1,720,986 research outputs found
Micro-meso-macro Relationships in the Economics of Complexity
No full textThis paper presents a theoretical approach to the relationship between business and society, and more generally to relationships that are created between micro, meso and macro scales of analysis. The study is guided by a theoretical approach which focuses on the economics of complexity. Alongside a certain degree of phenomenological complexity in economics and the other sciences is a complexity of an epistemological nature. For this purpose, using the theory of complex (or autopoietic) systems a proposed interpretation is introduced into business studies in order to revisit the relationships between micro or meso economic units and their environmen
Mercati target: segmentazione e valutazione
No full textLe procdure di segmentazione rilette in un contesto contemporane
Consumer behavior in the Italian mobile telecommunication market
No full textSince the 1990s, the mobile telecommunication industry has significantly extended its boundaries. The cell
phone now has a multiform identity: it may become a portable computer, dedicated to professional customers; sometimes it has a few predetermined keys to allow easy use for other consumers (e.g., elderly individuals); it can take on multiple forms for entertainment and communication among young people. At the same time, the use functions have multiplied and there has been technological convergence with other media (computer, television and the Internet): besides the basics of mobile telephoning, at present the mobile phone manages short message services (SMS), multimedia messaging services (MMS), music, video games, software for professionals, photo camera, video camera, television programs, movies, and information. It supports every kind of accessory function, from the more common (alarm, calculator, etc.) to the more original: it becomes an audio guide to visit museums, a navigator for motorists, or a book narrator (downloading digital recordings of famous texts). Product design can vary from a valuable luxury item to a trendy cell phone for teenagers. It satisfies needs for relationships, but also security and affiliation; it has created new languages and new rules for community membership and interactivity. On the demand side, the evolution of mobile communication consumption is an overwhelming phenomenon, as reported in the recent international literature. In Italy, recent investigations show increasing use of the cell phone against a general dip in purchases. This paper explores the Italian demand for mobile phones through the use of a multidimensional segmentation approach. In particular, it poses the following questions: (1) Do differences exist among Italian mobile phones users leading to the identification of different market segments? (2) More specifically, is it possible and useful to describe them adopting a multidimensional approach? Thus, it aims to contribute to a better understanding of consumer behavior in Italy, by investigating the characteristics of cell phone users. A multidimensional segmentation approach was adopted, using concurrently three sets of variables: consumer/user lifestyles, use motivations and product/service attributes. Data on a national sample (1067 individuals) were collected and factor and cluster analysis were then performed on the database. The study led to the identification of three user segments, each with a diverse combination of the segmentation variables. Findings provide implications for the mobile telecommunication industry and could suggest strategic choices to mobile operators—especially cell phone producers—and constitute the basis for their strategic positioning
Firms, Industries, Markets. Micro, Meso, and Macro Relationships in the Economics of Complexity
No full textThis book offers a rigorous discussion on how we can understand economic systems through a complexity lens. In particular, the author investigates the relationships between the firms, the industries, and markets (micro, meso, macro relationships), in order to help us better understand the main challenges of a representation of the economy using the “complex systems’ theory”. The author argues that the logic of governance in the paradigm of complex systemic rationality renounces anthropocentric vision of the organization and the possibility of total direction and control over systemic and intersystemic relations and accept a constructivist vision of these relations and their mutual interdependencies. Offering a novel perspective, this book contributes to improve our understanding of economic complex systems and how organizations at different levels interact
A consumer perspective on mobile market evolution
Full text linkIn 2007 (Mazzoni, Castaldi, Addeo) we performed a wide research on consumer behavior in the Italian mobile communication market. Using a multidimensional segmentation approach, we identified three consumer clusters according to lifestyles, mobile phone use motivations and product attributes. One of the most interesting finding was that two clusters out of three were characterized by a minor propensity to an integrated and service-oriented use of mobile communication. In other words, some consumers conceived mobile phone not only as a simple communication devices, but more like a technologically advanced multipurpose tool. In mid-2000s Italian mobile companies and operators tried to push mobile communication market toward an integrated use, mostly relying on videophone communication. Although videophone communication had a very low impact on mobile market, integrated and service oriented use of cellular phones are becoming more and more the pillars of mobile communication market.
Considering that the mobile communication market changes quickly under the spur of many technological innovations, new challenges or opportunities stem from the exploitation of innovations in mobile devices. The service economy (Fuchs, 1968; Gustafsson & Johnson, 2003), that implies the shift of manufacturers from goods selling to services delivering, is one of those challenges for mobile industry. Mainly since 2007, with the iPhone introduction, the “servitization” (Vandermerwe & Rada, 1988) has been an extending trend (Neely, 2007) among the mobile phones suppliers as they try to mix in their offerings either good and service, integrating phone devices with increasing software and applications.
In a supplier perspective, this shift has an important impact on economical aspects, in term of cash-flows growth, or additional revenues - those streaming from selling more complementary services for products. Nevertheless, servitization also brings implications in the operation management, in the innovation strategy and compels providers to revise their business model also. But what is happening in the consumer perspective? A mass-market product like the mobile phone becomes extremely customizable by the complementary services that can be integrated into it: software updating allows customers to entail the mobile phone functionality on their unique needs.
Analyzing the consumer perspective through the adoption of a behavior model above outlined (Mazzoni, 1995) and already applied and tested into the exploration of mobile market (Mazzoni, Castaldi, Addeo, 2007), this chapter aims - through a literature review - to understand how changes in the offerings can affect the three dimensions: lifestyles, use motivations and product attributes. Particularly, if shifts in product attributes are clear and evident, the chapter aims to consider the impact in the way in which customer’s expectations, needs and use of mobile phones are transforming
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
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