1,720,955 research outputs found
Representasi Gender Dalam Web Series “Axelerate The Series” Pada Media Youtube
Full text linkWeb Series milik perusahaan Indonesia telah menjamur pada media YouTube, pola beriklan baru oleh perusahaan telah merambah pada pembuatan konten kreatif. Hal ini menghasilkan ketegangan antara kepentingan pribadi dan barang milik publik. Web Series sebagai konten dalam ruang publik yang merupakan barang publik, sekaligus memiliki sifat lain, sebagai komoditas bagi perusahaan, untuk melaksanakan perluasan sistem pemasaran melaui media sosial. Salah satu Web Series tersebut adalah “Axelerate The Series”, dengan mengangkat isu mengenai gender sebagai bentuk pemasaran produk wewangian laki-laki, Axe. Sehingga melalui konten, publik secara tidak langsung digiring kepada persuasi pembelian produk secara tersembunyi (Soft-Selling). Sedangkan media memiliki kekuatan (hegemoni), tidak hanya dapat mencerminkan opini publik, juga dapat membentuk opini dan wacana publik. Karena itu dalam penelitan ini penulis ingin melihat representasi gender dalam sebuah Web Series “Axelerate The Series”. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan paradigma konstruktuvis. Metode pengumpulan data dilakukan dengan menggunakan dokumentasi screen capture potongan adegan dalam film yang kemudian dibedah dalam tabel sinematografi. Penelitian ini menggunakan teknik analisis wacana Teun a Van Djik dengan tiga dimensi secara teks, kognisi sosial dan konteks sosial.
Hasil penelitian ini melihat wacana gender direpresentasikan melalui konsep maskulinitas baru dalam karakter tokoh Mas Jay yang memiliki karakter laki-laki dengan sifat Fatherhood dan Metrosexual. Web Series Axe yang merupakan konten yang didasarkan oleh kepentingan perusahaan dalam melakukan pemasaran produk, menghasilkan konten yang masih membawa budaya patriarkhi didalamnya, meletakkan perempuan dalam posisi marjinal dalam gender. Maskulinitas baru dihadirkan dengan tujuan akhir laki-laki untuk mendapatkan perempuan dalam cerita. Penggunaan sebuah konten dalam YouTube sebagai media pemasaran baru dalam konten kreatif, menghasilkan praktik komodifikasi konten dengan memanfaatkan wacana gender sebagai sebuah komoditas. Penciptaan komoditas melibatkan beberapa pihak, Pihak yang paling berperan itu sendiri adalah, Angga Dwimas Sasongko sebagai sutradara orang yang berperan dalam hal kreatif bersama tim produksi lainnya dan perusahaan PT Unilever Indonesia tbk melalui produsen wewangian laki-laki Axe sebagai pemilik modal. Web Series atas hasil komodifikasi konten menghasilkan pesan yang mencerminkan kepentingan pemilik modal
Discourse Network Analysis on Delaying Elections in President Joko Widodo's Era
Full text linkThe postponement of elections became an issue that was widely discussed during President Jokowi's presidency, resulting in increased public distrust of politicians and politics itself and created political cynicism. Meanwhile, public distrust and political cynicism greatly influence public policies created by political leaders. Through discourse network analysis, this study wants to see the relationship between the discourse on postponing elections and the relationship between discourse and public policy. The novelty of the previous research on postponing elections lies in the theory of political cynicism which is very relevant in explaining the process of forming policies on this issue. This research looks at during (January-April 2022), the issue of postponing elections produces conflict discourse, this also explains that conflict discourse often occurs in controversial policies. This controversial policy conflict brought the public to a high level of distrust, directly proportional to the political cynicism that occurred. Finally, the neutral discourse that was present reminded political leaders to focus more on urgent problems because the impact of political cynicism also made it difficult for political leaders to make decisions
Audiobook Industry: Reading by Using Ear in the Digital Age
Full text linkAs a medium for reading books through audio formats, digital audiobook are experiencing significant growth in popularity with a more diverse audience than ever before during the COVID-19 pandemic. Book publishers have begun to evolve to consider publishing books in audio format, in addition, the presence of audiobook on various alternative platforms based on streaming and subscription offers convenience to read a book. This study aims to survey the development of audiobook in the current digital era, especially in Indonesia with the presence of streaming and subscription media platforms. Furthermore, by reassessing the concept of reading books in the digital era to understand reading an audiobook through hearing. By using the literature review method, this research has seen a change in the conception of reading books which was previously only associated with reading writing through the eyes, because the presence of digital audiobook allows readers to carry out reading activities with high mobility by only through the eyes or the sense of hearing. Simplicity through listening activities brings audiobook into popular media that is present in various learning activities in Indonesia and also brings new experiences in enjoying literature through sound that offers readers to read books by listening. Reading is an important part of learning, with every day audiobook are increasing literacy through new reading media. Flexibility for readers aside from making audiobook a product of written books by offering readers the option to choose a format that supports their literacy and literary experience. This research provides findings for the audio industry, which is currently popular as well as an alternative in the reading industry, especially in Indonesia in today’s digital era
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
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