1,721,022 research outputs found

    The locational choices and interregional mobilities of creative entrepreneurs within Canada’s fashion system

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    Although creative industries and creative talent have traditionally clustered in established global centres such as London and New York, new forms of independent production, digital technologies and mobilities are reshaping this landscape. Drawing on 87 interviews and participant observation, this paper considers whether independent fashion designers in Canada still need to locate in the established centres to realise their ambitions. It explores how these entrepreneurs choose a ‘home base’ for their operations and demonstrates how they mobilise three forms of mobility (temporary, mediated, virtual) to access opportunities and resources within Canada’s fashion system

    Consuming Canada: how fashion firms leverage the landscape to create and communicate brand identities, distinction and values

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    In the increasingly global and competitive fashion industry, firms are adopting a variety of strategies to generate value and brand loyalty. While some emphasise the quality of material elements such as inputs, local production and design, others focus on immaterial aspects such symbolic value and exclusivity. In recent years, place- branding has become an important way to create connections between people, places, and products. Yet, the processes behind this type of branding remain poorly understood. In particular, limited attention has been paid to the ways in which landscapes – in all their forms – are being incorporated into place-branding practices. Drawing on 87 interviews, participant observation and an innovative analysis of Instagram accounts, this paper examines how a range of Canadian fashion firms leverage the landscape to create and communicate brand identities, distinction and values. It demonstrates how firms of different sizes and scales construct, harness, or reimagine landscapes and/or popular stereotypes to connect with Canadian identities and consumers. It also highlights how landscape-centric branding can be combined with broader value creation strategies such as local production. In so doing, this paper brings together the economic geography literature on place branding and the cultural geography literature on landscape and identity, and makes a methodological contribution to nascent examinations of social media and visual data sources in geography

    What motivates millennials?: how intersectionality shapes the working lives of female entrepreneurs in Canada’s fashion industry

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    The contemporary fashion industry is based on a set of ‘gendered skills and attributes.’ Women numerically dominate fashion schools and the labour force of fashion firms, and also start and run the majority of independent fashion brands. Angela McRobbie and others have highlighted the importance of considering the gendered dynamics of fashion-related work. Yet, as the industry continues to evolve in the wake of global integration, the digital transition and intensifying competition, there is an ongoing need for research. Using an intersectional approach, this paper provides a novel case study of young ‘Millennial’ female independent fashion designers who operate within the emerging and under-explored Canadian fashion industry. Drawing on 87 interviews and participant observation, the paper demonstrates how entrepreneurial motivations, pathways, practices and experiences are shaped by individual characteristics, such as gender, age, lifecycle and class. Particular attention is paid to the challenges and tensions associated with the D.I.Y. (do it yourself) model and how forms of work, including aesthetic labour, are performed and experienced in virtual spaces such as social media platforms. In so doing, the paper contributes to nascent research on Millennials and nuances our understanding of the gendered nature of creative labour. Crucially, the paper also moves beyond typical masculinist conceptualisations of entrepreneurship, which focus on high-growth and high-technology businesses, to highlight the legitimacy, prevalence and importance of alternative motivations, networks, identities and business practices within contemporary markets and creative industries

    The mobilities of visual artists: the case of South Africa

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    Creative industries and talent have traditionally clustered in a handful of global cities. Yet, recent developments, including digital technologies and the COVID-19 pandemic are reshaping these spatial dynamics. Drawing on 30 interviews this paper considers the moblities of visual artists in South Africa and whether they need to locate in the established centres to realise their ambitions. It explores how these entrepreneurs choose a ‘home base’ for their operations and demonstrates how they mobilise three forms of mobility (temporary, mediated, virtual) to access resources, overcome barriers and work towards sustainable livelihoods

    How circular are circular business models? The case of the fashion industry

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    In recent years, we have seen an increase in circular business models (e.g., swapping and renting) emerging within the fashion industry. These‘new’ business models are seen as a response to the criticism the fashion industry has received regarding being unsustainable. Namely, polluting the environment, exploiting workers and consumers and prioritising profits. Although an emerging body of research focuses on circular business models, more is needed on how circular these models actually are and what the sustainability (environmental, social, economic) implications maybe. This is addressed within this research by drawing on an interdisciplinary outlook. This article will provide an overview of the current state of circular business models in the fashion industry and offer insights into their true circularity and sustainability

    Blogging for Sustainability: The Intermediary Role of Personal Green Blogs in Promoting Sustainability

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    The rise of social media radically broadens the sources and platforms used for environmental communication. Especially personal green blogs are worthy of study as they are spaces of everyday cultural politics through which people make sense of sustainability issues, and because they entail a radical break from conventional media in terms of legitimacy, form, and content of environmental communication processes. This paper studies the representation of sustainability on personal green blogs, and the communication processes through which these representations are constructed. It does so through a qualitative study of Swedish-language blogs. We study three blogs in-depth: a living experiment blog on sustainable food practices; a lifestyle blog centered around green family life; and a blog about consuming green beauty products. The analysis shows that all three blogs translate the complex landscape of sustainability to individual everyday practices. Yet, what these sustainability practices entail differs considerably between the blogs, ranging from a-political and doable lifestyle choices to an onset to radical redefining of consumption. Also, the communication processes on the blogs differ in quality and quantity. The paper uses these insights to reflect on the debates about how environmental communication is shaped by blogging and social media practices.</p

    Going Beyond Counting First Authors in Author Co-citation Analysis

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    The present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
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