglected issue: on-site hotel guests’ privacy concerns. Using an unobtrusive method of data collection and text analytics, this study offers valuable insights into the categories of privacy, the most recurrent themes in hotel guests’ reviews and the potential relationship between cultural proximity and privacy concerns
A big data analysis of COVID-19 impacts on Airbnbs’ bookings behavior applying construal level and signaling theories
No full textThis study investigates the impact of the COVID-19 pandemic on consumer booking behavior in the peer-to-peer accommodation sector. This study used a dataset composed of 2041,966 raws containing 69,727 properties located in all 21 Italian regions in the pre- and post-COVID-19. Results show that in the pre-COVID-19 period, consumers preferred P2P accommodations with price premiums and located in rural (versus urban) areas. Although the findings reveal a preference for entire apartments over shared accommodation (i.e., room, apartment), this preference did not change significantly after COVID-19 lockdowns. The contribution of this study lies in combining psychological distance theory and signaling theory to assess P2P performance in the pre- and post-COVID-19 periods
Negative signals on Peer-to-Peer platforms: The impact of cancellations on host performance across different property types
Full text linkScholars investigated the factors enhancing Airbnb hosts' performance; however, less research focused on negative signals, such as host cancellation messages. Cancellations are a negative signal that conspicuously reveals the number of times a host has canceled a pre-existing reservation. Drawing upon signaling theory and product involvement, we argue that cancellation signals have a negative impact on host occupancy, but this impact is moderated by the level of involvement associated with the accommodation type (i.e., private room, shared room, entire apartment). The study used a dataset of 31,778 reviews of 6384 Airbnb listings. The results show that accommodation type moderates the relationship, that is, the impact of cancellations is stronger for higher involvement accommodations (entire apartment) versus low involvement ones (shared rooms). This study ad-vances the literature on negative signals and helps P2P managers understand the impact of cancellations on their revenues
The attitude – behaviour gap in eWOM: the paradoxical Generation Z
Full text linkThis paper exploits bigdata to explore to what extent Generation Z customers engage in discussing sustainability practices carried out by their service providers when posting a review online. The study identifies the attention Gen Z pays to the environmental and social domains of sustainability, including trend over time and their association with ratings (i.e. customer satisfaction). Text analytics with a specific dictionary developed for the study of sustainability are applied on a dataset of 500.000 hotel reviews, covering six European cities and 10 years. Results reveal how, despite Gen Z is portrayed as the most socially and environmentally conscious generation, often bringing sustainability into their consumption practices, the story is rather different with regards to their discourse online. Gen Z tend to discuss fewer on sustainable practices comparing to other generational cohorts, while the social and environmental dimensions are differently associated with their ratings
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
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