537 research outputs found
Selecting films for sex research: Gender differences in erotic film preference
No full textThe official published version can be obtained from the link below.The aim of this study was to explore gender differences in sexual responsiveness to erotic films that had been selected for their differential appeal for men and women. A secondary objective was to identify variables that influence sexual arousal and explore whether these variables differ for men and women. Fifteen men (M age = 26 yrs) and 17 women (M age = 24 yrs) were presented with 20 film clips depicting heterosexual interactions, half of which were female- and the other half male-selected, and were asked to rate the clips on a number of dimensions. Overall, men found the film clips more sexually arousing than did the women. Gender differences in arousal were negligible for female-selected clips but substantial for male-selected clips. Furthermore, men and women experienced higher levels of sexual arousal to clips selected for individuals of their own gender. Cluster regression analyses, explaining 77% of the variance for male and 65% for female participants, revealed that men's sexual arousal was dependent upon the attractiveness of the female actor, feeling interested, and both imagining oneself as a participant and watching as an observer. For women, with all variables entered, only imagining oneself as a participant contributed to sexual arousal ratings. The findings suggest that how films are selected in sex research is an important variable in predicting levels of sexual arousal reported by men and women
El Tlacuache Núm. 932 (2020). 932 Año 19 (2020) mayo. El Tlacuache
No full text- La pandemia COVID 19, un mar de angustias, dilemas y retos, I por Luis Miguel Morayta Mendoza. - Los virus y el Antropoceno. Las señales previas del desastre por Eduardo Corona Martínez. - Los huertos familiares en tiempos del COVID 19 por María Alejandra Elizabeth Olvera Carbajal. - Ante el Coronavirus , la ciudad en abandono por Erick Alvarado Tenorio
PENGARUH LIVE STREAMING, INFLUENCER MARKETING DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINTIFIC PADA PLATFORM TIKTOK
No full text(A) Erick Pratama (115189202)
(B) PENGARUH LIVE STREAMING, INFLUENCER MARKETING DAN BRAND
AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKITIFIC
PADA PLATFORM TIKTOK
(C) 61 Halaman
(D) MANAJEMEN PEMASARAN
(E) Abstrak : Tujuan penelitian ini adalah untuk menguji pengaruh live streaming,
influencer marketing, dan brand awareness terhadap keputusan pembelian produk
Skintific di platform TikTok. Desain penelitian yang digunakan adalah metode
kuantitatif dengan pengumpulan data menggunakan kuesioner yang dipublikasikan
secara digital. Pengambilan sampel menggunakan metode nonprobability sampling
dengan teknik purposive sampling. Sampel pada penelitian ini sebanyak 110 responden
yang merupakan konsumen aktif produk Skintific dan pengguna TikTok.Pengumpulan
data dilakukan dengan cara menyebarkan kuesioner melalui link digital. Analisis data
menggunakan Partial Least Squares-Structural Equation Modelling (PLS-SEM)
dengan menggunakan software SmartPLS versi 4.1.0.8.Hasil penelitian menunjukkan
bahwa influencer marketing dan brand awareness mempengaruhi keputusan pembelian
secara positif dan signifikan. dibandingkan live streaming dalam memengaruhi
keputusan pembelian.
(F) Pendidikan Kewirausahaan, Jenis Kelamin, Umur, Latar Belakang Keluarga, Niat
Wirausaha
(G) Referensi (1991-2024)
(H) Dra. Rodhiah, M.M
Brand awareness dan brand experience terhadap brand satisfaction, brand trust dan brand loyalty
Get PDFPenelitian ini bertujuan untuk menganalisa Pengaruh Brand Awareness dan Brand Experience terhadap Brand Satisfaction, Brand Trust dan Brand Loyalty pada Pengguna Sepeda Motor Honda di Kota Samarinda. Penelitian ini menggunakan pendapatan kuantitatif dengan menggunakan path analysis yang diolah dengan software IBM SPSS Statistic 23 dan Structural Equation Modeling (SEM) dengan software IBM AMOS 5. Penelitian ini menggunakan sampel sebanyak 132 orang. Skala pengukuran menggunakan Skala Likert dengan skor 1-5. Dalam penelitian ini juga dilakukan uji validitas dan uji reliabilitas, selanjutnya dilakukan uji estimasi dan uji structural model fit. Berdasarkan model structural dapat dibuktikan bahwa Brand Awareness berpengaruh negatif signifikan terhadap Brand Satisfaction; Brand Awareness berpengaruh positf tidak signifikan terhadap Brand Trust; Brand Awareness berpengaruh positif signifikan terhadap Brand Loyalty; Brand Experience berpengaruh positif signifikan terhadap Brand Satisfaction; Brand Experience berpengaruh positif tidak signifikan terhadap Brand Trust; Brand Experience berpengaruh negatif tidak signifikan terhadap Brand Loyalty; Brand Satisfaction berpengaruh positif signifikan terhadap Brand Trust; Brand Satisfaction berpengaruh positif signifikan terhadap Brand Loyalty; Brand Trust berpengaruh positif signifikan terhadap Brand Loyalty
PENGARUH BRAND COMMUNICATION, BRAND IMAGE, DAN, BRAND TRUST TERHADAP BRAND LOYALTY PADA PRODUK MIE INSTAN INDOMIE
No full textTujuan dari penelitian ini adalah untuk mengetahui apakah terdapat
pengaruh dari brand communication, brand image dan brand trust terhadap brand
loyalty pada produk mie instan Indomie. Selain itu, penelitian ini dilakukan untuk
menguji perbedaan pada variabel brand communication, brand image, brand trust
dan brand loyalty berdasarkan gender, usia, pendapatan atau uang saku dan
frekuensi pembelian selama sebulan. Data yang digunakan dalam penelitian ini
adalah data primer dengan menggunakan alat bantu berupa kuesioner. Alat
analisis yang digunakan dalam penelitian ini adalah analisis statistik deskriptif,
analisis regresi sederhana, analisis regresi berganda, uji Independent Sample t-test
dan uji One Way ANOVA.
Hasil penelitian dari regresi sederhana menunjukkan bahwa brand
communication berpengaruh signifikan terhadap brand image, regresi berganda
menunjukkan bahwa variabel brand communication dan brand image
berpengaruh signifikan terhadap brand trust, serta pada uji regresi sederhana
menunjukkan bahwa variabel brand trust berpengaruh signifikan terhadap brand
loyalty. Pada penelitian uji beda berdasarkan gender, usia dan pendapatan atau
uang saku yang dilakukan menunjukkan bahwa tidak memiliki perbedaan
terhadap variabel brand communication, brand image, brand trust dan brand
loyalty . Serta uji beda berdasarkan frekuensi pembelian selama sebulan
menunjukkan tidak memiliki perbedaan pada variabel brand communication dan
memiliki perbedaan pada variabel brand image, brand trust dan brand loyalty
Pengaruh brand predictability, brand liking, brand competence, brand reputation, dan trust in company terhadap kepercayaan merek (trust in brand) pada konsumen Indomie di Surabaya
No full textTujuan penelitian ini adalah untuk menganalisis pengaruh brand predictability, brand liking, brand competence, brand reputation dan trust in company terhadap kepercayaan merek (trust in brand) pada konsumen Indomie di Surabaya. Hasil penelitian menunjukkan bahwa variabel brand predictability (X1), brand liking (X2), brand competence (X3), brand reputation (X4) dan trust in company (X5) berpengaruh signifikan terhadap trust in brand (Y) karena memiliki nilai Fhitung = 110,069 > Ftabel = 2,26
Pengaruh self-expressive brand, brand tribe, brand love terhadap word of mouth
No full textThis research aims to understand better how a brand which perceived by an individual can effects his/her preferences, wording (word of mouth), and peer group(s). In case study, this research is using Apple brand because Apple brand has become the eye of the world and most trending topic on their product launching every year. And after its launching, there will be always reviews about its product. This research questions are examined through a set of questionnaires towards people who has Apple brand's products. The findings of this study contribute to our current understanding of how our word of mouth towards effect one's brand The practical implications of this study suggest that brands should be always close to its market by making a better product which has the capability for consumer to express his or her self through a brand and by doing it, simultnously create consumer's love toward a brand but not by supporting a group or tribe toward specific brand if they want to penetrate the market better and more efficiently
El Tlacuache Núm. 928 (2020). 928 Año 19 (2020) abril. El Tlacuache
No full text- Botanicum fotográfico por Erick Alvarado Tenorio. - Parteras, curanderas y etnobotánica por Aurora Flores Vázquez
El Tlacuache Núm. 523 (2012). 523 Año 13 (2012) junio. El Tlacuache
No full textOtra vez los Mayas... La falacia del fin del mundo De los Mayas? por Jorge Angulo Villaseñor. -Programa liberal: El Clero, Juárez, y Maximiliano por Erick Alvarado Tenorio
THE INFLUENCE OF SOCIAL MEDIA ON BRAND AWARENESS AND BRAND EQUITY: Social Media and Branding
No full textContrary to the past, today marketing has shifted towards a trajectory where branding is being used for instance as a way of gaining a competitive advantage, creating customer loyalty, adding value to what the firm offers to the market, for product and service differentiation, communicating value and long-term strategy as well as building brand equity. Consequently, to achieve all these, firms or brands must find a way of communicating and reaching out to their customers either through traditional communication channels or using digital platforms to build awareness and eventually achieve brand equity. However, social media as a digital platform has recently emerged as one of the strong forces through which brands reach out to the market to build brand awareness and eventually achieve brand equity.Upon this background, this paper has investigated how social media as a digital platform influences brand awareness and brand equity and thereafter use the CBBE model to suggest how firms can establish themselves as a strong brand. This topic was investigated qualitatively using a single case study approach of Bravo shoes Uganda (Ltd). First, the relevant pieces of literature were reviewed and mainly focused on the keywords branding, brand awareness, brand equity, and social media. Primary data was obtained through a semi-structured interview with the CEO of Bravo shoes and the customers. To triangulate the process, primary data was further obtained from online observation. The paper also adopted social constructionism as a philosophy of science and a deductive method as a research approach.The findings indicated that social media influences brand awareness through its ability to capture and reach more audiences, generating content that appeals to a different type of people or group, through reviews, comments, sharing, and resultant effects, and finally through co-creation. On the other hand, social media influenced brand equity through positive brand association, increased sales, price premium, and acting as an additional touch point. Finally, to build a strong brand, using the CBBE model, it was important for Bravo shoes to build resonance with the customers through establishing a strong identity, establishing brand meaning, eliciting a positive brand response, and eventually building a strong brand relationship.<br/
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