1,720,954 research outputs found
Pemaknaan Khalayak mengenai Isu Perubahan Iklim dalam Kampanye Apple: Mother Nature
Get PDFPerubahan iklim menjadi isu global yang mendesak, mendorong perusahaan seperti Apple untuk mengampanyekan kesadaran lingkungan melalui tayangan Mother Nature. Namun, keberagaman respons khalayak mengenai kampanye isu perubahan iklim belum banyak diteliti, padahal pemahaman atas opini publik dapat mengungkap dinamika sosial di era digital. Penelitian ini bertujuan menganalisis pemaknaan khalayak mengenai kampanye Mother Nature, mengkategorisasi khalayak serta mengidentifikasi faktor-faktor yang memengaruhi pemaknaan. Metode dalam penelitian menggunakan kualitatif deskriptif dengan pendekatan analisis resepsi yang didukung oleh teori Stuart Hall. Data dikumpulkan melalui FGD, wawancara mendalam, dan dokumentasi, dengan melibatkan 10 informan dari berbagai latar belakang. Hasil analisis menunjukkan bahwa pemaknaan khalayak terhadap kampanye Mother Nature bersifat polisemi, dengan tiga kategori khalayak; (1) dominant hegemonic, yang melihat Apple sebagai merek peduli lingkungan; (2) negotiated, yang mengkritik sekaligus mengapresiasi pesan kampanye; dan (3) oppositional, yang meragukan niat Apple. Selain itu, 4 faktor signifikan memengaruhi pemaknaan, yaitu pengalaman menangani isu perubahan iklim, akses media, usia, dan tujuan penggunaan produk Apple. Temuan ini berkontribusi pada praktik kampanye dan pengembangan ilmu komunikasi lingkungan
Strategi Kampanye Media Baru “Defending Paradise” EcoNusa Foundation dalam Mengatasi Pemanasan Global
Get PDFDeforestasi merupakan ancaman global yang sampai saat ini praktiknya masih terjadi di Indonesia. Ketika berbicara tentang isu deforestasi, aktor-aktor seperti LSM memiliki peran penting dalam sektor lingkungan. EcoNusa Foundation mengadakan kampanye bertajuk Defending Paradise untuk mengurangi tingkat deforestasi yang terjadi khususnya di wilayah Timur Indonesia yaitu Papua dan Maluku. Menggunakan strategi kampanyenya di media baru, EcoNusa bertindak untuk menangani permasalahan tersebut. Tujuan dari penelitian ini adalah mengungkap bagaimana kampanye sosial berjalan mulai dari tahap perencanaan, implementasi hingga evaluasi untuk mendorong perubahan perilaku berkelanjutan dan pola pikir masyarakat. Dalam melakukan analisis, peneliti menggunakan Teori Pemasaran Sosial yang didukung dengan konsep komunikasi lingkungan milik Robert Cox. Penelitian ini menggunakan jenis penelitian kualitatif dengan paradigma konstruktivis. Fokus kajiannya ialah program kampanye Defending Paradise serta konten yang ada di media baru seperti website, Instagram, TikTok dan Youtube dalam rentang waktu tahun 2021-2022 serta dokumentasi data terkait tren engagement rate pada tahun 2021.
Hasil penelitian ini menunjukkan kampanye Defending Paradise memiliki produk sosial berupa narasi positif tentang Indonesia Timur, memberi pemahaman menjaga iklim dan membentuk pola pikir dalam menjaga konservasi. Pesannya dikemas dengan cara yang berbeda tergantung pada masing-masing platform dengan melihat tren yang sedang berjalan. Target adopter merupakan kelompok masyarakat berusia 18-35 tahun yang tinggal di wilayah Indonesia. Strategi lain untuk memperluas audiens diantaranya, menyediakan konten berbahasa Inggris pada beberapa media barunya sebagai upaya menjangkau audiens luar negeri, melibatkan influencer, kolaborasi partnership, key opinion leader dan pemerintah wilayah daerah Indonesia Timur. Asset virtual seperti video dan grafik desain diproduksi mandiri secara maksimal, adapun asset hasil dari kolaborasi dengan The Cornell Lab of Ornithology. Namun, temuan lain pada penelitian yakni hal-hal yang menyangkut publikasi di media baru tidak bisa secara langsung mempengaruhi pola pikir semua target adopter karena masih ada yang tidak memiliki akses internet
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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