1,720,961 research outputs found

    L'innovazione delle scelte strategiche in condizioni di crescente complessità. Risorse, processi e competenze per la creazione di valore nel nuovo scenario competitivo

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    L'accelerazione delle dinamiche di cambiamento - interne e esterne alle imprese - richiedono un ripensamento delle modalità adottate dai decisioni per la risoluzione dei problemi aziendali, per quanto riguarda in particolare le decisioni inerenti il governo dell'impresa. A partire da tali premesse il lavoro, strutturato in quattro capitoli, si propone di delineare le caratteristiche essenziali di un percorso decisionale capace di fronteggiare problemi complessi di governo della dinamica di evoluzione dell'impresa. Nel primo capitolo si propone una interpretazione dei principali driver della crescente complessità delle scelte strategiche, volte non solo ad adeguare ma anche innovare il sistema di business. Il secondo capitolo muove da una analisi critica dei modelli tradizionali di decisione, che si rivelano non adeguati a trattare problemi complessi di innovazione strategica, di cui di propone una reinterpretazione in termini di processo di apprendimento sistemico e intersistemico. Il terzo capitolo, dedicato alla qualificazione delle abilità necessarie per la gestione delle problematiche decisionali in condizioni di complessità, focalizza l'attenzione sulle capacità di rinnovamento delle competenze organizzative, i cambiamenti intervenuti nelle relazioni intersistemiche e l'ampliamento dei confini organizzativi dell'impresa. Nel quarto capitolo si presentano le caratteristiche essenziali del project cycle management, quale metodologia che sembra dimostrarsi adatta alla ricerca di soluzioni a problemi decisionali complessi anche attraverso un percorso di apprendimento inclusivo e intersistemico

    La percezione della territorializzazione di una marca: il caso Ichnusa

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    L'obiettivo è comprendere come i consumatori percepiscono il legame tra marca e territorio. Si è proceduto alla costruzione di un modello che interseca le componenti di una marca (Identificativa, valutativa, fiduciaria) con le dimensioni territoriali potenzialmente coinvolgibili (geografica, storico-culturale, produttiva). Il caso studio relativo al marchio Ichnusa evidenzia le variabili che incidono maggiormente sulla percezione della territorializzazione del brand su cui orientare le azioni di marketing

    How Social Media Platform can Support Value Cocreation Activities in Healthcare

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    L'obiettivo del paper è quello di analizzare in che modo le organizzazioni della salute usano le piattaforme sociali (social networks) per facilitare i processi di co-creazione di valore.The purpose of this paper is to analyse how healthcare organizations use social media platform to facilitate value co-creation processes. In the last decade, healthcare system and researchers have recognized patients more active role in co-creating the healthcare service experience. The centrality of patients is emphasised within Service Dominant Logic as they are viewed as both co-creators of value and also resource integrators. In order to understand how healthcare organizations are adopting social media technologies to address the challenges they face, the paper presents the results of a content analysis of comments, information and videos posted on the Facebook pages of an Italian healthcare organization. Although there are high expectations that the use of social media will provide more patient centred care, there is currently little evidence within the academic literature showing the health benefits of the use of social media by patients and healthcare institutions. The findings of this study have important implications for public healthcare organizations in order to understand how implement social media platform and establish procedures to facilitate the value co-creation process

    The effects of students: University identification on student’s extra role behaviours and turnover intention

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    Purpose: The purpose of this paper is to investigate the role of university identification to explain students’ involvement in extra-role behaviours and turnover intentions. The theoretical model developed, specifies the relationships between university identity and identification and between identification and behavioural patterns. Design/methodology/approach: Data have been collected from a sample of 338 students from an Italian University. Then, they have been analysed adopting linear regression models (multiple when occurs) and a path analysis through structural equations models has been developed. The Sobel test has been used in the analysis to verify the mediator role of variables. Findings: The results show that: the university identity perception of students have significant effect on university identification process; and student-university identification have significant effect on student’s advocacy, that is negatively related to turnover intention. Originality/value: This paper provides support for the importance of brand management in higher educational context. Institutions would benefit from communicating their identities clearly, coherently and in a persuasive manner, emphasising those aspects of the university’s identity that students and future students will perceive as prestigious and similar to their identities

    The Digital Divide in Sardinia: a case study

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    This paper analyzes the implementation of e-government strategies in Sardinia. with the aim to modernize, make public administration more efficient and transparent, improve the quality of services granted to citizens and businesses, reduce community costs, as well as to assist public administration in the facilitation of economic development within the country. Nonetheless, full egovernment implementation is still far from being complete. E-government and the digital divide, which have been relatively disconnected research areas, have important parallels and potential intersections. These parallels may be useful in understanding e-government projects and policies in a more comprehensive way and, consequently, for developing effective digital strategies

    La percezione della territorializzazione di una marca: il caso Ichnusa

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    L'obiettivo è comprendere come i consumatori percepiscono il legame tra marca e territorio. Si è proceduto alla costruzione di un modello che interseca le componenti di una marca (Identificativa, valutativa, fiduciaria) con le dimensioni territoriali potenzialmente coinvolgibili (geografica, storico-culturale, produttiva). Il caso studio relativo al marchio Ichnusa evidenzia le variabili che incidono maggiormente sulla percezione della territorializzazione del brand su cui orientare le azioni di marketing

    Going Beyond Counting First Authors in Author Co-citation Analysis

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    The present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed

    Variations on the Author

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    “Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
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