1,720,958 research outputs found
Defining Communication Problems in Stakeholder Relations Based on Stakeholder Theory
Get PDFRelationship with stakeholders has been widely seen as a communication phenomenon. Indeed, communication has long played an essential role in stakeholder theory. This study analyzed stakeholder relations in the communication discipline, which still left a room for review, based on stakeholder theory in the context of company management. Specifically, this study focused on both concepts in stakeholder relations, which was studied in communication science, and stakeholder theory, which was grounded on business ethics and strategic management. The concepts were analyzed using a social-oriented framework, and the aim was to disentangle and make evident the communication problems in this issue. The study used a literature review, to map the body of knowledge, and a qualitative approach based on a multi-disciplinary perspective. This study recommended that stakeholder relations be a communication discipline, and it should examine stakeholders based on two interrelated analyses, namely normative and strategic. Stakeholder relations should focus on normative-ethical studies, which were rooted in idealism. The strategic-operative aspects, which originated from realism, by contrast, could be delegated to other disciplines, such as public relations, organizational communication, corporate communication, strategic communication, to communication management
Pengaruh Beauty Influencer Terhadap Keputusan Pembelian Mother of Pearl di Kalangan Pengikut Instagram @tasyafarasya
Get PDFDigitalisasi membuat para beauty brand mempromosikan produknya melalui media sosial. Salah satu social media influencer dari produk kecantikan adalah beauty influencer. Beauty influencer memberikan dampak positif terhadap produk dan mempengaruhi calon konsumen saat menentukan keputusan untuk membeli produk kecantikan. Keputusan pembelian dapat dipengaruhi oleh seseorang dengan peran dan status yang tinggi di dalam suatu perkumpulan, seperti beauty influencer. Maka, tujuan dari penelitian ini adalah untuk mengetahui pengaruh dari beauty influencer terhadap keputusan pembelian produk kecantikan Mother of Pearl kepada pengikut Instagram @tasyafarasya. Penelitian ini menggunakan konsep beauty influencer dan keputusan pembelian, sertamenggunakan pendekatan kuantitatif dengan jenis eksplanatif. Sedangkan unit analisisnya adalah individu dari kalangan pengikut Instagram @tasyafarasya. Teknik pengumpulan data yang digunakan yaitu systematic random sampling dengan menyebarkan kuesioner melalui media sosial Instagram kepada 400 responden. Hasil penelitian menunjukan bahwa beauty influencer berpengaruh terhadap keputusan pembelian produk kecantikan Mother of Pearl di kalangan pengikut Instagram @tasyafarasya. Saran bagi penelitian selanjutnya terkait dengan beauty influencer dapat memanfaatkan konsep brand image sebagai moderating varibel, sehingga bisa diketahui apakah beauty influencer tersebut hanya mempengaruhi keputusan pembelian ataukah membangun brand image yang akhirnya mempengaruhi keputusan pembelian
Mengelola Corporate Crisis Melalui Transformasi Model Stakeholder Relations di Era Digital
Get PDFManaging stakeholders in the era of digital society become more complicated and the corporate crisis is highly potential to come forward. Consequently, to develop a long-term profitable relationship with the stakeholders requires dialogue based method. However, many corporate implement stakeholder relationship model remain derived from the understanding that corporate is the centre of all stakeholders, or corporate-centric model. A new model of system-centric than proposed in order to deal with the stakeholders in the era of digital society. The model implies that the corporate will be no longer being a central of stakeholders. It means the position of the corporate being a part of the system and involve symmetrical two-way communication strategy. This paper aimed at, firstly to elaborate a social network that would be potential to create the crisis if the corporate is not implementing the system-centric model that requires the development of multi-stakeholders learning dialogues. Secondly, it also analyzed the steps should be taken into account in order to transform traditional model toward symmetrical communication model of stakeholder relationship. Furthermore, method of literature review was applied as a basis of theoretical construction on stakeholder relationship model that should be engaged in avoiding of the crisis.Mengelola stakeholder di era masyarakat digital menjadi lebih rumit terlebih dalam menangani krisis di perusahaan. Akibatnya, untuk mengembangkan hubungan menguntungkan jangka panjang dengan para pemangku kepentingan membutuhkan metode berbasis dialog. Namun, banyak model hubungan pemangku kepentingan dalam implementasi perusahaan tetap berasal dari pemahaman bahwa perusahaan adalah pusat dari semua pemangku kepentingan, atau model yang berpusat pada perusahaan. Model baru sistem-sentris di era masyarakat digital telah diusulkan yang terkait dengan para pemangku kepentingan. Model ini menyiratkan bahwa perusahaan tidak akan lagi menjadi pusat pemangku kepentingan. Ini berarti posisi perusahaan menjadi bagian dari sistem dan melibatkan strategi komunikasi dua arah yang simetris. Makalah ini bertujuan, pertama untuk mengelaborasi jaringan sosial yang berpotensi menciptakan krisis jika perusahaan tidak menerapkan model sistem-sentris yang membutuhkan pengembangan dialog pembelajaran multi-pemangku kepentingan. Kedua, juga menganalisis langkah-langkah yang harus dipertimbangkan untuk mengubah model tradisional menuju model komunikasi simetris hubungan pemangku kepentingan. Selain itu, metode tinjauan pustaka diterapkan sebagai dasar konstruksi teoritis pada model hubungan pemangku kepentingan yang harus dilibatkan dalam menghindari krisis
Memaknai Strategic Communication
Get PDFStrategic communication merupakan konsep dan kajian yang relatif baru dalam ilmu komunikasi. Sebelumnya, konsep strategic communication banyak digunakan dalam kajian militer dan ilmu pemerintahan terkait dengan internasional relations. Sebagai konsep baru, tidak mengherankan jika banyak perbedaan pandangan tentang makna strategic communication, terkait dengan posisi ilmu komunikasi, kesamaanya dengan public relations dan corporate communication, sampai paradigma yang digunakan. Artikel ini telah mengeksplorasi berbagai makna tentang strategic communication dengan tujuan memaknai strategic communication yang berbasis ilmu komunikasi dengan menolak sikap taken-for-granted sebagai bagian dari management strategy. Berangkat dari penjelasan tersebut dan dengan menggunakan metode literature review, strategic communication dimaknai sebagai proses komunikasi antar aktor dalam organisasi yang diwujudkan dalam bentuk interaksi yang saling memahami dan bekerjasama untuk mencapai tujuan organisasi dengan berbasis paradigma postmodernisme
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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