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MENGUKUR LOYALITAS PELANGGAN MELALUI RETAIL SERVICE QUALITY
Full text linkThis study aims to determine the direct effects of five variables of retail service quality (X) on customer satisfaction (Y1), the direct effect of customer satisfaction (Y1) on customer loyalty (Y2), the direct effects of five X variables on customer loyalty (Y2) and the indirect effects of five X variables on customer loyalty through customer satisfaction. The data was taken from 100 customer of Tom and Jerry store. Used path analysis, the result can be reveled as : physical aspects and policy have the direct effects of customer satisfaction, while customer satisfaction has the direct effect on customer loyalty. It means that physical aspects and policy has the indirect effects of customer loyalty through customer satisfaction. Meanwhile the other variables such as reliability, personal interaction and problem solving don’t have the direct effects of customer satisfaction, it means those variables don’t have the indirect effects of customer loyalty through customer satisfaction. Only physical aspects and reliability which have the direct effects on customer loyalty.Penelitian ini bertujuan untuk mengetahui pengaruh langsung kelima variabel retail service quality (X) terhadap kepuasan (Y1), pengaruh kepuasan (Y1) terhadap loyalitas (Y2), pengaruh langsung X terhadap loyalitas (Y2) dan pengaruh tidak langsung X terhadap loyalitas (Y2) melalui kepuasan (Y1). Data diambil dari 100 orang pelanggan toko swalayan Tom and Jerry. Dengan menggunakan analisis jalur, diperoleh hasil : physical aspets dan policy mempunyai pengaruh langsung terhadap kepuasan, sedangkan kepuasan mempunyai pengaruh langsung terhadap loyalitas. Dengan demikian, physical aspects dan policy mempunyai pengaruh tidak langsung terhadap loyalitas melalui kepuasan. Ketiga variabel yang lain yaitu reliability, personal interaction dan problem solving tidak mempunyai pengaruh yang signifikan terhadap kepuasan, sehingga tidak mempunyai pengaruh tidak langsung terhadap loyalitas melalui kepuasan. Hanya variabel physical aspects dan reliability yang mempunyai pengaruh langsung terhadap loyalitas
English
No full textThis study aimed to determine the effect of product quality and perceived price on customer satisfaction of Mie Endess, in Kamal District of University of Trunojoyo Madura students, both partially and simultaneously. The sample in this study was 100 students from the University of Trunojoyo Madura. The research was quantitatively based, with data analysis methods used as multiple linear regression tests. The results of the hypothesis test show that the product quality variable (X1) has a significant effect on the customer satisfaction variable (Y), and the perceived price variable (X2) has a significant effect on the customer satisfaction variable (Y). Simultaneously, customer product quality (X1) and perceived price (X2) have a significant effect on the customer satisfaction variable (Y) with a coefficient of determination (Adjusted R2) of 0.766. It means that 76,6% of customer satisfaction (Y) can be explained by product quality and perceived price. Then, the remaining 23,4% is explained or influenced by other causes (variables) that are not included in this study.
Keywords: Product quality, perceived price, satisfaction
Abstrak
Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas produk dan persepsi harga terhadap kepuasan pelanggan Mie Endess di Kecamatan Kamal dengan studi pada mahasiswa Universitas Trunojoyo Madura, baik secara parsial maupun simultan. Jumlah sampel dalam penelitian ini adalah 100 orang mahasiswa Universitas Trunojoyo Madura. Penelitian dilakukan dengan pendekatan kuantitatif, dengan metode analisis yang digunakan adalah uji regresi linier berganda. Dimana hasil uji hipotesis menunjukkan bahwa variabel kualitas produk (X1) berpengaruh positif dan signifikan terhadap variabel kepuasan pelanggan (Y) dan variabel persepsi harga (X2) berpengaruh secara positif dan signifikan terhadap variabel kepuasan pelanggan (Y), sedangkan secara simultan kualitas produk (X1) dan persepsi harga (X2) berpengaruh secara positif dan signifikan terhadap variabel kepuasan pelanggan (Y) dengan nilai koefisien determinasi (Adjusted R2) sebesar 0,766. yang berarti bahwa 76,6% kepuasan pelanggan (Y) dapat dijelaskan oleh variabel-variabel independen dalam penelitian ini, yaitu kualitas produk dan persepsi harga. Kemudian sisanya sebesar 23,4% dijelaskan atau dipengaruhi oleh sebab (variabel) lain yang tidak termasuk dalam penelitian ini.
Kata Kunci : Kualitas produk, persepsi harga, kepuasanThis study aimed to determine the effect of product quality and perceived price on customer satisfaction of Mie Endess, in Kamal District of University of Trunojoyo Madura students, both partially and simultaneously. The sample in this study was 100 students from the University of Trunojoyo Madura. The research was quantitatively based, with data analysis methods used as multiple linear regression tests. The results of the hypothesis test show that the product quality variable (X1) has a significant effect on the customer satisfaction variable (Y), and the perceived price variable (X2) has a significant effect on the customer satisfaction variable (Y). Simultaneously, customer product quality (X1) and perceived price (X2) have a significant effect on the customer satisfaction variable (Y) with a coefficient of determination (Adjusted R2) of 0.766. It means that 76,6% of customer satisfaction (Y) can be explained by product quality and perceived price. Then, the remaining 23,4% is explained or influenced by other causes (variables) that are not included in this study.
Keywords: Product quality, perceived price, satisfaction
Abstrak
Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas produk dan persepsi harga terhadap kepuasan pelanggan Mie Endess di Kecamatan Kamal dengan studi pada mahasiswa Universitas Trunojoyo Madura, baik secara parsial maupun simultan. Jumlah sampel dalam penelitian ini adalah 100 orang mahasiswa Universitas Trunojoyo Madura. Penelitian dilakukan dengan pendekatan kuantitatif, dengan metode analisis yang digunakan adalah uji regresi linier berganda. Dimana hasil uji hipotesis menunjukkan bahwa variabel kualitas produk (X1) berpengaruh positif dan signifikan terhadap variabel kepuasan pelanggan (Y) dan variabel persepsi harga (X2) berpengaruh secara positif dan signifikan terhadap variabel kepuasan pelanggan (Y), sedangkan secara simultan kualitas produk (X1) dan persepsi harga (X2) berpengaruh secara positif dan signifikan terhadap variabel kepuasan pelanggan (Y) dengan nilai koefisien determinasi (Adjusted R2) sebesar 0,766. yang berarti bahwa 76,6% kepuasan pelanggan (Y) dapat dijelaskan oleh variabel-variabel independen dalam penelitian ini, yaitu kualitas produk dan persepsi harga. Kemudian sisanya sebesar 23,4% dijelaskan atau dipengaruhi oleh sebab (variabel) lain yang tidak termasuk dalam penelitian ini.
Kata Kunci : Kualitas produk, persepsi harga, kepuasa
Analisis ekowisata garam di Kabupaten Sumenep: pendekatan Triple Helix
Full text linkOne of the solutions offered to overcome the economic problems faced by salt farmers in Sumenep Madura is salt ecotourism. The research objective was to find out the right strategy formulation in exploring the potential of salt ecotourism in Sumenep Regency through a SWOT analysis (analysis of strengths and weaknesses as well as opportunities and challenges that will be faced). The primary data is taken from interviews and questionnaires involving the role of academia, business and government which is known as the triple helix. The results of the study show that Kertasada Village has strong internal resources and has opportunities from strong external factors to realize salt ecotourism.Salah satu solusi yang ditawarkan untuk mengatasi permasalahan ekonomi yang dihadapi petani garam di Sumenep Madura adalah melalui ekowisata garam. Tujuan penelitian adalah untuk mengetahui formulasi strategi yang tepat dalam menggali potensi ekowisata garam di Kabupaten Sumenep melalui analisis SWOT (analisis kekuatan dan kelemahan serta peluang dan tantangan yang akan dihadapi). Data primer diambil dari wawancara dan kuesioner yang melibatkan peran akademisi, bisnis dan pemerintah yang dikenal dengan triple helix. Metode penelitian menggunakan metode deskriptif kualitatif. Hasil kajian menunjukkan Desa Kertasada memiliki sumber daya internal yang kuat dan memiliki peluang dari faktor eksternal yang kuat untuk mewujudkan ekowisata gara
Pengaruh Daya Tarik Wisata Terhadap Minat Berkunjung Kembali Dengan Kepuasan Sebagai Variabel Intervening
Full text linkPenelitian ini memiliki beberapa tujuan yaitu sebagai berikut : 1. Untuk Menganalis pengaruh langsung daya tarik wisata terhadap minat kunjungan kembali . 2. untuk menganalisis pengaruh langsung daya tarik wisata terhadap kepuasan wisatawan. 3. Untuk menganalisis pengaruh langsung kepuasan terhadap minat kunjungan Kembali wisatawan. 4. untuk menganalisis pengaruh tidak langsung daya tarik wisata terhadap minat berkunjung kembali melalui kepuasan. Penelitian ini menggunakan pendekatan kuantitatif, teknik pengumpulan data dengan menggunakan teknik purposive sampling dengan menyebarkan kuesioner kepada 97 responden di lokasi wisata dan menyebar kuisoner secara online. metode pengujian hipotesis menggunakan analisis jalur (path analysis). Hasil analisis penelitian menunjuukan bahwa daya tarik berpengaruh langsung terhadap kepauasan. Kepuasan berpengaruh langsung terhadap minat berkunjung kemabli dan kepuasan memediasi pengaruh tidak langsung daya tarik wisata terhadap minat berkunjung kembali
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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