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A Research on the Marketing strategy of the Organic Vegetables —The case study of T corporation
No full text台灣有機蔬菜產業，在政府政策性推展之下，有其向上發展之趨勢，惟於需求面上，市場之胃納量擴增不易，且因有機蔬菜需求彈性低，故市場行銷為當今增加需求、創造需求之極為重要的一環。本文利用問卷調查方式，於2010年11月間進行相關調查，以廠商觀點為出發，探討T公司有機蔬菜之之行銷策略。結果呈現，本研究推估，在2010年，台灣有機蔬菜年產量約為2萬公噸，年產值為15億元，約占全國有機農業總產值（24億元）之63%。在市場價格方面，有機蔬菜全年均價為111.80元/kg，在價差方面，有機蔬菜全年平均售價高出一般蔬菜36.38元/kg，平均價差百分比為48.23%。研究結果，目前T公司目標市場定位為：1.中壯年女性；2.教育程度越高；3.中高所得者；4.重視食品安全、養生與環境保護者。而市場區隔為：居住在人口密度較高，教育及生活水準高之都會地區，家庭月所得介於60,001元~80,000元之間，習慣進出超市、量販店及有機專賣店購物，且重視產品內外在品質及重視食品安全，其生活型態較為重視養生、環保，35-59歲學歷較高之家庭主婦。Under government promotion, there is an upward-trend in the organic vegetable industry in Taiwan. However, the limitation of the inelastic demand confines the development of domestic market. Hence, marketing is the key in creating the demand. This study surveys on T company’s marketing strategies from the suppliers’ point of view. The results show that there are 20,000 tons of organic vegetables in 2010 or 1,500,000,000 NT in production value. i.e. 63 percents of the organic industry’s production value. In terms of market value, the average market price of the organic vegetables is 111.80 NT per kilogram. This price is 36.38 NT higher than the conventional vegetables, creating 48.23 percents of price difference. According to the results, T company’s marketing positionings are middle aged females, people with high education levels, people with middle to high income, environmental protectionists, and people valued food safety and health. In terms of marketing segmentation, T company targets those people who live in high population density regions with better education and living standard, those people who have 60,001 to 80,000 NT monthly family income, those people who like to shop in supermarkets, shopping malls, and organic shops, those people who care about the quality and safety, those people who place a higher weight on health and environment, and those household keepers with higher education levels and ages between 35 to 59
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Categorization of Faulty Nonce Misuse Resistant Message Authentication
Full text linkContains fulltext :
245266.pdf (Publisher’s version ) (Open Access)ASIACRYPT 202
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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