1,720,956 research outputs found
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
An Investigation of Sport Sponsorship Antecedents and Outcomes through Levels of Sponsor Prominence
Get PDFCurrently, global sport sponsorship is a multi-billion dollar industry that continues to show strong year-to-year growth (IEG, 2016). Additionally, the current body of sport sponsorship literature has reported the effects of salient attitudinal and behavioral constructs on sponsorship effectiveness. For example, previous studies have indicated that the perceived sincerity and attitude toward a sponsor do positively effect a consumer\u27s behavioral intentions toward a sponsor (Speed & Thompson, 2000; Biscaia, Correia, Rosado, Ross, & Maroco, 2013). Therefore, the purpose of this study is to measure consumer attitudes and behavioral intent toward sponsor, through experimental design, when exposed to one of three hypothetical sponsorship scenarios. The hypothetical sponsors were classified by their level of national market prominence (e.g. national, regional, or local) and participants completed an online survey containing salient attitudinal and behavioral constructs. The final sample size was 1162 and were recruited through Amazon Mechanical Turk. The final MIMIC model exhibited data-model fit very well. Results indicated that local sponsors, when covaried by a hypothetical sponsor’s level of national market prominence, were the best predictor of consumer attitudes and behavioral intent
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
An Overview of Corporate Social Responsibility and the Use of CSR Initiatives in Sport Industry in the United States
Get PDFThe concept of CSR has been widely discussed since 19th century and it has been recognized as one of the most effective marketing and management strategies for business organizations. Despite the popularity of CSR, there has been a controversial issue as to defining the concept of CSR. In particular, the concept of CSR in sport industry in the United States has been recognized as an “ambitious” but “ambiguous” concept. This study aims to review the history of CSR and how it has been used in the sport industry in the United States. Specifically, this study focuses on reviewing historical background of CSR and the issue of defining CSR, and how strategically the concept of CSR has been utilized to attract sport fans in professional sport teams and leagues in the United States. This study provides sport marketers with practical implications regarding CSR marketing strategies based on specific examples of CSR initiatives used in the field of sport in the United States. Keywords: corporate social responsibility; CSR initiatives; sport industry; professional sport DOI: 10.7176/JMCR/92-02 Publication date: January 31st 202
The role of fans’ responses to sponsorship activation in shaping sport sponsorship effectiveness
Get PDFThe study explored how types of benefit in sponsorship affect fans’ inference of sponsors’ motives and their consequences on sponsorship effectiveness. A total of 1,478 National Basketball Association fans were recruited via Amazon Mechanical Turk and completed surveys through Qualtrics. Findings indicated that sponsors’ motives varied with types of benefit, with egoistic motives linked to utilitarian benefit and altruistic or normative motives tied to hedonic and social benefit. These results extended previous research by exploring more than the altruistic-egoistic motive dichotomy in linking benefit types to sponsorship effectiveness, highlighting the importance of aligning benefit with fan preference to boost relevance
A159: Effects of Social Supports on Chinese Adolescent Perceived Physical Literacy
Get PDFPurpose: Levels of physical activity in children have gradually declined from elementary to high school. This trend necessitates a greater need of perceived physical literacy (PPL) to achieve a healthy lifestyle. Because social supports for physical confidence (PC) and understanding (PU) are key to nursing PPL, this study investigated effects of perceived family support (PFS), perceived physical education support (PPES), and perceived community support (PCS) on PPL among a group of Chinese adolescents. Methods: The study was based on a retrospective investigation. A total of 3820 participants completed self-reported questionnaires assessing PFS, PPES, PCS. PPL was assessed by an eight-item questionnaire consisting of two domains, PC and PU. Two hypothesized models were tested using SEM. Model-A examines effects of perceived supports on PC with PU as a mediator, and model-B tests effects of perceived supports on PU with PC as the mediator. To account for their influence on all latent constructs and indicators, both models considered gender, and healthy status as covariates. Results: Results of both models were significant for the hypothesized paths and standardized beta coefficients, but the model-A indicated a better fit to the observed data, ��2/1392= 2329.51, p \u3c 0.05, CFI = 0.96, RMSEA =0.069, SRMR=0.05 after adjusting for participant’s gender and health status. Model-A showed that (a) the contributing predicators for PC are PFS, PPES and PCS (β = 0.17, p \u3c 0.01; β = 0.12, p \u3c 0.01; β =0.05, p \u3c 0.01); (b) the direct effect of PU on PC was significant (β = 0.49, p \u3c 0.01), and (c) PFS, PPES and PCS had significant indirect effects on PC through PU. Conclusion: according to the literature, improving students’ PPL may provide an alternative solution to reduced physical activity levels. Based on this study, PPL can be promoted by providing continued family support, reinforcing pedagogical rigidity in curriculum and instruction, and supplying quality community support
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