1,720,961 research outputs found
Recent Trends in Neuro marketing – An Exploratory Study
Get PDFPurpose: The concept of neuro-marketing is explored as an emerging economic approach that originated from human brain research and traditional marketing facts. The core idea of the paper is to understand the concept of Neuromarketing and its influence on customers’ decision-making process.
Design: The benefits of various neuromarketing tactics on various market input devices are studied in the paper. From available literature and research studies, the influence of neuromarketing’s various techniques and procedures on verifiable marketing success is been highlighted.
Findings: Neuromarketing concept has gain lot of importance in recent years. It has contributed in the various fields of marketing such as framing marketing strategies, selection of brand, consumer behaviour, advertising, ethical concerns and decision-making. The study highlights the importance of neuromarketing principles and concepts for engaging neuroscience in the field of marketing and understanding consumer behaviour which could help in planning new marketing strategies based on neuroscience.
Originality: The impact of sensory aspects on a customer’s perception and conscious or subconscious purchasing choice is highlighted in this study. It also addresses the ethical problems that have been raised concerning neuromarketing. In this study, the benefits, limitations, ethical difficulties, and future potential of neuromarketing are discussed.
Value: A neuromarketing study will help the companies compete for market leadership, increase customer base and convert them into loyal consumers. It will help to determine what the customer wants, what services he likes, and how to draw the consumer's attention. Marketers can understand customer behaviour, including how it reacts to a company's advertising, brand, and product quality. Neuro-marketing can help a marketer to increase their turnover.
Type of Paper: Conceptual Paper
IFE & EFE, TOWS and QPSM Analysis of Online Food Delivery Services
No full textPurpose: This study attempts to analyse internal and external factors that favourably lead to increased turnover of Online Food Delivery Services and to offer best strategies that can be implemented based on those indicators, and select the most effective strategy.
Design: The study is based on primary and secondary data. Focus group method were employed as primary data source for IFE and EFE analysis followed by TOWS matrix and QSPM analysis and secondary data was obtained by reference to journal papers and books.
Findings: The results shows that the company should select the best strategy as improvement in food quality followed by related food diversification.
Originality/Value: The paper helps to understand the internal and external factors influencing sales of Online Food Delivery Services by the use of different analysis framework.
Type of the Paper: Qualitative Analysi
A Descriptive Analysis on Effect of Corporate Governance on Investor’s Decision
No full textPurpose: The article studies the impact of internal factors and external factors influencing an investor’s investment decision.
Design/Methodology: The information for the study was obtained from secondary sources like journal papers, magazines and books.
Findings: Human psychology has an internal role in investing choice, whereas corporate governance is an external influence. Corporate governance plays a major role in the investment decision-making process by revealing all elements of business information, but investors understand the information according to their own assessments and assumptions based on their psychology. As a result, a firm’s transparency hardly impacts in investment decisions, and it only works to a limited extent; the rest of the investment selection process is dominated by human behaviour. However, the firm is transparent, there is no guarantee that the investor will always act rationally when making a choice for investment.
Originality/Value: Every investor should make rational decisions about their investments. Therefore, it is an investor’s responsibility to follow the information provided by the firm, although some investors fail to do so. As a result of investor psychology, investors’ investment decisions are beyond the reach of business transparency. The study implies that a behavioural survey will be useful in determining the factor influencing investors’ investing decisions.
Type of Paper: Conceptual Paper
PDF Link: https://srinivaspublication.com/journal/index.php/ijmts/article/download/1109/56
Customer Satisfaction Towards Online Shopping with reference to Mangalore City, Karnataka
No full textPurpose: The central idea of this paper is to study the satisfaction of the customers towards online shopping and understand their problems while shopping online.
Design: Primary data was collected by 203 sample respondents from Mangalore city, Karnataka State. Secondary data was collected from journal papers, books & web pages. The data was analysed by running through SMARTPLS 3.0 software. Measurement model and Structural model was developed and IPMA analysis were used as statistical tools.
Findings: The outcomes of the study states; Perceived Value, Service Quality and System Quality affects Customer Satisfaction. However, service quality requires more improvement as per IPMA analysis.
Originality/Value: The results of the study will help the online stores to frame feasible strategies keeping in mind the interests of all the stakeholders in this sphere.
Type of Paper: Empirical Analysi
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Management Students’ Perception of Industrial Internship Programme at Srinivas University, Mangaluru, Karnataka
No full textPurpose: The central idea of the study is to identify and examine the affecting factors towards management students’ perception of Industrial Internship programme at Srinivas University, Mangaluru, India for the academic year 2021-22.
Design: Secondary data is collected by referring journal papers and books. The study includes ABCD factor analysis framework. Primary data was collected from selected 219 management students’ groups. The data was run through Jamovi software for descriptive analysis and SMART PLS 3.0 for causal analysis. SEM model was developed and IPMA analysis were analyzed.
Findings: Industrial Internship programme is an essential method to enhance the students learning experience. Student industrial internship unit and host company has a significant impact of student perception towards industrial internship programme. The study proposes a model for understanding the student perception about the internship programme they have undergone and managerial implications are suggested.
Originality: The study highlights the importance of Industry Internship programme for management students’ along with academic curriculum to be offered by higher education institutes and empirically proves the model.
Paper Type: Case Study with Empirical Analysi
Quantitative ABCD Analysis of Online Food Delivery Services
No full textPurpose: The core idea of the study is to understand the development of ABCD framework for analysing Online Food Delivery Services and to identify and evaluate the determinant issues and key attributes affecting the factors such as Advantages, Benefits, Constraints, and Disadvantages from stakeholders’ point of view and to find the major affecting factor in respect to Online Food Delivery Services.
Design: The study has systematically reviewed the published paper related to the ABCD analysis framework from 2016 to 2021. The study employed quantitative analysis through focus group interaction by allotting appropriate weightage to key attributes to find the major affecting factors and critical constituent elements for Online Food Delivery Services.
Findings: ABCD analysis framework is the technique used to analyse and evaluate a business model, concept, product, strategy or system. This technique is used by many researchers in different fields for the analysis of their research studies. Quantitative ABCD analysis of Online Food Delivery Services found that Advantages factors affect majorly for the success of the business. The result of ABCD analysis supports the concept/ ideas effectiveness of Online Food Delivery Services.
Originality: The paper gives insights on the determinant issues, key attributes, major affecting factors and critical constituent component elements as per the ABCD analysis framework for Online Food Delivery Services.
Type of Paper: Empirical Analysi
Customer Perception towards Online Food Delivery Services- Development of Conceptual Model
No full textPurpose: The central idea of the paper is to study the influencing factors that shape the customer perception of online food delivery services and develop a conceptual model based on established customer theories and systematic literature review.
Design: Secondary data is collected from books and journal papers using search engines such as Google Scholar, Research gate, SSRN, Base, Semantics and Inflibnet. Postulates and affecting factors to customer perception are proposed using the focus group interaction method.
Findings: The study identified several determinants for customer usage of online food delivery services such as perceived benefits, prior experience, subjective norms and system quality which are proposed to influence the attitude and perception of the customers.
Originality: This paper highlights the various affecting factors influencing the customers’ preference to use online food delivery services.
Paper Type: Review of literature for the development of conceptual model
Quantitative ABCD Analysis of Online Shopping
No full textPurpose: The central focus of the study is to study ABCD Analysis Framework for Online Shopping and determine the major affecting factor for Online Shopping.
Design: Published scholarly articles were referred to understand the concept. The Focus group interaction method was used to analyze major affecting factors for Online Shopping.
Findings: Results of the study found that among four factors, Advantages factor impacts more towards its prosperity.
Originality: The paper contributes in understanding various affecting factors towards online shopping.
Type of Paper: Empirical Analysi
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