1,720,971 research outputs found

    Service perspectives’ trends in marketing research: a bibliometric analysis

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    Purpose: This contribution identifies marketing research trends concerning the latest advances in service marketing, with particular focus on the perspective of service and value co-creation. Methodology: This work is based on a bibliometric analysis of the publications on Service-Dominant logic in marketing literature. Bibliographical data gathered from the ISI Web of Science has been examined through the adoption of a web-based social network analysis (SNA) on the citation data. Findings: New service perspectives have been granted increasing attention in academic circles and are contributing to the emergence of innovative trends that reflect the need to change the outdated principles of marketing toward new concepts more suited to current market characteristics. Practical implication: By highlighting the relevance of new marketing perspectives focused on service, the study could suggest to practitioners how to overcome outdated approaches that limit the mind-set for seeing opportunities for co-creation of value with customers and other stakeholders of the firm. Originality and value: Efficient network analysis on citation data could help researchers to propose straightforward solutions and new ideas about service and value co-creation theories

    Service System Platforms to improve value co-creation: insights for Translational Medicine

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    Purpose – The aim of this paper is to analyze how service system platforms can facilitate the value cocreation processes in healthcare context and then to foster the development of new compounds of medical protocols and/or treatments to improve patient’s quality of life (Polese, Capunzo, 2013) according to the translational medicine purposes. We investigated how technological, interconnected, and smart solutions can facilitate the information-sharing processes by enabling researchers, clinicians, industries and patients to interact without the constraints of time, place and space by organizing data and information. Design/Methodology/approach – The work is developed by integrating and applying the theoretical perspectives of Service Science (Maglio, Sphorer, 2008) and Service-Dominant logic (Vargo, Lusch, 2008) to the paradigm of translational medicine. Findings – Translational medicine is a rapidly growing discipline in biomedical and public health research that aims to improve the health of individuals and the community by "translating" findings into diagnostic tools, medicines, procedures, policies and education, using a multi-disciplinary, highly collaborative, "bench-to-bedside" approach (Abraham et al. 2012; Stephen, 2008). It contributes to create value not only for the patient, but also for all involved actors such as clinicians, academic researchers, pharmaceutical industries, investors (Littman et al., 2007). In this sense, according to the Service-Dominant logic approach, service systems platforms could be useful to complete the value co-creation process in the translational medicine systems Research limitations/implications –The work could be a first conceptual step for future researches on service science contributes to the underpinning of translational medicine paradigm. One of the lacks is in the conceptual identification of the findings; the concepts have to be deepened in the future with specific case studies. Practical implications – For practitioners, the study offers advices on how improve rapidity, efficiency and effectiveness of translational medicine processes by highlighting the role of service systems able to sustain systemic integration, information and knowledge sharing and effective communication among the involved actors (Mele, Polese, 2011). Originality/value – In this work the principles of S-D logic and Service Science are integrated in order to find new theoretical implications and new meanings to the value creation process in the translational medicine paradigm as synthesis of the multiplicity of generated values meanings and value co-creatio

    Reifying Kintsugi art in post-Covid era: a remote smart working model, augmented intelligence-based, for antifragile companies

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    The aim of this conceptual paper is to understand if augmented intelligence may be considered a driver of antifragility that can be allegorically represented by the Japanese art of Kintsugi, which consists of the use of gold or silver to repair broken objects in ceramic to get a better aesthetic form. Covid-19, like a black swan, represented, formany companies, understood as systems, a complex situation capable of upsetting their equilibrium. It had thus forced them to accelerate the digitization process. Digitalization, based on artificial intelligence (AI) tools, brings in many fields new perspectives, such as new business scenarios and models. By using the Viable System Approach (vSa) lens, we investigated the impact of smart working, widely spread to manage a complex situation (Covid-19), in allowing companies to cope with changes and to be antifragile. A remote smart working model is proposed, as an evolution of smart working, based on a new culture of “doing business” to search for new viable conditions. It can allow companies a more efficient resources management, an endless orientation towards results, but also new synergies in new contexts thanks to newand increased networks, for newcollaborations and newforms of interactions, as well as more profitable relationships with employees, based on a strong relationship of trust and on better opportunities for work-life balance

    Market dynamics: a complex adaptive system view

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    The worldwide economy is characterized by several aspects of complexity regarding the non-linear interactions between the actors, the evolution in trends, the amount and type of sharable information and the possible sce- narios to face. This evolving situation creates dynamism in markets that is not simple to interpret, analyse and predict. For this reason, system theories are useful, particularly the complex adaptive system (CAS) the- ory. In this conceptual paper we analyse the configuration and manage- ment of organizations intended as CASs and we attempt to underline the interpretation of some market relationships, partnerships, competition, in- novations and evolutions, comparing the CAS features in market dynamics

    Going Beyond Counting First Authors in Author Co-citation Analysis

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    The present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
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