1,721,007 research outputs found
Residents' Attitudes Towards Tourism Development in Nyaung Shwe Township (Chan Myae July, 2023)
Get PDFNyaung Shwe township is growing rapidly with international tourist arrivals,
tourism receipts, and accommodation, on the other hand, the region is experiencing
environmental impacts. Accordingly, this study aims to analyze the perceptions of residents
regarding the impact of tourism in Nyaung Shwe township and to determine the factors
which influence the attitudes towards tourism development. Data are collected from 383
respondents between May 2022 and September 2022 to meet the objectives of this study.
Descriptive statistics and multiple regression analysis are used in this study. The findings
indicate that residents perceive the positive impacts of tourism on economic, sociocultural,
and environmental aspects. It is also found that age, living area, and education are
determinant factors of the positive impacts of tourism development while income-related
to tourism, and contact with visitors are influences on the negative impacts of tourism
development. A majority of the residents express favorable attitudes towards further
tourism development in the area. Those who perceive positive impacts across economic,
sociocultural, and environmental aspects are more likely to favor further tourism
development, while the negative environmental impacts are the main reasons for opposing
such development. Based on the study’s results, it is recommended that the local authority
should address special requirements including supporting the improvement of the quality
of handicrafts and traditional arts, providing vocational training in tourism and hospitality
for the youth, and promoting cooperation with locals for short-term and long-term plans
for the environmental conservation
A STUDY ON MARKETING STRATEGIES OF JOURNAL PUBLICATION BUSINESSES IN YANGON ( Ma Chan Myae Win, 2011)
Get PDFThis thesis studied whether the journal publishing businesses used the strategies or not and if so, which strategies were utilized for the business success. The scope is targeted marketing strategies of publication business of six journals in the developing journal market. Using sample random sampling method, a random sample of twenty journal shops and one-twenty customers in Yangon area, and the required data were collected through questionnaires. Of course, whether the marketing strategies used by the wholesalers and retailers suit the current market in Myanmar or not has been studied in the paper. Mainly, the distribution through the retailers by the wholesalers is effectively applied in the market. The demand of customers, different prices of alternative brands of the journals and various expenditures are major factors to be determined the prices respectively. On the other hand, the income from the advertisements strongly assists to fix the price of a journal, it is obviously found in the study.
In terms of detailed sale, the supply of journals deeply relies on the quality of the journals as the readers’ choice of problem is decided by both of quality of the journal and its price, indeed. In addition, the design of appearance and brand name support the supply of the journals to be increased.
According to the marketing theory, there are four strategies. Of course, in practice in the market, the journal businesses become successful due to the strategies. The business of journals would not have been such a success without using strategies, it is reported.
Under these circumstances, how the marketing strategies play a significant role not only in theory but also in practice is evaluated in the paper, in fact
THE EFFECT OF JOB RESOURCES AND PERSONAL RESOURCES ON WORK ENGAGEMENT OF BLAZON GROUP MYANMAR ( Mo Mo Chan Myae, 2019)
Get PDFThe purposes of this study are to examine the effect of job resources and personal resources on work engagement and to analyze the effect of work engagement on job performance of Blazon Group Myanmar. Based on the survey results, it is found that most of the respondents have high level of perception towards job resources and personal resources at Blazon Group Myanmar which influence on work engagement. Most of the employees work intensively and feel happy at the same time to work at Blazon Group Myanmar and they agree their efficient work done influence the company’s growth. When employees encounter difficulties in their work, they get support from supervisors which can lead to achieving their goals. It is also found that employees from Blazon Group Myanmar are very proud of working at their company by participating in their respective tasks and responsibilities actively. In addition, employees can also manage and solve problems and challenges by collaborating with others within minimum time that can lead to higher productivity. These factors highlight the work engagement of employees and lead to job performance of the employees in Blazon Group Myanmar
Service Quality , Customer Satusfaction, and Word-of-Mouth Zwekapin Valley Resort & SPA in Hpa-An (May Chan Myae Tun, 2024)
Get PDFAt Zwekapin Valley Resort & Spa in Hpa-an, this research looks into how customer happiness is affected by service quality and how it affects word-of-mouth (WOM) among customers. A methodical random selection process was utilized to choose 389 visitors who came to the hotel in May and June of 2024. The information was gathered through the use of a survey questionnaire. In this study, the quantitative research approach and descriptive statistics were applied. The findings show a strong positive link between customer happiness and service quality characteristics. Important aspects of service quality, including tangibles, assurance, responsiveness, consistency, and empathy, were found to have a major impact on total customer satisfaction. Additionally, the results show that happy patrons are more likely to spread good word-of-mouth (WOM) about the resort and serve as brand ambassadors. This study emphasizes how crucial it is to continuously provide exceptional service quality to increase customer happiness, which in turn promotes favorable word-of-mouth (WOM). Positive WOM not only enhances the resort’s reputation but also serves as a cost-effective marketing tool, attracting new customers through personal recommendations. The study provides actionable recommendations for the resort's management to refine service delivery processes and customer relationship strategie
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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