1,720,965 research outputs found
Brand Equity, Customer Satisfaction & Loyalty: Malaysian Banking Sector
Get PDFServices cannot be seen, felt, tasted or touched in the same manner in which goods can be sensed. Therefore, the key to success in services marketing is to ‘tangibilizing the intangible’ by using an extrinsic cue like a brand. Moreover, brands that are high in brand equity are organization powerful assets. They can lead to customer
satisfaction and customer loyalty. This study is to explore customer perceptions on brand equity dimensions among consumers of bank services in Malaysia. The results show brand meaning is an important factor to create brand equity that will lead to customer satisfaction and loyalty
Developing small and medium-sized tourism enterprises (TSMEs) : the Malaysian experience
No full textThis chapter evaluates the Malaysian government policies, as manifested in various economic plans and the recently unveiled 12 Entry Point Projects (EPPs) under the Economic Transformation Program (ETP), in developing the tourism sector, in general, and the TSMEs, in particular. While drawing from a recently conducted survey of Malaysian TSMEs, it is evident that low entry barriers, continuous government assistance programs and incentives have helped TSMEs that adopt such a support mechanism. The chapter contends that as the tourism industry in Malaysia is dominated by TSMEs, more concerted and directed efforts are required to exploit the untapped tourism potential of the country. Further, there is need to further study the internal as well as the external factors that influence the development and performance of TSMEs in Malaysia
Hotel Choice of Muslim Consumers: Assessing the Unobserved Heterogeneity Among Gender
Get PDFThis paper aims to offer gendered insights on Malaysian Muslim tourist views of hotel choices. This study was designed to look at possible gender disparities in the perceived relevance of hotel attributes in developing emotional bonds with the hotel, that was enhanced by the brand credibility. The signaling theory were utilised to evaluate the relationships among the constructs. To validate the research model and hypotheses, the study used a partial least squares structural equation modelling (PLS-SEM) technique, and 474 Malaysian tourists were recruited to test the assumptions. The empirical results reveal that gender does not moderates the relationship between hotel attributes, brand credibility and brand attachment. Therefore, indicating that there were no differences observed between female and male Muslim tourists in their decision-making style. However, both male and female exhibited disparities in terms of strength on each construct. The findings of this study further provide a valuable implications and reference in terms of theoretical and practical perspective in the tourism destinations context, especially in Malaysia
Investigating The Relationship Between Corporate Citizenship Culture And Organisational Performance In The Malaysian Context
Get PDFContemporary organisations are required to be responsible to their shareholders,
customers, employees, communities and ecology in all aspects of their operations in order
to gain a competitive advantage. An organisation's obligations toward society, known as
corporate citizenship, are economic, legal, ethical, and discretionary. Corporate
citizenship reflects one view of social responsibility that relates to the social
responsibilities of organisations toward their stakeholders. Thus, this study examines the
relationship between corporate citizenship culture and organisational performance.
Overall, 261 respondents from a total population of 1379 were used in analysing the
data. The units of analysis of this study are publicly listed companies in Malaysia. The
findings suggest that all elements of corporate citizenship culture are significantly related
to organisational performance, especially ethical citizenship. The results support
theoretical predictions and reveal interesting findings that can help organisations to
better understand how their performance affects society's perceptions of them and help
change organisational behaviour to meet public expectations
Scale Development in Higher Education: University Corporate Brand Image, Student Satisfaction and Student Behavioral Intention
No full textMalaysian SMEs in the New Economy
No full textThe book provides a new perspective by analyzing and evaluating Malaysian SMEs in the backdrop of an emerging new economy. It aims to draw inferences for the Malaysian SMEs’ future potential and competitiveness
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
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