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Pengaruh Marketing Mix (produk,harga,tempat & promosi) terhadap minat beli konsumen dengan religiusitas sebagai variabel moderasi: Studi pada Qoni Latansa Ponorogo
Full text linkABSTRACT
The rapid growth of modern retail in Indonesia in recent years has significantly influenced society, especially the Muslim community, in determining their choices when purchasing goods and services. Developing Muslim businesses requires a strategy, namely marketing. Marketing plays a crucial role in economic activities, particularly for companies, as it serves as a means to sell their products to consumers and achieve the company's primary objectives. Marketing mix is employed by marketers to offer their products to target markets or sales targets. This study aims to measure the influence of product, price, place, and promotion on consumer buying interest at Qoni latansa minimarket with Religiosity as a moderating variable.
This research adopts a quantitative approach. The population in this study comprises consumers of Qoni latansa minimarket. The sampling method used is Random Sampling, with a sample size of 150 respondents. The study collects primary data. The analytical technique employed in this research is Partial Least Squares (PLS).
The findings indicate that price and promotion significantly and directly impact consumer buying interest. However, product and place do not directly and significantly affect consumer buying interest. Religiosity moderates the influence of price and place on consumer buying interest. However, religiosity does not moderate the impact of product and promotion on consumer buying interest.
ABSTRACT
The rapid growth of modern retail in Indonesia in recent years has significantly influenced society, especially the Muslim community, in determining their choices when purchasing goods and services. Developing Muslim businesses requires a strategy, namely marketing. Marketing plays a crucial role in economic activities, particularly for companies, as it serves as a means to sell their products to consumers and achieve the company's primary objectives. Marketing mix is employed by marketers to offer their products to target markets or sales targets. This study aims to measure the influence of product, price, place, and promotion on consumer buying interest at Qoni latansa minimarket with Religiosity as a moderating variable.
This research adopts a quantitative approach. The population in this study comprises consumers of Qoni latansa minimarket. The sampling method used is Random Sampling, with a sample size of 150 respondents. The study collects primary data. The analytical technique employed in this research is Partial Least Squares (PLS).
The findings indicate that price and promotion significantly and directly impact consumer buying interest. However, product and place do not directly and significantly affect consumer buying interest. Religiosity moderates the influence of price and place on consumer buying interest. However, religiosity does not moderate the impact of product and promotion on consumer buying interest.
مستخلص البحث
تأثير على المجتمع، وخاصة المجتمع الإسلامي، في تحديد خياراتهم في شراء السلع والخدمات. في تطوير الأعمال التجارية الإسلامية، بالطبع هناك حاجة إلى استراتيجية، وهي التسويق. للتسويق دور مهم إلى حد ما في الأنشطة الاقتصادية، وخاصة للشركات، لأن التسويق يلعب دورا في بيع منتجاتها للمستهلكين وتحقيق الأهداف الرئيسية للشركة. يتم استخدام المزيج التسويقي من قبل جهات التسويق لعرض منتجاتها من أجل الدخول إلى السوق المستهدف أو المبيعات المستهدفة. يهدف هذا البحث إلى قياس المنتج والسعر والمكان والترويج على اهتمام المستهلكين بالشراء في سوق Qoni Latansa الصغير مع استخدام Rerligiuistas كمتغير معتدل.
يستخدم هذا البحث البحث الكمي. كان السكان في هذه الدراسة مستهلكين لسوق Qoni Latansa الصغير. وطريقة تحديد العينة في هذا البحث هي أخذ العينات العشوائية. وتكونت العينة في هذه الدراسة من 150 فرداً. تستخدم بيانات البحث هذه البيانات الأولية. تستخدم تقنية التحليل في هذا البحث أداة تحليل المربعات الصغرى الجزئية (PLS).
تظهر نتائج هذا البحث أن السعر والترويج لهما تأثير مباشر وكبير على اهتمام المستهلك بالشراء. ليس للمنتج والمكان تأثير مباشر وهام على اهتمام المستهلك بالشراء. التدين قادر على اعتدال الأسعار وإثارة اهتمام المستهلكين بالشراء. وفي الوقت نفسه، فإن التدين غير قادر على التحكم في المنتجات والعروض الترويجية على اهتمام المستهلكين بالشراء
ZAKAT MANAGEMENT IN VARIOUS ERAS AND COUNTRIES, ESPECIALLY IN INDONESIA
Full text linkThis study explores the dynamics of zakat management across different historical periods and countries, with a specific focus on the Indonesian context. The research employs a qualitative field research approach, supported by library research methods, where various primary and secondary sources such as books and regulatory documents are utilized to enrich the analysis. The findings reveal that in several countries such as Saudi Arabia, Malaysia, Kuwait, and Sudan, the management of zakat is centrally regulated and implemented by the government. Historically, this centralized model can also be traced back to the time of the Prophet Muhammad (PBUH), followed by the caliphates of Abu Bakr (RA) and Umar ibn Khattab (RA), where the state played a dominant role in zakat collection and distribution. However, a slight shift occurred during the leadership of Uthman ibn Affan (RA) and Ali ibn Abi Talib (RA), in which the government still managed zakat but began to allow muzakki (zakat payers) to independently distribute their zakat. Indonesia today reflects this hybrid model, combining institutional zakat governance under the National Zakat Agency (BAZNAS) and private distribution by individuals. This study contributes to a deeper understanding of how religious, cultural, and political contexts influence zakat management models, highlighting Indonesia as a unique example that balances state regulation with individual autonomy. 
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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