211 research outputs found
Methodische Herausforderungen der Analyse intertextueller Bezüge – am Beispiel von Editorials in Kundenzeitschriften
Get PDFOur paper deals with intertextual references in German, Swedish and Finnish editorials. The study is based on 45 editorials in the customer magazines Apotheken Umschau, Apoteket and Terveydeksi, which are the most widely spread customer magazines in the pharmacy sector in Germany, Sweden and Finland. A first, qualitative analysis of our corpus showed that intertextual references range from explicit ones including several linguistic features of intertextuality to implicit ones without evident linguistic features at all (Breckle und Enell-Nilsson 2015). In order to be able to make a further comparison between languages, a quantification of various aspects seems to be indispensable. However, this brings about methodological challenges. This paper deals with two quantifications and their challenges: Firstly, the quantification of reference texts to which the intertextual features refer raises the question how to deal with split references and secondary reference texts. Secondly, the quantification of linguistic features within the intertextual references leads to a complex puzzle with several qualitative factors which should be taken into account, e.g. the combination of attributes
Zur Signalisierung der appellativen Textfunktion in einer Kundenzeitschrift der Apothekenbranche
Get PDFIm vorliegenden Beitrag wird eine Untersuchung vorgestellt, die die Rekonstruktion der sprachlichen Mittel zur (un)mittelbaren Signalisierung der appellativen Textfunktion in einer Kundenzeitschrift der Apothekenbranche fokussiert. Ausgangspunkt der Untersuchung ist die Behauptung Hardenbickers (1999, 113), dass in Kundenzeitschriften Persuasionsabsichten „kaschiert“ werden. Das Korpus umfasst zehn sechs- bis zehnseitige, mehrmodulige Titelthemen der Apotheken Umschau, die zwischen Juni und November 2008 erschienen sind. Die Analyse der Titelthemen zeigt eine sehr große Vielfalt an sprachlichen Mitteln zur (un)mittelbaren Signalisierung der appellativen Textfunktion. Im Beitrag werden die häufigsten grammatischen und lexikalischen Indikatoren der Appellfunktion vorgestellt und anhand von Beispielen erläutert. Zudem wird anhand einer exemplarischen quantitativen Analyse eines Titelthemas untersucht, wie häufig die jeweiligen sprachlichen Mittel vorkommen und wie sie sich über die einzelnen Texte des Titelthemas verteilen
Saksan kielelle tarvetta pohjalaisyrityksissä
No full textKirja-arvio: Margit Breckle & Marleena Rinne: Yritysviestintä pohjalaismaakuntien ja saksankielisten maiden välillä. 2016. Vaasan yliopiston julkaisuja. Selvityksiä ja raportteja 209. Julkaisussa ”Yritysviestintä pohjalaismaakuntien ja saksankielisten maiden välillä” (Breckle & Rinne 2016) esitellään syksyllä 2015 toteutetun ja keväällä 2016 julkistetun yrityskyselyn tulokset. Tutkimus on osa Vaasan yliopiston hallinnoimaa Yritysviestintä Pohjanmaan ja saksankielisten maiden välillä -projektia. Tutkimuksen lähtökohtana oli Vaasan ja Pohjanmaan vahva kansainvälistyminen. Muun muassa Vaasan seudun tuotannosta meni vientiin yli 80 % tutkimuksen tekovaiheessa. Tutkimuksen kohderyhmänä olivat saksankielisiin maihin kauppaa käyvät yritykset Pohjanmaalla, Etelä-Pohjanmaalla ja Keski-Pohjanmaalla. Tavoitteena oli kartoittaa yritysten kielitaidon tarvetta, suuntautua erityisesti saksan kieleen ja selvittää, millaisissa tilanteissa saksaa käytetään ja aiheuttaako se henkilöstölle hankaluuksia. Myös kielipalvelujen tarpeellisuutta kartoitettiin.nonPeerReviewe
»Så skärper den ena människan den andra» : Om litteraturkritikern Margit Abenius och hennes många nätverk
No full textAn essay on the life and work of the Swedish literary critic Margit Abenius (1899-1970) and on her various social networks. The essay focuses on Margit Abenius' life-long depression and on its impact on her professional career. The aim is to study whether, and in what way, Abenius handled her desease and how she managed to make it a resource in her work as a literary critic and author. The essay is a part of Marta Ronne's research project on Margit Abenius and the Swedish literary critique 1930-1970 (book in progress).</p
Mit Wörtern bewegen. Festschrift für Mariann Skog-Södersved zum 60. Geburtstag
No full textKirjoittajat: Breckle Margit, Gansel Christina,
Lenk Hartmut E. H., Malmqvist Anita,
Heiden Gregor von der, Parry Christoph,
Voßschmidt Liisa, Schmidt Christopher M.,
Colliander Peter, Földes Csaba, Hall Christopher,
Kučiš Vlasta, Liefländer-Leskinen Luise,
Nikula Henrik, Hyvärinen Irma, Korhonen Jarmo,
Lüger Heinz-Helmut, Piirainen Ilpo Tapainen,
Szurawitzki Michaelei tietoa saavutettavuudest
Geschäftskommunikation zwischen Finnland und den deutschsprachigen Ländern. Zum Sprachenbedarf aus der Perspektive schwedischsprachiger Mitarbeiter/-innen
No full textPeer reviewe
Perspektiven der Sprachlernmotivation: Zu Faktoren für bzw. gegen die Wahl von Deutsch am Beispiel Litauens
Get PDFBecause of its complexity, the concept of motivation in foreign language learning is difficult to grasp and to define; there is still no single definition of the term. However, motivation is thought to be extremely important for successful foreign language learning, consisting of many different motivation factors. This article deals with perspectives of motivation in foreign language learning. Based on the Lithuanian part of the research study Deutschlernmotivation (potenzieller) Deutschlernender in Estland, Lettland und Litauen, it focuses on the factors, which influence the choice of and against German, with Lithuania as an example. In the article, I present selected quantitative results of the study. The results show that the learners of German, the former learners and the non-learners tend to be satisfied with their respective (non-)choice of German. A clear majority of the respondents considers German to be important / useful for work, for travel, and in terms of knowledge. They also think that the knowledge of German is highly desirable; however, more than a third of the learners fear to speak German (or another language). German is looked upon as a difficult language and the majority of the respondents do not regard German lessons as easy. Last but not least, almost half of the former learners feel that German lessons are too labor-intensive
Sprachenwahl und Sprachkenntnisse zukünftiger Ökonomen in Finnland: Am Beispiel der Hanken School of Economics in Vaasa
Get PDFThis paper deals with language choice in terms of languages other than English and language skills of future economists at the Hanken School of Economics in Vaasa/Finland. German is the most frequently chosen language, followed by Spanish. With focus on German, it is investigated (i) how the future economists assess their own German skills, (ii) what objective language skills they have in German and (iii) what the relationship is between objective German skills and length of previous German language instruction. The paper shows that at the beginning of their studies at the Hanken School of Economics in Vaasa, the future economists attest themselves “no” to “very good knowledge” of German. The objective German language skills, measured by the C-test-based onSET Deutsch, typically increase from course level to course level. However, there is quite a large variation within each of the course levels German I, German II and German III. There is a tendency for objective German language skills to improve with the length of previous German language instruction. Nevertheless, it is possible that individual future economists achieve a better global language competence in German after two years of previous German language instruction than others after eight or nine years
"In Schweden ist die Kommunikation weicher". Zur deutsch-schwedischen Wirtschaftskommunikation unter besonderer Berücksichtigung der Imagearbeit
No full text- …
