1,720,957 research outputs found
New Media: Instagram @sumbar_rancak as a Means of Promoting Tourism in West Sumatra
Full text linkThe development of social media today has a big impact, one of which has an impact in the field of promotion. Industry players including influencers and content creators use Instagram social media as a means of promotion, one of which is Instagram @sumbar_rancak social media as a means of promoting tourism in Sumatera Barat. Based on the above background, the focus of the problem in this study is how to use social media instagram @sumbar_rancak as a means of tourism promotion in Sumatera Barat. The purpose of this study was to determine the use of social media Instagram @sumbar_rancak as a means of promoting tourism in Sumatera Barat. This study uses the concept of new media-based tourism promotion, namely social media Instagram. This research will use a qualitative approach using the case study method. From the research results, the use of Instagram @sumbar_rancak social media as a means of tourism promotion in Sumatera Barat is to use several Instagram features such as; photo title or caption, hashtags, comments, mentions. And based on the results of observations and interviews with Instagram informants, @sumbar_rancak is very effective in promoting tourism in West Sumatra. This is evidenced by the statements of visitors through the captions they upload on privately owned social media
Pengaruh Iklan Internet Shopee dalam Search Engine Marketing Terhadap Keputusan Pembelian Mahasiswa Fikom Universitas Mercu Buana Kampus Meruya di Tahun 2022
No full textSearch engine menjadi salah satu media untuk mencari informasi. Selain itu, search engine dapat dijadikan media pemasaran yang disebut dengan search engine marketing. Penelitian ini dilakukan untuk mengetahui pengaruh search engine marketing Shopee terhadap pengambilan keputusan pembelian Mahasiswa FIKOM Mercu Buana pada tahun 2022. Populasi penelitian ini adalah mahasiswa FIKOM Universitas Mercu Buana dengan teknik pemilihan sampel yang digunakan yaitu purposive sampling. Hasil pada penelitian menunjukkan bahwa adanya pengaruh Search Engine Marketing Terhadap Pengambilan Keputusan Pembelian Situs Belanja Shopee Pada Mahasiswa Universitas Mercu Buana Tahun 2022 sebesar 41,9%. Salah satu yang sangat mempengaruhi yaitu minat match ads title to searched keyword. Hasil uji hipotesis atau uji t menunjukan hasil t hitung 8,405 lebih besar dari t tabel 1.290 maka kesimpulannya adalah bahwa Ha diterima dan H0 di tolak, artinya terdapat pengaruh search engine marketing terhadap keputusan pembelian
New Media : Instagram @bolalobfootball Sebagai Media Informasi Sepakbola Masyarakat Kota Tangerang
Full text linkInstagram social media is a new media that is currently used by the public in finding and getting information. One of them is the social media Instagram @bolalobfootball which is used by the People of Tangerang City as a source of football information. The style of language, type of information and features used by Instagram @bolalobfootball in conveying football information enjoyed by the people of Tangerang City varies. This research aims to find out how Instagram @bolalobfootball as a source of football information for the people of Tangerang City. The study uses the foundation of the Media Richness Theory by Littlejohn. The paradigm used in this research is constructivism, with qualitative case study research methods. The study subjects consisted of five people from Tangerang City who have a vulnerable age of 20- 29 years, follow Instagram @bolalobfootball for at least one year, and like five posts from Instagram @bolalobfootball in one day. The result of this study is that Instagram @bolalobfootball able to meet the information needs of informants and viewed from the point of view of Media Rrichness Theory Instagram @bolalobfootball managed to meet four factors measuring the wealth of a media. The conclusion of this study is that Instagram @bolalobfootball with the use of Instagram features, the style of language used, the type of information provided is able to meet the football information needs of the people of Tangerang City
MARITIME TOURISM: BRAND COMMUNICATION OF MARITIME TOURISM DESTINATIONS IN LEBAK REGENCY
Full text linkThe Covid-19 pandemic that has hit the world including Indonesia since the beginning of 2020 has had a signifcant impact on the tourism sector in Indonesia. Tourism in Lebak Regency is also among those experiencing the impact of the multiplier efect, abandoned tourist destination, business closing, economic income has decreases, which is caused by a decrease in the number of tourists to 83.57% in 2019. However, over time, tourist destinations in Lebak Regency have begun to reopen, with considerations based on vaccination achievements that have been above 50 percent and a commitment to implementing strict and frm health protocols. This policy certainly encourages the Lebak Regency Culture and Tourism Ofce to revive the nuances of tourism through programs to communicate tourist destinations. This study aims to describe the implementation of tourism communication within the framework of message construction on tourist destination brands. The paradigm of this research is constructivist with a case study method. Primary data will be obtained through interviews. The results showed that, in the frst stage of market search analysis and strategy recommendations, the Lebak Disbudpar conducted market analysis research before establishing the Lebak Unique destination brand and launching the Lebak Regency tourism vision and mission; the next stage is communicating the brand, Lebak Disbudpar optimizes planned website and social media media, event publications, and informative and educative message concepts; at the stage of implementing the brand, Disbudpar Lebak organizes events, especially in maritime tourism destinations, surfng events, sports events, and plans to hold a kite festival; At the evaluation stage, it is carried out by measuring the impact on tourists and the community, especially on the sustainability aspect, to fnd out the contribution of the event to the community’s econom
IMPROVING THE CAPACITY OF HOUSEWIVES WITH THE EDUCATIONAL MEDIA “CINTA” (CREATE THE BEST NUTRITION FOR FAMILIES) : EFFORTS TO PREVENT TYPE 2 DIABETES IN CHILDREN IN MERUYA SELATAN SUBDISTRICT, WEST JAKARTA
No full textThe high rate of type 2 diabetes in children in Indonesia is a serious concern because it is closely related to low nutritional literacy at the family level. The proliferation of digital technology has triggered intense business competition, encouraging various products to compete with attractive promotional designs. This poses a major challenge for mothers in preventing their families from experiencing FOMO (Focus on Food Insecurity) related to the consumption of viral sweet drinks that are easily accessible to children. Therefore, housewives, as the primary managers of family consumption, often lack sufficient knowledge about balanced nutrition, how to read nutrition labels, and children's daily sugar intake limits. To address this issue, a team of lecturers and students from the Visual Communication Design (DKV) Study Program at Mercu Buana University conducted a community service activity aimed at increasing housewives' understanding of the importance of healthy and balanced nutrition through strengthening local food. The implementation team used a user-oriented, design-based participatory approach. The activity targeted housewives in the Meruya Selatan sub-district of West Jakarta. This activity was carried out in five main stages: empathy mapping, training, designing educational visual media, evaluation, and program sustainability. The team used educational media in the form of three illustrated posters with the theme "CINTA" (Create the Best Nutrition for Families). Evaluation results showed an increase of 95% of participants intending to read labels more regularly, and 85% wanting to deepen their knowledge about balanced nutrition and local foods. As a follow-up outcome, the team established a WhatsApp group "CINTA Mothers' Education Room" to support ongoing communication and education among participants through digital channels, media publications, and IPR
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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