454 research outputs found
Linha de pesquisa estratégias de marketing
No full textProfessor Delane Botelho fala sobre a linha de pesquisa Estratégias de Marketin
Políticas públicas e vínculos de negócios entre grandes e pequenas empresas
No full textPesquisa em foco: Fostering linkages between transnational corporations and small to medium-sized enterprises in Brazil - 2011. Pesquisadores: Delane Botelho e Milber Fernandes Morais Bourguigno
Um novo desafio para o judiciário: o juiz líder
No full textApresentado originalmente como dissertação do autor (mestrado - Fundação Getúlio Vargas do Rio de Janeiro).Dissertação de mestrado apresentado como requisito parcial para a obtenção do Título de Mestre em Direito Profissionalizante pela Escola de Direito do Rio de Janeiro da Fundação Getúlio Vargas. Orientador: Dr. Delane Botelho
Hope, risk perception and propensity to indebtedness
No full textHope is an important construct in marketing, once it is an antecedent of important marketing variables, such as trust, expectation and satisfaction (MacInnis & de Mello, 2005, Almeida, Mazzon & Botelho, 2007). Specifically, the literature suggests that hope can play an important influence on risk perception (Almeida, 2010, Almeida et al., 2007, Fleming, 2008, MacInnis & de Mello, 2005) and propensity to indebtedness (Fleming, 2008). Thus, this thesis aims to investigate the relations among hope, risk perception related to purchasing and consumption and propensity to indebtedness, by reviewing the existing literature and conducting two empirical researches. The first of them is a laboratory experiment, which accessed hope and risk perception of getting a mortgage loan. The second is a survey, investigating university students’ propensity to get indebted to pay for their university tuition, analyzed through the method of Structural Equations Modeling (SEM). These studies found that hope seems to play an important role on propensity to indebtedness, as higher levels of hope predicted an increase in the propensity to accept the mortgage loan, independent of actual risks, and an increase in the propensity of college students to get indebted to pay for their studies. In addition, the first study suggests that hope may lead to a decrease in risk perception, which, however, has not been confirmed by the second study. Finally, this research offers some methodological contributions, due to the fact that it is the first study using an experimental method to study hope in Brazil and, worldwide, it is the first study investigating the relation among hope, risk perception and propensity to indebtedness, which proved to be important influences in consumer behavio
Hope, risk perception and propensity to indebtedness
No full textHope is an important construct in marketing, once it is an antecedent of important marketing variables, such as trust, expectation and satisfaction (MacInnis & de Mello, 2005, Almeida, Mazzon & Botelho, 2007). Specifically, the literature suggests that hope can play an important influence on risk perception (Almeida, 2010, Almeida et al., 2007, Fleming, 2008, MacInnis & de Mello, 2005) and propensity to indebtedness (Fleming, 2008). Thus, this thesis aims to investigate the relations among hope, risk perception related to purchasing and consumption and propensity to indebtedness, by reviewing the existing literature and conducting two empirical researches. The first of them is a laboratory experiment, which accessed hope and risk perception of getting a mortgage loan. The second is a survey, investigating university students’ propensity to get indebted to pay for their university tuition, analyzed through the method of Structural Equations Modeling (SEM). These studies found that hope seems to play an important role on propensity to indebtedness, as higher levels of hope predicted an increase in the propensity to accept the mortgage loan, independent of actual risks, and an increase in the propensity of college students to get indebted to pay for their studies. In addition, the first study suggests that hope may lead to a decrease in risk perception, which, however, has not been confirmed by the second study. Finally, this research offers some methodological contributions, due to the fact that it is the first study using an experimental method to study hope in Brazil and, worldwide, it is the first study investigating the relation among hope, risk perception and propensity to indebtedness, which proved to be important influences in consumer behavio
A dança magnífica de Fernanda Botelho
No full textFernanda Botelho publicou em Gritos da Minha Dança uma série de textos inéditos de variada tipologia. Não se trata, no entanto, de uma colectânea informe, porque, rendibilizando, de forma magnífica, os processos de fragmentação textual, a escritora alcança uma totalidade pulverizada, em perfeita harmonia com a experiência humana que subjaz ao livro.In Gritos da Minha Dança, Fernanda Botelho has gathered a collection of unpublished texts pertaining to distinct literary genres. We are not dealing, however, with an
unstructured collection since, by masterfully taking advantage of procedures
encompassed in textual fragmentation, the author attains a scattered wholeness in tune
with the human experience imbedded in the book.publishe
Programas e políticas públicas para o desenvolvimento de vínculos de negócios entre grandes empresas compradoras e pequenos fornecedores locais
No full textReading Francisco Botelho de Moraes e Vasconcelos as an Iberian author
No full textEl poeta Francisco Botelho de Moraes e Vasconcelos encarna con su vida y obra el ideal de hombre de letras ibérico que, a caballo entre los siglos XVII y XVIII, vivió entre Torre de Moncorvo, Madrid, Coímbra, Barcelona, Lisboa y Salamanca, recorrió tierras de Francia e Italia y publicó versos y prosa en castellano, portugués y también en latín. Leer a Fracisco Botelho de Moraes e Vasconcelos como autor ibérico es, pues, un buen arranque para interpretar sus textos. Es tarea de los estudios ibéricos bucear en las diferentes construcciones lingüísticas y culturales de la península ibérica. Y es más productivo interpretar que las actuales unidades lingüísticas y culturales se conformaron históricamente de forma conjunta y gracias a una tupida red de relaciones, influencias, superposiciones e imposiciones de ida y vuelta. Es decir, cada unidad lingüística y cultural de la península ibérica actual no se constituyó de forma independiente. La interrelación cultural ibérica, tanto en forma de acto como de potencia (pasada, presente y futura), ha sido la regla, no la excepción. Se torna imperativo, pues, volver a Francisco Botelho de Moraes e Vasconcelos por el interés de sus versos y prosa y porque metodológicamente nos permite indagar en un mundo ibérico próximo en el tiempo y todavía no demasiado anclado en una hermenéutica que se legitima a partir de una esencia nacional ahistórica
A confusão no processo de escolha do consumidor
No full textWithin the literature of Consumer Behavior and Decision Theory there is a considerable body of theory that analyzes negative feelings and negative reactions in the decision making process, concerning high and low involvement products. Several phenomena are identified as negative in the process, such as Consumer Confusion, which comprises three dimensions: i) too much similar information about products, ii) a lot of information about different products and iii) false and ambiguous information. This phenomenon, however, seems to be moderated by a set of variables, such as Involvement, Experience and Time Constraints (moderating the relationship between Consumer Confusion and Purchase Intention). This was identified through in-depth interviews. The results of the interviews enabled the identification of moderating variables, as well as the existence of the phenomenon and its relation to the Purchase Intention. In the second phase of the research, it is assumed that individuals with low Involvement and Time Constraints have a greater propensity to confusion. In Study 2, Involvement and Time Constraint were used as moderators, both manipulated by instruction, and the dependent variables were Purchase Intention and Consumer Confusion. The results of Study 2 allowed the reseracher to infer that there are, indeed, significant differences between the groups, when analyzing the variable Consumer Confusion, but in most groups the Purchase Intention was not significantly different. In Study 3, Experience (strong and weak) and Consumer Confusion were manipulated and the dependent variable was Purchase Intention. The results of Study 3 also allowed to infer that there are significant differences between groups referring to Purchase Intention, when considered low or high confusion as well as strong or weak Experience. In the last phase of the research, consumer strategies for dealing with the phenomenon were the focus of the study. Such strategies often mediate subsequent behavior, for instance, purchase itself. In Study 4, Consumer Confusion was manipulated in two of its dimensions: overload and similarity. It was possible to identifie the preponderance of two strategies: search for additional information and postponement of the purchase decision.Dentro da literatura de Comportamento do Consumidor e Teoria da Decisão existe considerável corpo teórico que analisa sentimentos negativos e reações adversas no processo decisório de compras de produtos de alto e baixo envolvimento. Vários fenômenos são identificados como negativos no processo, principalmente a Confusão do Consumidor, que compreende três dimensões: i) muitas informações similares sobre produtos, ii) muitas informações sobre diferentes produtos e iii) informações falsas e ambíguas. Tal fenômeno, no entanto, parece ser moderado por um conjunto de variáveis, como o Envolvimento, a Experiência e a Restrição de Tempo (moderadoras da relação entre Confusão do Consumidor e Intenção de Compra). Este fato foi identificado através de entrevistas em profundidade. Os resultados das entrevistas permitiram identificar as variáveis moderadoras, assim como a existência do fenômeno e sua relação com a decisão final de compra. Na segunda fase da pesquisa, supõe-se que indivíduos com baixo Envolvimento e Restrição de Tempo possuam uma propensão maior à confusão. No Estudo 2 foram utilizados como moderadores o Envolvimento e a Restrição de Tempo, ambos manipulados por instrução, sendo as variáveis dependentes a Intenção de Compra e a Confusão do Consumidor. Os resultados do Estudo 2 permitiram inferir que existem diferenças significativas entre os grupos, quando analisada a variável Confusão do Consumidor, mas, em alguns grupos, a Intenção de Compra não era significativamente diferente. No Estudo 3 foram manipuladas a Experiência (forte e fraca) e a Confusão do Consumidor, sendo a variável dependente a Intenção de Compra. Os resultados do Estudo 3 também permitiram inferir que existem diferenças significativas entre os grupos na Intenção de compra, quando consideradas baixa ou alta confusão, assim como Experiência forte ou fraca. Na última fase da pesquisa foram destacadas as estratégias dos consumidores para lidar com o fenômeno Confusão do Consumidor. Tais estratégias, muitas vezes, são mediadoras de comportamentos posteriores, como a compra do produto. No Estudo 4 manipulou-se a Confusão do Consumidor em duas de suas dimensões. Foi possível destacar a preponderância da estratégia por busca de informações e postergação da decisão, quando o consumidor se depara com situações confusas
How national culture on consumers' decision-making styles: a comparative study among Americans, Brazilians, Chinese, and japanese in the purchase of cell phones
No full textThe influence of the national culture on consumer decision-making styles is investigated using a sample of Americans, Brazilians, Chinese, and Japanese consumers who have purchased a cell phone in the past three years. To make the research possible, a survey was used as a method of data collection. It relates Hofstede’s cultural classification typology with Sproles and Kendall’s consumer style inventory (CSI). The multivariate analysis of variance (MANOVA) results indicate six decision-making styles together with other consumer behavioral characteristics that can be used to distinguish and profile consumers who purchase cell phones. Empirical findings reveal that among Americans, Brazilians, and Japanese; Americans are the most quality conscious, brand conscious, innovative, and hedonistic shoppers; Brazilians are the most loyal, and Japanese, the most confused by overchoice consumers. Conceptual contributions and managerial implications are discussed
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