1,720,965 research outputs found
Brand identity e comunicazione on-line. Un’analisi sulle imprese viti-vinicole toscane
No full textL’obiettivo dello studio è identificare i principali driver della brand identity, utilizzati
online dalle aziende viti-vinicole, per poi evidenziare come le stesse imprese
contribuiscono, sulla base delle strategie implementate, a creare l’identità di un intero
cluster viti-vinicolo. Per rispondere a questi quesiti è stata svolta un’ampia analisi
della letteratura che ha permesso di sviluppare un framework teorico diviso in tre
macro-aree concettuali: attributi di Prodotto/Processo, attributi Territoriali e attributi
Sociali. La presenza dei driver individuati dal modello è stata quindi testata su un
campione di 452 siti web di imprese toscane e, successivamente, attraverso un’analisi
statistica discriminante, sono stati individuati i driver in grado di contraddistinguere le
diverse identità dei tre cluster viti-vinicoli oggetto di indagine: Chianti, Chianti
Classico e Brunello di Montalcino
From firm’s brand identity to cluster’s brand identity. A web-based analysis on Tuscan wineries
Full text linkPurpose – This paper aims to investigate the brand identity drivers used online by wineries and to assess
cluster identity from the analysis of firms’ specific branding strategies.
Design/methodology/approach – Chianti, Chianti Classico and Brunello di Montalcino wine clusters
(located in Tuscany, Italy) were selected as the set for this study. A total of 452 wineries websites were
analyzed using a text frequency query, and the results were further examined through a discriminant
analysis.
Findings – The theoretical framework was modeled after a careful analysis of the literature and is
composed of three macro-areas of identity drivers: locational, product/process and social attributes. The
analysis of winery websites shows the presence of all the drivers examined, which explain not only the
wineries’ specific strategies but also the drivers of a particular cluster’s brand identity. A discriminant
analysis highlighted that some drivers are able to explain the unique characteristics of the three
clusters.
Originality/value – This research seeks to build a holistic investigation of all the identity drivers used by
firms online. The specific brand identity focus and the holistic approach can enrich both academics and
practitioners with a framework of current branding strategies
Managing resources and innovation inside the industry (Industrial) 4.0 Revolution: The role of Supply Chain
No full textPurpose of the paper: On the lights of Resource Based View (RBV), this research aims to analyse the impact of resources on Process Innovation (PI) in the context of Industry 4.0 (I4.0), thus proposing stimuli coming from Supply Chain (SC) as moderator of this relationship. Methodology: Our conceptual model was tested on a sample of 115 Italian firms and data were collected through a structured survey submitted to purchasing and buyer agents/managers. Results: The econometric analysis shows a positive impact of resources 4.0 on PI, and horizontal stimuli coming from SC (Competitors, Universities, Consultants, and Technology Transfer Offices) were found to positively moderate this relationship. Moreover, post-hoc analysis shows that firms can obtain higher PI outcomes combining the exploitation of horizontal 4.0 stimuli with changes on BM. Research limitations: This research presents three main limitations: (i) geographic location, all firms are Italian; (ii) timing, it assesses I4.0 in an early stage for the Italian entrepreneurial ecosystem; (iii) moderate sample size. Practical implications: This study contributes to the understanding of both academic and practitioners of the impact of I4.0 on SC, trying to grasp not only the effect of internal resources but also of external stimuli. Originality of the paper: To the best of our knowledge this paper is the first one analysing the impact of I4.0 stimuli on SC. Moreover, the survey involved a relevant number of on-field experts in comparison to similar studies on Supply Chain and I4.0 effects
Balancing business model design for manufacturers and subcontractors. The moderating role of family ownership
No full textPure or Hybrid? The impact of business model design on SMEs internationalization performance
Full text linkInternationalization represents a debated area in management studies. Extant research shows that several variables, being them firm-related (Chen et al. 2016; Jones and Coviello, 2005; D'Angelo et al., 2016; Larimo, 2013), country-related (Chen et al. 2016), e.g. where to internationalize, and/or industry-related (Chen et al. 2016; Jones and Coviello, 2005; Grogaard et al., 2013), influence internationalization performance. Beyond being evidence still very fragmented (Chen et al, 2016), what is most surprising is that a key factor such as business model design has been almost ignored. Business model design has been considered as crucial in explaining a firm's performance (Zott and Amit, 2008). However, when it comes to be considered with respect to internationalization performance little evidence exists (Hennarth et al., 2017).
The aim of this paper is to investigate if business model design matters for internationalization performance. Specifically, drawing from a resource-based view of the firm, this paper jointly considers (i) the impact of resources & capabilities, (ii) alternative business model designs and (iii) the moderating role of being a family-owned firm on SMEs internationalization performance. In particular, three hypotheses are developed. First, on the basis of the literature reviewed (Kylaheiko et al., 2011; Ren et al. 2015), we suppose that firm resources & capabilities positively influence firm internationalization ( Hp. 1). In so doing, we distinguish between managerial capabilities and innovation capabilities, measuring them through multi-items constructs, and marketing resources, as the share of employees working in marketing department. Second, we propose that business model design influences the internationalization performance (Hp. 2). We distinguished between pure manufacturer and pure subcontractor (Cagliano and Spina, 2002), and hybrid business model designs. Third, we look at the moderating role of family ownership, measured as a dichotomous variable, on the resources&capabilities - internationalization performance relationship (Hp. 3a) and on the business model design-internationalization performance relationship (Hp. 3b). The dependend variable, internationalization performance, is measured as the share of foreign sales over total assets.
Hypotheses are tested on a unique database consisting of 213 Italian SMEs in the fashion industry. Results from the regression analysis can be summarized as following. First, consistently with previous research, a positive impact of managerial capabilities, innovation capabilities and marketing resources on internationalization performance is found. Second, an inverted U-shaped relationship is highlighted between business model designs and internationalization performance. Finally, family ownership does not moderate the resources&capabilities - internationalization performance relationship, while it positively moderates the impact of alternative business model designs on internationalization performance. Moreover, post-hoc analyses reveal a 3-way interaction among managerial capabilities, family-ownership and business model design on internationalization performance, suggesting that being a family-owned business positively influences the inverted U-shaped relationship between business model design and internationalization performance.
This paper contributes to extant research on internationalization management in two ways. First, it represents one of the few examples of studies on business model, family firm and internationalization performance (Hennarth et al., 2017), in particular presenting a business model design continuum between pure manufacturing and pure subcontractor business model. In answering to our research question, hybrid business models seem to lead to higher internationalization performance than the two purest designs (i.e. pure manufacturer or pure subcontractor). However, pure manufacturer business models lead to higher internationalization performance when the firm is family-owned. Second, the paper presents interesting results on the interaction between family-ownership, business model design, and capabilities on internationalization performance, thus calling for further research on this area.
The paper is not without limits that represents avenues for further research. First of all, internationalization performance may be measured by several variables, while we only focused on foreign sales. Second, we know that family firms are heterogeneous and this may lead to different internationalization strategies (Arregle et al., 2017; Kontinen and Ojala, 2010; Pukall and Calabro, 2014). Third, our results derive from Italian fashion industry only. Moreover, our research findings also are the basis for additional, new research paths. For example, which are the capabilities family-owned firms should develop for improving their internationalization performance under specific business model designs? And, does size influence these relationships? We think that the topic would be of interest for international management and family business scholars as well as for all those practitioners who are facing internationalization challenges
Business Model Innovation: the role of internal and external drivers
No full textMany contributions examine the concept of Business Model Innovation (BMI), underlying that BMI enhances a firm's competitive advantage (Mitchell and Coles, 2003) exploiting both newly and already existing internal/external resources without investing significantly in R&D (Amit and Zott, 2010), and rethinking the firm's purpose, value creation and value perception (Bocken et al., 2014). Moreover, when dealing with BM and its innovation, the literature suggests a linkage with new technologies or existing technologies applied to other purposes (Casprini et al., 2014), and the appearance of new business models (Baden-Fuller and Haefliger, 2013; Zott et al., 2011). From the internal perspective, many scholars described the key role of internal drivers (Achtenhagen et al., 2013; Zhang et al., 2016), highlighting that new and distinctive resources can not only reconfigure the BM (Morris et al., 2005), but also enhance efficiency and efficacy of value creation, provision, and capture (Pucci et al., 2013; Pucci et al., 2017). However, the ability to choose, integrate and adapt new resources determines the level of efficacy and efficiency in terms of value creation (George and Bock, 2011). Since Process Innovation (PI) acts as a crucial driver to obtain the sought efficiency and productivity improvement and effective competitive advantage (Terjesen and Patel, 2017; Trantopoulos et al., 2017), we aim to test the following hypothesis: (Hp.1) PI increases the probability to have BMI. From the external perspective, the literature showed the ability of external drivers to change BMs (De Reuver et al., 2009). Indeed, cocreation and co-innovation networks (Romero and Molina, 2011), with higher Supply Chain (SC) integration (Atti, 2018), and social innovation (Alegre and Berbegal-Mirabent, 2016), may offer new opportunities and BMs re-configuration. Focusing on SC, since collaborations within SC are fruitful for any player involved (Chen and Paulraj, 2004), we identified and investigated three set of external stimuli, namely: upstream (e.g. suppliers), downstream (e.g. customers) and horizontal (e.g. universities). Thus, we tested the following hypothesis: (Hp.2) stimuli coming from SC increase the probability to have BMI. Furthermore, since proximity can be viewed as a pre-condition for innovation especially because of its role in fostering knowledge and technology transfer among actors (Knoben and Oerlemans, 2006), we investigated the impact of the following proximity dimensions on BMI: geographical (GP), technological (TP), organisational (OP), and social proximity (SP) (Geldes et al. 2017; Marrocu et al., 2013). Our analysis does not investigate: institutional proximity, as differences in formal institutions are not relevant on this research contest and informal institutions are likely to overlap the notion of OP (Knobben and Oerlemans, 2006); cognitive proximity, since we are investigating specific technologies and their related knowledge. Thus, our last hypothesis is: (Hp.3) GP, TP, OP, and SP increase the probability to have BMI. Data collection has been performed through a structured survey, submitted to 107 Italian manufacturing firms between July and October 2018. In particular, since BMI (Foss and Saebi, 2017) has been defined and measured in several ways (Casprini, 2015), we rely upon a definition considering the firms' own perception about their innovations and BMI. For what concerns Hp. 1, PI shows a positive and significant effect on the probability of having BMI, thus Hp. 1 is supported.
This shades the light on the possibility of a double positive effect of PI for firms. Not only PI is directly beneficial for firms, it also has additional positive effects by increasing the probability of having BMI. On the other hand, Hp. 2 is partially supported since only Downstream Stimuli show a positive and significant effect on the likelihood of having BMI. Conversely, for Hp. 3, while the effect is positive and significant for TP, it is negative and significant for SP and not significant for OP. A peculiar result comes from GP which shows a significant curvilinear effect, therefore both a too high or a too low GP is detrimental to the probability of having BMI. Hence, only an adequate distance fosters BMI. Therefore, Hp. 3 is partially supported. This research contributes both to academical and practical understanding of factors fostering, or hindering, BMI. It underlines that firms may innovate their business model not only relying on internal resources, but also taking advantage of stimuli coming from different SC actors at the right geographical distance and with whom they share technological affinity
Sensory and Consumer Sciences: What is their role as a business tool in the wine sector?
No full textIn today’s wine market, producers tend to include a more consumer-oriented approach to understand what influence the overall liking and purchase intent of products. Studying how different targets of consumers value different kinds of wines based on sensory (intrinsic) and/or nonsensory attributes (extrinsic) information is an attractive area of research in the wine industryThis chapter is targeted to individuals in the academia or in the professional field who aim to understand what tools and topics have been used and are more appropriate in the sensory-consumer studies to improve the prediction of choice for wine products. © 2019 Elsevier Ltd. All rights reserved
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
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