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An Analysis of the Formation of Lugu Shiang Tea Producing Area in Taiwan
No full text產地形成是指特定地區運用產地營運機制與產地間競爭策略而促成其產地能有效率的達到高度發展之目標。本研究針對鹿谷鄉茶葉產地，採群組茶葉專家SWOT (Strengths, Weaknesses, Opportunities and Threats)模式分析並整合成策略規劃的發展指標，期能供為鹿谷鄉茶葉產地發展為高度主產地之參考依據。研究結果顯示：
一、鹿谷鄉茶葉產地形成階段性發展層次之定位劃分，依序為「茶葉生產地區」、「茶葉產地」、「茶葉主產地」及「高度茶葉主產地」階段。研究結果顯示鹿谷鄉茶葉產地發展階段之層次，尚未達到第四階段之「高度茶葉主產地」階段。
二、鹿谷鄉茶葉高品質特殊化之S-W策略目標為：
（一）應建立茶葉品質商品化的策略目標，此可藉由規劃茶葉併堆技術加以達成。
（二）應訂定產地茶葉品質分級標準化的策略目標，形成促使消費者認同其茶葉確為高品質的市場區隔。
（三）應建立產地的茶葉品質在全國市場上所具有的信譽特殊性。
三、鹿谷鄉全國性品牌特徵化之O-T策略目標為：
（一）應提昇其產地品牌達到全國性品牌形象之策略目標，此可規劃藉由結合產地文化與產地休閒等加以形象包裝。
（二）應提高其產地品牌競爭性之策略目標，此可規劃自我品牌發展並進行市場區隔而達成。
（三）應提昇其產地品牌服務形象之策略目標而達成促使消費者對其產地產生品牌的信心、滿意及忠誠。
The formation of a highly developed and competitive tea producing area involves applying specific mechanisms and strategies. The study on the Lugu Shiang Tea Producing Area was conducted using the SWOT-analysis method and defines a development objective aid strategic plan. The analysis and results will be used as a strategic plan for further development of a ”Highly Developed Tea Producing Area”. The results of these studies were as follows:
1. The stages of development of ”Lugu Shiang Tea Producing Area” were ”Tea Producing Site”, ”Tea Producing Area”, ”Major Tea Producing Area” and ”Highly Developed Major Tea Producing Area”. In this study and analysis we found that Lugu Shiang is not a ”Highly Developed Major Tea Producing Area”.
2. The main S-W Strategic Plans for Lugu Shiang to become a ”Highly Developed Tea Specialty Producing Area” are as follows: (1). The standardization of the area's tea quality can be ensured by enhancing research and development in Tea Blending Technology. (2). The Lugu Shiang tea producers should establish their own quality classification grades in concert with consumers to be easily able to identify Lugu Shiang tea quality. (3). The strategic planning of Lugu Shiang tea will be nationwide as a fatuous specialty tea.
3. The main O-T strategic measures will be as follows: (1). The Lugu Shiang Tea brand can be promoted using cultural and recreational activities. This will cause the brand to become familiar to consumers nationwide. (2). The brand strategic planning will be competitive, with Lugu Shiang tea producers enhancing the quality and quantity. The establishment of individually grown local brands will lead to marketing diversification. (3) The Lugu Shiang Specialty Tea brand will have to be marketed as a specialty tea: Consumers will gain confidence, satisfaction and loyalty to the brand when it is established
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
Author Under Sail The Imagination of Jack London, 1893-1902
No full textIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Intro -- Title Page -- Copyright Page -- Dedication -- Contents -- Acknowledgments -- Introduction -- 1. Spirit Truth -- 2. From Absorption to Theatricality and Back Again -- 3. "I Will Build a New Present" -- 4. Sons as Authors -- 5. Fathers as Publishers -- 6. The Daughter as Author -- 7. Lovers as Authors -- 8. At Sea with the Family -- 9. Yellow News, Yellow Stories -- 10. The Return Home -- Notes -- Bibliography -- Index -- About Jay WilliamsIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Description based on publisher supplied metadata and other sources.Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, YYYY. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
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