1,720,957 research outputs found
Caracterización del impacto resultante del calentamiento de los océanos y la sobrepesca en el Pacífico colombiano
No full textEl pacifico colombiano es una de las regiones más biodiversas del mundo y el hogar de miles de especies marinas. Sin embargo, enfrenta graves amenazas debido al calentamiento global y la sobrepesca, lo que impacta tanto el ecosistema como el bienestar de las comunidades que allí habitan. El calentamiento de los océanos altera la biodiversidad y disminuye la disponibilidad de recursos pesqueros, afectando la seguridad alimentaria y las economías de las comunidades del pacifico.The Colombian Pacific is one of the most biodiverse regions in the world and home to thousands of marine species. However, it faces serious threats due to global warming and overfishing, which impact both the ecosystem and the well-being of the communities that inhabit the area. Ocean warming alters biodiversity and reduces the availability of fishery resources, affecting food security and the economies of Pacific communities.PregradoAdministrador de Negocios InternacionalesLista de Tablas.....3
Lista de figuras....4
Resumen....5
Abstract....5
Introducción....6
Objetivos....7
Objetivo General....7
Objetivos Específicos....7
Planteamiento del Problema....8
Justificación....9
Marco Teórico....10
Marco Conceptual....13
Planteamiento Metodológico....15
Capítulo I: Problemática....16
Capítulo II: Prácticas y Costumbres....18
Capítulo III: Impacto Microeconómico y Macroeconómico....23
Conclusiones....25
Recomendaciones....27
Referencias....2
Diseño gráfico generativo: impacto de la inteligencia artificial (IA) en el marketing visual en Colombia
No full textEsta investigación analiza el impacto de la inteligencia artificial y su influencia en la construcción de imagen corporativa dentro del marketing visual en Colombia. Este estudio se desarrolla a partir del interés por comprender cómo la IA está transformando el mundo organizacional, la percepción de autenticidad y la relación entre marcas y audiencias. Bajo un enfoque mixto se realizaron encuestas a consumidores, estudiantes, docentes y profesionales de marketing, se evidenció que la IA mejora la eficiencia y facilita la generación de propuestas visuales. No obstante, también se identifica la preocupación por el posible reemplazo de la habilidad humana y la homogeneización de los diseños. Si bien la IA es valorada como una herramienta complementaria y no como un sustituto del criterio humano, ¿cómo se mantiene el equilibrio y autenticidad en un sector cada vez más automatizado?.This research analyzes the impact of artificial intelligence and its influence on the construction of corporate image within visual marketing in Colombia. The study emerges from the interest in understanding how AI is transforming the organizational environment, the perception of authenticity, and the relationship between brands and audiences. Using a mixed-method approach, surveys were conducted with consumers, students, educators, and marketing professionals, revealing that AI enhances efficiency and facilitates the generation of visual proposals. However, concerns were also expressed about the potential replacement of human skill and the homogenization of design. Although AI is valued as a complementary tool rather than a substitute for human judgment, how to maintain balance and authenticity in an increasingly automated sector?PregradoAdministrador de Negocios InternacionalesResumen....5
Abstract.... 6
Introducción ....7
Objetivos .... 9
Objetivo General ....9
Objetivos Específicos.... 9
Planteamiento del problema....10
Justificación .....11
Marco Referencial....13
Marco Teórico.... 13
Imagen corporativa.... 13
Comunicación visual en las organizaciones .....14
Marketing visual..... 16
Diseño gráfico generativo.....17
Proceso creativo Tradicional vs Asistido por IA / Co-Creativo..... 18
Satisfacción con la ayuda de la IA ...... 19
IA en Colombia .....20
Oportunidades, desafíos y dilemas en el diseño asistido por IA ...... 21
Ética derechos de autor y retos profesionales..... 22
Marco conceptual ...... 23
Planteamiento metodológico.....25
Resultados ..... 26
Resultados encuesta ......26
Resultados Entrevistas ..... 37
Percepción de los profesores .....37
Percepción de los diseñadores gráficos .....38
Conclusiones ..... 39
Recomendaciones ..... 41
Lista de referencias ...... 4
Plan de Reestructuración del área de Mercadeo de la Empresa Studio 60 Entrenamiento Funcional
No full textEl plan de reestructuración de marketing que se desarrolla para la empresa Studio60 del sector fitness se da por la necesidad de crecer en el mercado con una mayor participación frente a su competencia. En el plan de marketing se realizó la caracterización de la organización, sus servicios, identificación y análisis del macro y micro entornó, desarrollo de DOFA y estrategia para lograr los objetivos planteados; como también se elaboró la propuesta mercadológica para el posicionamiento, crecimiento y vialidad de la empresa. Lo anterior con el fin de que Studio60 logre fidelizar y ampliar su cartera de clientes consolidándose en el mercado como pionero en el sector.The marketing restructuring plan being developed for the company Studio60 in the fitness sector is due to the need to grow in the market with a greater share compared to its competition. In the marketing plan, the characterization of the organization, its services, identification and analysis of the macro and microenvironment, development of SWOT and strategy to achieve the stated objectives were carried out; as well as the marketing proposal for the positioning, growth and virality of the company. The above is in order for Studio60 to achieve loyalty and expand its client portfolio, consolidating itself in the market as a pioneer in the sector.PregradoAdministradora de Negocios InternacionalesTABLA DE CONTENIDO
Resumen
1. Introducción…. 8
2. Objetivos……..9
2.1 Objetivo General...9
2.2 Objetivo específico...9
3. Descripción del problema y pregunta de interrogación...10
4. Justificación….12
5. Marco referencial……..14
5.1 Marco teórico……14
5.2 Marco conceptual……16
6. Planteamiento metodológico………18
7. Construyendo sueños, transformando cuerpos: Historia De STUDIO60………...19
8. Plataforma estratégica de Studio60………...23
8.1 Misión…….23
8.2 Visión…...23
8.3 Valores…..23
9. Análisis pestel…..25
9.1 Factores políticos…...25
9.2 Factores Económicos…...27
9.3 Factores Sociales……29
9.4 Factores tecnológicos..…30
9.5 Factores Ambientales…………….30
10. Cinco fuerzas de la competencia……………..31
10.1 Rivalidad entre competidores existentes…..31
10.2 Poder de negociación de los clientes……..32
10.3 Poder de negociación de los proveedores……..32
10.4 Amenazas de sustitutos …..33
10.5 Amenazas de nuevos competidores ……..35
11. Complementadores y red de valor…….36
11.1Clientes……36
11.2 Proveedores………36
11.3 Competidores………36
12. Análisis competitivo (propuesta mercadológica)………37
13. Análisis entorno de matrices…….40
13.1 MEFE…….40
13.2 MEFI…………41
13.3 MIME…………41
13.4 Cadena de valor…………...43
13.5 Porter……………45
13.6 Pesta …………………47
13.7 DOFA……………49
13.8 Síntesis de resultados …………51
13.9 CAME………………………52
14. Reestructuración plan de mercadeo…………………54
14.1Segmentación de mercados………………54
14.2 Investigación de mercados……...54
14.3 Propuesta de las 7 P´S……………..62
14.4 Productos………62
14.5 Precio…………………64
14.6 Plaza………65
14.7 Promoción………..65
14.8 Personas…………..66
14.9 Procesos…………..66
14.10 Evidencia Física……..67
15. Conclusiones………..68
16. Recomendaciones………..69
17. Lista de Referencias …………71
18. Anexos……………7
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
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