661 research outputs found
“Speaking the international language”: a transnational history of the Indian advertising industry, 1955-1969
Get PDFSubmission published under a 24 month embargo labeled 'Closed Access', the embargo will last until 2024-08-01The student, Susmita Das, accepted the attached license on 2022-07-12 at 22:08.The student, Susmita Das, submitted this Dissertation for approval on 2022-07-12 at 22:25.This Dissertation was approved for publication on 2022-07-13 at 12:58.DSpace SAF Submission Ingestion Package generated from Vireo submission #18274 on 2022-11-16 at 10:56:01This project traces the transnational development of Indian advertising industry between 1955 and 1969. The dissertation posits that the Indian advertising industry developed and consolidated as a response to, and accommodation of, the transnationalization of the Euro-western advertising industry around the world. This transnationalization comprised of two intertwined processes -- internationalization and indigenization -- that brought about the Indian advertising industry’s development mid-century. Chapter 1 “Worlding the World System” introduces the transnational advertising agency system (TNAA system) as one that exported a standard set of advertising agency practices in developing economies around the world to universalize advertising as a business, industry, and profession. Chapter 2 “Going International” elaborates the corporate expansion, entry, and control strategies of Euro-West multinational advertising agencies in national economies, with a focus on India. Chapter 3 “Becoming Indian” explores the role of state intervention in the indigenization of U.S-based TNAA, J Walter Thompson-India. Chapter 4 “Waging Wars” examines a broader process of capitalist transformation of the Indian advertising industry between the Sino-Indian war (1962) and Indo-Pakistan war (1965). This dissertation includes a range of primary sources from corporate archives of multinational advertising agencies, trade publications (US, UK, and India), books and speeches of advertising educators, and autobiographies and biographies of Indian advertising professionals of this era. This project set during the 1950s and 1960s explains how the development of the Indian advertising industry in this period impacted the commercialization of broadcasting with a view to trace the lesser known origins and historical actors of capitalist media development in socialist India
Across the Seas
No full textThis chapter reports on four current and significant collaborative projects between Australia and the Pacific Islands in the area of libraries, archives and information centres, their respective staff, and Pacific counterparts. In the context of this chapter, and mirroring the Australian Government's Pacific policies, all the collaborations mentioned involve countries in the south Pacific (i.e. Melanesia and Polynesia), although two Micronesian countries with strong links to Australia-Kiribati and Nauru-are included. The projects are: Pacific Manuscripts Bureau-microfilming and preserving historic documents; Pacific Islands Law Library Community Twinning Program; Marine Library Twinning Project; and the Melanesian Agricultural Information System. Based on experiences in carrying out these projects, this chapter shares some strategies for successful collaboration and the value of such projects
Sansevieria roxburghiana Schult. & Schult. F. (Family: Asparagaceae) attenuates type 2 diabetes and its associated cardiomyopathy
No full textBackground Sansevieria roxburghiana Schult. & Schult. F. (Family: Asparagaceae) rhizome has been claimed to possess antidiabetic activity in the ethno-medicinal literature in India. Therefore, present experiments were carried out to explore the protective role of edible (aqueous) extract of S. roxburghiana rhizome (SR) against experimentally induced type 2 diabetes mellitus (T2DM) and its associated cardiomyopathy in Wistar rats. Methods SR was chemically characterized by GC-MS analysis. Antidiabetic activity of SR (50 and 100 mg/kg, orally) was measured in high fat diets (ad libitum) + low-single dose of streptozotocin (35 mg/kg, intraperitoneal) induced type 2 diabetic (T2D) rat. Fasting blood glucose level was measured at specific intermissions. Serum biochemical and inflammatory markers were estimated after sacrificing the animals. Besides, myocardial redox status, expressions of signal proteins (NF-kB and PKCs), histological and ultrastructural studies of heart were performed in the controls and SR treated T2D rats. Results Phytochemical screening of the crude extract revealed the presence of phenolic compounds, sugar alcohols, sterols, amino acids, saturated fatty acids within SR. T2D rats exhibited significantly (p < 0.01) higher fasting blood glucose level with respect to control. Alteration in serum lipid profile (p < 0.01) and increased levels of lactate dehydrogenase (p < 0.01) and creatine kinase (p < 0.01) in the sera revealed the occurrence of hyperlipidemia and cell destruction in T2D rats. T2DM caused significant (p < 0.05-0.01) alteration in the biochemical markers in the sera. T2DM altered the redox status (p < 0.05-0.01), decreased (p < 0.01) the intracellular NAD and ATP concentrations in the myocardial tissues of experimental rats. While investigating the molecular mechanism, activation PKC isoforms was observed in the selected tissues. T2D rats also exhibited an up-regulation in nuclear NF-kB (p65) in the cardiac tissues. So, oral administration of SR (50 and 500 mg/kg) could reduce hyperglycemia, hyperlipidemia, membrane disintegration, oxidative stress, vascular inflammation and prevented the activation of oxidative stress induced signaling cascades leading to cell death. Histological and ultra-structural studies of cardiac tissues supported the protective characteristics of SR. Conclusions From the present findings it can be concluded that, SR could offer protection against T2DM and its associated cardio-toxicity via multiple mechanisms viz. hypoglycemic, antioxidant and anti-inflammatory actions
Status, Challenges and Future Strategy of Open Data with Respect to Research Data Sharing Movement in Bangladesh
No full textThis work was presented in Asia OA Meeting 2019
Does strict employment protection discourage job creation? Evidence from Croatia
Get PDFEmployment protection legislation in Croatia is among the most strict in Europe. Firing is difficult and costly, and flexible forms of employment are limited. Is this apparent rigidity reflected-as one would expect based on standard economic theory-in low labor market dynamics? Is job creation low and hiring limited? Is the job security of insiders achieved at the cost of outsiders not being able to enter thelabor market? The author attempts to answer these questions by examining job flows. If the employment protection legislation is binding, then job and worker turnover should be low. He shows that this is indeed the case. Hiring is limited and the average job tenure is very long in Croatia. Job destruction is low, however job creation is still lower. The result is accumulation of unemployment, in large part due to new labor market entrants not being able to find a job. The high degree of job protection also seems to strengthen the bargaining position of insiders and results in relatively high wages. So, wages in Croatia are higher than among its competitors, even after adjusting for productivity. These high labor costs are likely to contribute to limited job creation in existing firms, but also are likely to discourage the entry of-and thus job creation in-new firms. The author presents evidence that firm growth has been indeed limited in Croatia, contributing to the low employment level. The author examines other potential causes of high unemployment in Croatia (the unemployment benefit system, labor taxation, the wage structure, and skill and spatial mismatches). He argues that they do not play a substantial part in accounting for poor labor market outcomes in Croatia. The author concludes that the stringent employment protection legislation is the key labor market institution behind low job creation and high unemployment. Based on this he recommends specific measures aimed at liberalizing the labor market to foster job creation and employment.Labor Management and Relations,Labor Policies,Labor Markets,Environmental Economics&Policies,Trade Finance and Investment,Labor Markets,Labor Management and Relations,Labor Standards,Banks&Banking Reform,Environmental Economics&Policies
In Situ Synthesis of a Wear Resistant Layer on the Surface of Low Carbon Steel produced by Laser Melt Injection Technology
No full textTitanium and his compounds are one of the most frequently used reinforcing particles in iron – ceramic composite materials. These materials will possess special characteristics because they are quenchable, their hardness can be increased by heat treatment and they can be quite easily machined. The point of the technology developed in the Bay Zoltán Institute of Materials Sciences and Technology is to form the reinforcing layer on the surface of the sample in an in situ way by melting the surface of the low carbon steel and the laminar carbon felt using laser beam while the titanium metal powder is simultaneously added to the melt. Several methods (metallographic examinations, selective area hardness measurements, SEM, and XRD) were applied to answer the questions about the optimal conditions for the in situ synthesis of a wear resistant layer
Environmental regulation and development : a cross-country empirical analysis
Get PDFThe authors develop comparative indices of environmental policy and performance for 31 countries using a quantified analysis of reports prepared for the United Nations Conference on Environmental and Development. In cross-country regressions, they find a very strong, continuous association between their indicators and national income per capita, particularly when adjusted for purchasing power parity. Their results suggest a characteristic progression in development. Poor agrarian economies focus first on natural resource protection. With increased urbanization and industrialization, countries move from initial regulation of water pollution to air pollution control. The authors highlight the importance of institutional development. Environmental regulation is more advanced in developing countries with relatively secure property rights, effective legal and judicial systems, and efficient public administration.Public Health Promotion,Environmental Economics&Policies,Health Economics&Finance,Agricultural Research,Economic Theory&Research,Environmental Economics&Policies,Health Economics&Finance,Agricultural Research,Economic Theory&Research,Environmental Governance
Impact of industry on agricultural development in Sylhet region of Bangladesh: Farmer’s perception
Get PDFThe study targets at farmer’s perception and their cognition how they conceive that agricultural performance has been affected and devastated through industrial work. It reviews and investigates the opinion of 25% farmers of two villages from each upazila of two named Madhapur and Habiganj sadar upazila in Sylhet division where Charu Ceramic Industry Limited and Olipur industry are located respectively from mid-September to mid-October, 2021 through survey of questionnaire, interview and group discussion. According to 85% farmers, the industry shades agriculture by imposing an adverse and toxic impact on agricultural exposure and development. Among them, (41.6% and 48.4%) of farmers realize that the industry creates high propensity of losing standard quality of soil and water, respectively. They (40.2%) notice that invasion of several dangerous insects on crops has become prominent and unmanageable near the industrial area. The study represents such kind of realization of farmers to show a salient feature in view of their finding causes and intuition with significant numerical data
DEVELOPMENT OF A SCOUTING BOT FOR DEFENCE AND FOREST AREA PROTECTION
No full text<p>FOSET Academic Meet 2023</p>
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