130,631 research outputs found
Humoral immunity to Ro52 is not associated with the Ro52 9571 C/T polymorphism in Australian patients with primary Sjogren's syndrome
No full textSue Lester, Debashish Danda, Dana Cavill, Kevin Pile, Sarah Downie-Doyle, Maureen Rischmuelle
PENGARUH VIRAL MARKETING, CELEBRITY ENDORSEMENT DAN BRAND IMAGE TERHADAP PURCHASE DECISION PRODUK SOMETHINC PADA PLATFORM TIKTOK SHOP Di JAKARTA
No full text(A) IWASAKI DANDA PUTRA (115210137)
(B) THE INFLUENCE OF VIRAL MARKETING, CELEBRITY ENDORSEMENT AND
BRAND IMAGE ON SOMETHINC PRODUCT PURCHASE DECISION ON TIKTOK
SHOP PLATFORM IN JAKARTA
(C) LKK
(D) MARKETING MANAGEMENT
(E) Abstract: This study aims to identify whether there is an influence of viral marketing,
celebrity endorsement and brand image on the purchase decision of Somethinc products
on the Tiktok shop platform in Jakarta. The sample selection technique used in this study
is a non-probability sampling technique with a purposive sampling method. The research
sample used was 155 Somethinc consumer respondents who use the Tiktok application who
are domiciled in Jakarta. Data analysis using the SEM method with the help of the
SmartPLS 3.0 application. The results of the study show that viral marketing has a positive
and significant effect on purchase decisions, celebrity endorsements have a positive and
significant effect on purchase decisions, brand image has a positive and significant effect
on purchase decisions.
(F) Viral Marketing, Celebrity Endorsement, Brand Image, Purchase Decision
(G) References
(H) Prof. Ir. Carunia Mulya Firdausy, MADE, Ph.D
(A) IWASAKI DANDA PUTRA (115210137)
(B) PENGARUH VIRAL MARKETING, CELEBRITY ENDORSEMENT DAN BRAND
IMAGE TERHADAP PURCHASE DECISION PRODUK SOMETHINC PADA
PLATFORM TIKTOK SHOP DI JAKARTA
(C) LKK
(D) MANAJEMEN PEMASARAN
(E) Abstrak: penelitian ini bertujuan untuk mengidentifikasi apakah terdapat pengaruh viral
marketing, celebrity endorsement dan brand image terhadap purchase decision produk
Somethinc pada platform Tiktok shop di Jakarta. Teknik pemilihan sampel yang digunakan
dalam penelitian ini adalah teknik non-probability sampling dengan metode purposive
sampling. sampel penelitian yang digunakan adalah sebanyak 155 responden konsumen
Somethinc yang menggunakan aplikasi Tiktok yang berdomisili di Jakarta. Data analisis
menggunakan metode SEM dengan bantuan aplikasi SmartPLS 3.0. Hasil penelitian
menunjukkan bahwa viral marketing berpengaruh positif dan signifikan terhadap purchase
decision, celebrity endorsement berpengaruh positif dan signifikan terhadap purchase
decision, brand image berpengaruh positif dan signifikan terhadap purchase decision.
(F) Viral Marketing, Celebrity Endorsement, Brand Image, Purchase Decision
(G) Referensi
(H) Prof. Ir. Carunia Mulya Firdausy, MADE, Ph.
MeSH term explosion and author rank improve expert recommendations
No full textInformation overload is an often-cited phenomenon that reduces the productivity, efficiency and efficacy of scientists. One challenge for scientists is to find appropriate collaborators in their research. The literature describes various solutions to the problem of expertise location, but most current approaches do not appear to be very suitable for expert recommendations in biomedical research. In this study, we present the development and initial evaluation of a vector space model-based algorithm to calculate researcher similarity using four inputs: 1) MeSH terms of publications; 2) MeSH terms and author rank; 3) exploded MeSH terms; and 4) exploded MeSH terms and author rank. We developed and evaluated the algorithm using a data set of 17,525 authors and their 22,542 papers. On average, our algorithms correctly predicted 2.5 of the top 5/10 coauthors of individual scientists. Exploded MeSH and author rank outperformed all other algorithms in accuracy, followed closely by MeSH and author rank. Our results show that the accuracy of MeSH term-based matching can be enhanced with other metadata such as author rank
Going Beyond Counting First Authors in Author Co-citation Analysis
No full textThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
"Closing the R&D Gap, Evaluating the Sources of R&D Spending"
No full textBoth spending and tax policies have been implemented in the United States with the goal of stimulating private sector research and development (R&D). Karier questions whether current R&D policy, especially the research and experimentation tax credit, can contribute to closing the gap between nondefense expenditures on R&D in the United States and such expenditures in other countries, such as Japan and Germany. He also explores possible changes to our current R&D policy to make it more effective.
Tersedianya Potensi Suplai Dan Drainasi Persawahan Danda Besar Melalui Revitalisasi Prasarana Hidraulik Tingkat Tersier
No full textThe low agriculture productivity at Danda Besar tidal swamp area is related with the existing water
management system which is still at macro and meso level, and not fulfilling the paddy field water supply
(micro water management system). Planting is carried out only in the wet season because the insufficient
water management system does not provide available water supply in dry season. Impact of this problem
include among others that the canal system become shallow and covered by vegetation. Quaternary canals
are also not available. The selected location of this study is the Tertiary T2 Kanan Canal at Danda Jaya, a
village in Kabupaten Barito Kuala, South Kalimantan province. These problems can be solved by water
management revitalization and micro water management application equipped with a water regulator such
as the Flap Gate. This study carrying out a 1 D hydraulic numeric simulation model in five scenarios by
application of the DUFLOW computer program showed the improvement of canal capacity until adequate
water is supplied during neap and spring tide. Thus, farmers can carry out a planting pattern twice a year in
order to increase the crop production index from 100% to 150 – 200%
Dispelling the Myths Behind First-author Citation Counts
No full textWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
Scholarly Communication and Publishing Lunch and Learn Talk #11: The ULS Open Access Author Fee Fund
No full textAt the May 2014 talk, you will learn about the ULS Open Access Author Fee Fund--what it is, why we do it, how it works, and how the program is going so far
The R&D Tax Incentives
No full textThis article sets out some background information and reflections of the author on the R&D tax incentive schemes included in the Common Corporate Tax Base (CCTB) Proposal. In particular the author analyzes the stimulus to private R&D through ad hoc tax incentives included in the CCTB Proposal and dives into the actual provisions included in the Proposal highlighting the most relevant issues connected with their design and interpretation. Moreover, the author explores the interaction between the CCTB Proposal and the granting by Member States of domestic R&D tax incentives
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