1,721,175 research outputs found
Influencia del visual merchandising en el incremento de las ventas en tiendas retail - caso tienda deportiva del distrito de Lurín
Get PDFLa presente tesis, ha sido elaborada con la finalidad de demostrar como la aplicación de la visual merchandising influencia en el incremento de las ventas en tiendas retail – caso tienda deportiva del distrito de Lurín. El visual merchandising es una herramienta de apoyo del marketing estratégico el cual busca captar la atención y generar una necesidad que lleve al consumidor a generar una comprar. Pero para que se pueda generar una venta es necesario que en el proceso de venta se tenga un staff preparado y con orientación a resultados planteados por el área operativa. Para poder llevar a cabo el proceso de investigación se encuestó a una muestra de 173 personas, dicha encuesta usa preguntas según la escala de Likert y dicotómica para medir niveles de satisfacción. Así mismo, se usó el diseño de investigación aplicativo, descriptivo, comparativo. La investigación nos demuestra que el visual merchandising sí influye en el incremento de las de manera significativa en base a un análisis comparativo de las ventas de los meses de julio 2017 y julio 2019. Finalmente, el desarrollo de esta investigación permitió mostrar al área operativa a cargo de esta tienda que es importante contar con un asesor de visual que permita ir desarrollando cambios y evaluaciones mes a mes para poder conocer los puntos que generan mayor rentabilidad en la ventaSubmitted by Hidalgo Alvarez Jofre ([email protected]) on 2020-07-13T02:06:59Z
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Previous issue date: 2019Tesi
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Musicoterapia en el proceso de duelo en madres de niños que han fallecido por cáncer
Get PDFSe trata de un estudio descriptivo cualitativo y cuantitativo que busca puntualizar el impacto que tiene la Musicoterapia en el acompañamiento del proceso de duelo ocasionado por la muerte de un hijo. La intervención se realizó de forma grupal en una población de 6 mujeres en situación de duelo y el diseño del proceso musicoterapéutico se basó en las tareas para elaboración de duelo de Worden. Se realizaron un total de 12 sesiones semanales, cada una de 2 horas de duración utilizando los 4 métodos de Musicoterapia de forma sinérgica. En el análisis cualitativo de los resultados se plantearon 2 categorías principales para cada una de las tareas: las resistencias de las usuarias y las herramientas de afrontamiento aportadas desde la Musicoterapia dentro de las que se encontraron el reconocimiento emocional, la conciencia de la pérdida, la vinculación a redes de apoyo social, la capacidad de transformación y re-significación, el auto-reconocimiento, el sentido del positivismo y el replanteamiento del tipo de relación con el ser querido fallecido. Los avances en los procesos individuales se relacionaron también con mediciones electroencefalográficas de las emociones de las usuarias. En la medición de las variables cuantitativas se observó una disminución de los síntomas de duelo complicado a través del Inventario de Duelo Complicado en una medición pre y pos intervención pero sin significancia estadística por el tamaño de la muestra (p=0.08). Se plantea la intervención Musicoterapéutica como idónea para el acompañamiento de duelo complicado.Abstract: This qualitative and quantitative descriptive study seeks to point out the impact that music therapy has on accompanying the grieving process caused by the death of a child. The intervention was performed in a group of six mourning women and the design of the music therap y process was based on Worden grief tasks. A total of 12 sessions per week, each of 2 hours duration were performed using the 4 methods of music therapy in a synergistic way. In the qualitative analysis of the results, two main categories were proposed for each one of the tasks: the user's resistance and the coping t ools provided by Music Therapy. Those skills included emotional recognition, loss awareness, linking to social support networks, capacity for transformation and re - signification, self - recognitio n, the sense of positivism and rethinking the type of relationship with the deceased loved one. Advances in individual processes were also related to electroencephalographic measurements of the users' emotions. In the measurement of the quantitative variab les a decrease in the symptoms of complicated grief was observed through the Inventory Complicated Grief in a pre and post intervention measurement but without statistical significance due to the sample size (p = 0.08). The intervention Music Therapy is co nsidered as suitable for the accompaniment of complicated duel.Maestrí
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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