1,721,046 research outputs found
Conceptualising social media:a new understanding of the literature through the 8Cs of social media
No full textResearchers have eagerly researched social media; however there has been a lack of direction in these publications, with replications of studies or studies making little to no theoretical contribution to the literature. There is, however, a call for papers which make more of a contribution toward understanding social media. This paper provides a review of the literature relating to social media. It makes a contribution by developing the 8C’s of Social Media – Community; Communication; Conversation; Co-creation; Cutting-edge; Customised; Credibility and Culture. As this paper is a meta-analysis of literature, it is essential to undertake further research and ideas for this are provided
The use of social media in internal marketing communication:a case study of baixing.com - an Internet Company in China
No full textSeven individuals from Baixing.com were interviewed to explore the use of social media ininternal marketing communications. Results show that the development of internalcommunication capability through using social media tools is effective and necessary. This isdemonstrated by a company’s development of a favourable communication climate with itsemployees, and effective communications between managers and their subordinates. Thiseffective internal communication has been achieved through Weibo, China’s answer to Twitter,due to the absence of Facebook and Twitter in China. The primary barriers of using social mediastem from concerns regarding confidentiality and sensitive topics being communicated in virtualsphere. Recommendations have subsequently been made to overcome these barriers. The insightsshared by participants from Baixing.com shed light on the new area of internal marketingcommunications. Moreover, the insights also help practitioners to understand and apply socialmedia practices in achieving an effective internal communication performanc
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Recovery from service problems:commercial use of internet banking
No full textAs banks utilise internet banking as a main transaction tool, commercial banking customer needs must be considered. Research suggests that although problems in service delivery do occur, it is how businesses recover from service problems that is important to customers. This paper reviews the results of qualitative research looking at problems with internet banking. Commercial bank customers discussed the problems they faced with the technology and their relationship with the bank. Customers tended to fall into two categories- relationship-oriented and transaction-oriented customers. Findings suggested that transaction-oriented customers were more likely to have problems than the relationship-oriented customer group. A series of implications from this research are provided, particularly focused on way in which banks build relationships with their business customers
The Role of Depth of Processing and Need for Cognition on Product Placement Effectiveness
No full text
The use of social media in internal marketing communication:a case study of baixing.com - an Internet Company in China
No full textSeven individuals from Baixing.com were interviewed to explore the use of social media ininternal marketing communications. Results show that the development of internalcommunication capability through using social media tools is effective and necessary. This isdemonstrated by a company’s development of a favourable communication climate with itsemployees, and effective communications between managers and their subordinates. Thiseffective internal communication has been achieved through Weibo, China’s answer to Twitter,due to the absence of Facebook and Twitter in China. The primary barriers of using social mediastem from concerns regarding confidentiality and sensitive topics being communicated in virtualsphere. Recommendations have subsequently been made to overcome these barriers. The insightsshared by participants from Baixing.com shed light on the new area of internal marketingcommunications. Moreover, the insights also help practitioners to understand and apply socialmedia practices in achieving an effective internal communication performanc
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