1,720,954 research outputs found
CINDY FEBIOLA (2021): PERENCANAAN STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN DENGAN MENGGUNAKAN MARKETING MIX DAN TOPSIS (STUDI KASUS: RUMAH MAKAN DAN RESTORAN YUANDA)
Get PDFPERENCANAAN STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN DENGAN MENGGUNAKAN MARKETING MIX DAN TOPSIS (STUDI KASUS: RUMAH MAKAN DAN RESTORAN YUANDA)
Cindy Febiola
Usaha Kecil Menengah (Ukm) Rumah Makan Dan Restoran Yuanda merupakan industri yang membuat produk makanan siap saji. Permasalahan yang dihadapi oleh UKM Rumah Makan Dan Restoran Yuanda adalah menurunnya jumlah pendapatan dan biaya produksi yang terus meningkat.
Maksud penelitian ini adalah untuk mengetahui faktor-faktor yang mempengaruhi penjualan Rumah Makan Dan Restoran Yuanda dan merencanakan strategi pemasaran dengan metode Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) dan Marketing MIX 7P. Berdasarkan hasil pengolahan data, faktor-faktor yang mempengaruhi penjualan Rumah Makan Dan Resto Yuanda yaitu produk dan harga. Selanjutnya produk dan harga dikembangkan menjadi empat alternatif yaitu pengembangan produk, permintaan produk, penawaran harga dan evaluasi harga. Pemilihan strategi pemasaran dilakukan dengan metode Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) dan Marketing MIX 7P. Hasil pengolahan data dari metode TOPSIS adalah alternatif 1 yaitu pengembangan produk dengan nilai 0,575 di mana perusahaan berusaha untuk berbeda dengan perusahaan lainnya di dalam industri yang sama, perbedaan bisa pada produk yaitu dengan melakukan pengembangan atau diversifikasi produk seperti menciptakan variasi rasa, warna, aroma yang tidak menyengat, tidak mengandung banyak minyak, serta pencantuman komposisi produk dan memberikan label halal dari Majelis Ulama Indonesia (MUI).
Kata Kunci: Strategi Pemasaran, Mrketing Mix 7P, Uji Statistik, TOPSI
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
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Get PDFDalam upaya menghasilkan keuntungan sesuai dengan preferensinya, para pemilik usaha semakin banyak memanfaatkan manajemen laba. Selain merenungkan potensi pengaruh – pengaruh dari variabel ukuran perusahaan, profitabilitas, beban pajak tangguhan, dan perencanaan pajak terhadap praktik manajemen laba. Tujuan utama dari penelitian ini ialah untuk menguji dan memvalidasi variabel - variabel tersebut. Penelitian ini menggunakan metode pendekatan kuantitatif dengan sumber data sekunder yang diambil dari laporan keuangan Badan Usaha Milik Negara (BUMN) yang diperdagangkan secara publik di Bursa Efek Indonesia (BEI) periode 2019-2022, serta purposive sampling dan SmartPLS 4 digunakan sebagai penentuan sampel penelitian dan analisis data. Temuan penelitian ini menunjukkan bahwa manajemen laba berkorelasi positif dengan ukuran perusahaan. Sebaliknya profitabilitas berkorelasi negatif dengan manajemen laba.
Serta, tidak berdampak signifikan terhadap beban pajak tangguhan dan perencanaan pajak. Leverage mempunyai kapasitas untuk memoderasi hubungan antara manajemen laba dan profitabilitas, serta hubungan ukuran perusahan dan manajemen laba secara substansial. Dan leverage tidak terdampak substansial terhadap hubungan beban pajak tangguhan dengan manajemen lan dan antara perencanaan pajak dan manajemen laba.a
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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