1,720,955 research outputs found
Brand Renaissance: Nuove tecniche per rivoluzionare la comunicazione organizzativa
No full textMettere “il cliente al centro” è un concetto che nel suo significato più
ampio trova, nel corso dei secoli, un’applicazione pressoché continuativa
nell’agire umano.
Stabilire relazioni commerciali di medio lungo periodo – che si basavano
sull’attenzione a quelli che fossero bisogni, desideri o aspirazioni dei
clienti – è ciò che ha consentito a molti sistemi sociali ed economici di sopravvivere,
sostenersi e prosperare.
Senza voler, in questa sede, andare troppo indietro nel tempo, voglio
partire da alcune domande. Cosa significa nel febbraio 2020 mettere un
cliente al centro? E soprattutto, un cliente soddisfatto è sempre un cliente
al centro nel progetto di business di un’azienda? E, al contrario, un cliente
messo al centro, è sempre e comunque soddisfatto? Credo che queste domande
dovrebbero essere il punto di partenza di ogni strategia aziendale.
Quello di cui sono convinto è che la Customer Centricity, oggi, possa
realizzarsi pienamente grazie alle opportunità e agli strumenti della digitalizzazione.
Il cliente è in grado di scambiare con l’azienda molte più informazioni
rispetto al passato e in un tempo molto più contenuto. Non solo,
con un click può raccontare la propria esperienza verso l’esterno, incidendo
sulla brand reputation agli occhi di stakeholder e consumatori. In un contesto
come questo, le organizzazioni sono chiamate a cambiare radicalmente
approccio, a costruire un rapporto sempre più diretto, personalizzato, proattivo
e soprattutto basato sulla fiducia. La posta in gioco è la loro stessa
sopravvivenza.
Velocità, flessibilità e qualità sono le tre parole che meglio descrivono
il contesto in cui le aziende al giorno d’oggi devono districarsi, da
cui si innescano i meccanismi che determinano le scelte strategiche e
in cui le persone all’interno delle organizzazioni devono essere pronte a
muoversi per garantire un approccio realmente legato alla centralità del
cliente. A mio avviso un sistema come questo funziona solo se è sostenibile,
oltre dal punto di vista economico, anche da quello sociale. Tutti gli attori
coinvolti, difatti, devono essere consapevoli, ingaggiati e dare il proprio
contributo.
Per ogni cliente che alza il telefono, manda un messaggio sui social, va
in un negozio di un’azienda, dall’altra parte, c’è una persona come lui che a
quella telefonata o a quel messaggio sui social risponde, che lo accoglie in
quel negozio. E per essere sostenibile, questo sistema, non può fermarsi agli
slogan o agli sviluppi digitali, deve essere accettato e condiviso da tutti.
Inoltre, se fino a qualche tempo fa a ragionare in ottica cliente erano
soprattutto le funzioni con impatti diretti sul business, oggi diventa fondamentale,
all’interno dell’intera organizzazione, un lavoro sinergico tra tutte
le realtà. Funzioni come HR e Staff non possono più rimanere defilate rispetto
al contesto esterno; devono prendere parte alle scelte, devono conoscere
in maniera approfondita il cliente e soprattutto devono costruire forti
sinergie con le funzioni marketing, Operations, Sales in grado di garantire
quella sostenibilità e quel benessere continuo di cui le persone hanno estremo
bisogno all’interno delle organizzazioni.
La strategia aziendale non deve solo essere comunicata ai propri dipendenti,
deve essere implementata, costruita e alimentata, ogni giorno, insieme
a loro. Solo così il cliente sarà veramente al centro.
È, quindi, estremamente interessante il presente volume, in quanto i
concetti di Customer Centricity ed Employer Branding vengono sapientemente
esplorati fornendo al lettore molte interessanti chiavi di lettura e
spunti per la riflessione.
Cito una frase del fondatore di Virgin Group, Richard Branson, che,
forse con un’iperbole, rappresenta quello che la lettura mi ha trasmesso: “I
clienti non vengono mai per primi. I dipendenti sono al primo posto. Se ti
prenderai cura dei tuoi dipendenti, loro si prenderanno cura dei tuoi clienti”
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
Author Under Sail The Imagination of Jack London, 1893-1902
No full textIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Intro -- Title Page -- Copyright Page -- Dedication -- Contents -- Acknowledgments -- Introduction -- 1. Spirit Truth -- 2. From Absorption to Theatricality and Back Again -- 3. "I Will Build a New Present" -- 4. Sons as Authors -- 5. Fathers as Publishers -- 6. The Daughter as Author -- 7. Lovers as Authors -- 8. At Sea with the Family -- 9. Yellow News, Yellow Stories -- 10. The Return Home -- Notes -- Bibliography -- Index -- About Jay WilliamsIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Description based on publisher supplied metadata and other sources.Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, YYYY. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
- …
