1,721,008 research outputs found
La propensione all’investimento in information & communication technology delle piccole e medie imprese
No full textBetween service culture and ethical behaviour: insights derived from the Viable System Approach
No full textThe 2011 Naples forum on service - service-dominant logic, network & system theory and service science: integrating three perspectives for a new service agenda
No full textThe 2009 Naples Forum on Service was quite an experience for us. It overwhelmed us. It was a new concept, a desire to focus on certain themes which we experienced as the future for service research. But launching a new conference is a gamble. Our target was modest: 60 participants – and then we got 240 abstracts!
What to do? The venue, Anacapri and the Villa Orlando on the very top of the Isle of Capri, could not handle that. The solution was a big tent in the garden and in that way we could take 150 people.
Now that we run the 2011 Naples Forum – we decided to make it biennial – we see the pattern repeat itself. This makes us very happy and proud. But we remain in the same place. Its ambiance is magic; it has personality.
The idea of the Naples Forum on Service was born in 2007 on a rainy November afternoon in Stockholm, Sweden. The discussion was about marketing theory and service management, and the need for new concepts, new grand theories, and new paradigms. Intriguing issues such as complexity, networks, viable service systems, and so on were addressed. Cultural and behavioral change of customers, globalization of systems and competition, information and communication technology with the Internet, web sales, social media and other changes – all require novel and more adequate theory.
New approaches to service and marketing have been brewing for the past four decades challenging the 1960s marketing management and marketing mix (which were once a challenge to microeconomic theory focused solely on price). The new approaches included service marketing and management, relationship marketing and CRM (Customer Relationship Management), and relational and network applications in B2B (business-to-business) marketing. But we were left with a fragmented and confusing view. Service research had been growing worldwide, but after a few decades of pioneering contributions we felt that it had reached a state of complacency. The focus was on the past with a backpack of intersubjectively approved but often doubtful assumptions. The disciplines of business and management had reached a turning point calling for more systemic and integrative theory with scholars who dare address real world complexity with adequate methodology.
In the 2000s service has become the unifying concept for a new way of perceiving not only business but also the role of governments. The new millennium began well by presenting new approaches: service-dominant (S-D) logic, service science, and the more general theories many-to-many marketing and the Viable Systems Approach (VSA) based on a systemic view and relationships, networks and interaction. These recognize the weaknesses of the mainstream service research and offer new conceptualization. They open up for complexity, context, interdependencies, and theory generation. Some of this was already there but it had been held back in the literature and at conferences.
We now refer to the foundation of service theory as the 3 Pillars of Service. How we see them is further explained on our website: www.naplesforumonservice.it
A wealth of recent literature is developing these themes (see Bibliography below). The 2009 Forum alone spawned 22 articles in journals‟ Special Issues and several book chapters, and many delegates submitted articles to publications of their own choice. We edited a special issue of The International Journal of Quality and Service Sciences, (vol.2, n.1, 2010), a new Emerald journal, and the lead article “Transitioning from service management to service-dominant logic: Observations and recommendations”, by Gummesson, Lusch and Vargo (2010) received The Emerald Literati Network Highly Commended Award; moreover we edited a special issue of the journal Service Science (vol.2, n.1/2, 2010) titled “System Thinking for Service Research Advances” and a special issue of the journal Mercati & Competitività with an The 2009 Naples Forum on Service – Introduction, (vol.1, 2010)
La gestione del rischio operativo negli intermediari finanziari: l’inclusione delle correlazioni
No full textLa tesi sviluppa l’analisi del rischio operativo degli intermediari bancari ed assicurativi, a partire dagli aspetti regolamentari, passando per quelli gestionali fino ad arrivare al tema centrale: la misurazione del rischio. Questa viene affrontata prima tramite un’approfondita review della letteratura, poi sviluppando una proposta di modello di misurazione, utilizzabile da ogni intermediario che cerchi di coniugare da una parte le esigenze di semplicità e comparabilità, dall’altra quelle di robustezza, tutte richieste anche dal regolatore.
A tale scopo viene assemblato un particolare database, contenente i dati perdita operativa di entrambe le tipologie di intermediari, bancari ed assicurativi, in modo da riuscire a cogliere le caratteristiche comuni. La metodologia seguita è quella del Loss Distribution Approach, con le distribuzioni di Poisson e Log-normale rispettivamente per frequenza ed impatto, secondo le best practice di mercato.
Il contributo innovativo è rappresentato dalla modalità con cui si giunge alla misura di rischio operativo complessiva: solitamente, infatti, l’analisi delle perdite operative avviene all’interno di sottocategorie di rischio, e per la misura aggregata si calcola la semplice somma delle singole misure; tale procedimento, sebbene incoraggiato dal normatore di vigilanza bancaria in ottica prudenziale, non consente di cogliere in modo adeguato la rischiosità effettiva: su questa tematica viene svolto il secondo approfondimento, ed all’aggregazione dei rischi si guarda ancora dalla prospettiva regolamentare, letteraria, implementativa.
L’aggregazione pone la questione delle dipendenze tra i rischi in esame: un’analisi preliminare indaga le relazioni tra perdite operative e variabili macroeconomiche, senza però confermare la predittività di tali fattori, quindi le correlazioni vengono ricavate direttamente a partire dai dati storici di perdita. Infine la metodologia utilizza lo strumento delle copule, che permette di tenere conto delle dipendenze di coda, caratteristica peculiare del rischio operativo ed emergente ancor di più nei periodi di stress; i risultati vedono emergere un beneficio da diversificazione non trascurabile, in linea con i rarissimi contributi della letteratura sul tema
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Alla ricerca di un possibile principio evolutivo della teoria e della pratica d’impresa. Il percorso degli studi dell’economia d’impresa
No full textObiettivi. Il lavoro ha ad oggetto l’evoluzione dell’economia d’impresa con l’intento di delineare il percorso che ha informato il progresso culturale di tale disciplina.
Metodologia. Analisi ragionata e critica della letteratura dell’economia d’impresa.
Risultati. Sviluppo di uno schema interpretativo generale dell’evoluzione dell’economia d’impresa dall’originaria tecnica mercantile, alla tecnica industriale e commerciale, fino all’odierna economia e gestione delle imprese, che consente di ricomporre la letteratura d’economia d’impresa in un coerente quadro d’insieme.
Limiti della ricerca. Il lavoro, compiuto nella prospettiva di analisi della letteratura dell’economia d’impresa, rappresenta la componente teorica di uno studio articolato e di più ampio respiro nell’ambito del quale il contributo sviluppato assume piena significatività.
Implicazioni pratiche. L’individuazione di un percorso evolutivo della disciplina dell’economia d’impresa amplia la visione riduzionista, orientando l’economista d’impresa verso un ruolo cruciale nell’indirizzare l’evoluzione dei sistemi produttivi verso percorsi sostenibili.
Originalità del lavoro. La ricomposizione della letteratura d’economia d’impresa in un quadro d’insieme unitario, articolato in un percorso logico coerente, ne mette in luce potenzialità ancora poco esplorate ai fini della formulazione e comprensione dei problemi delle organizzazioni economiche.Objectives. The work concerns the evolution of business economics with the aim of outlining the path that characterized the cultural advancement of this discipline.
Methodology. Reasoned and critique analysis of the business economics literature.
Findings. Development of a general interpretation scheme of the evolution of business economics from the original tecnica mercantile, to the subsequent tecnica industriale e commerciale, up to today’s economia e gestione delle imprese, allowing the recomposing of the literature of business economics in a coherent overall framework.
Research limits. The work, developed in the context of analysis of the literature of business economics, represents the theoretical part of a broader organic study in which the contribution developed takes full significance.
Practical implications. The identification of an evolutionary path of the discipline of business economics expands the reductionist view, assigning business economists a crucial role in driving the evolution of production systems towards sustainable paths.
Originality of the work. The recomposition of the literature of business economics in a unitary framework on the basis of a consistent logical path, sheds light on its potential yet little explored, for the formulation and understanding of the problems of economic organizations.
keywords: business economics; evolutionary path; technique; literature revie
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
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