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Influencia de los atributos intrínsecos en la intención de compra de pan integral en Quito
Get PDFThe objective of the present investigation was to identify the existence of relationships between the intrinsic attributes and the intention to purchase whole grain bread in the city of Quito, as well as the existence of statistically significant differences between the variables under study and factors demographic, such as: sex, age and zonal administration in which the respondents live, which was developed based on a previous study (Gonzalón Almagro, Andrea; Guasgua Espinosa, 2018). The research method used had a quantitative, correlational, non-experimental approach; the research instrument was a survey designed based on two questionnaires, one that deals with intrinsic factors, designed by Heenan, Dufour, Hamid, Harvey and Delahuty (2008) and the other that deals with purchase intention, designed by Long-Chuan, Wen-Pin and Hsiu-Hua (2014); this survey was randomly applied to 384 consumers of wholemeal bread (233 women, 151 men), who live in the five urban zonal administrations that make up the Metropolitan District of Quito; to form the groups, the stratified probabilistic sampling with proportional affixation was used, having the age and zonal administration as grouping parameters. The main results obtained, showed that there is no positive linear relationship between the intrinsic attributes and the purchase intention of wholemeal bread, however, there are statistically significant differences between some of the intrinsic attributes and the intention to buy whole grain bread, of the sex of the respondents; Finally, it was found that the intent to purchase whole grain bread presents statistically significant differences with respect to the zonal administration in which the respondents live.El objetivo de la presente investigación, fue identificar la existencia de relaciones entre los atributos intrínsecos y la intención de compra de pan integral en la ciudad de Quito, así como, la existencia de diferencias estadísticamente significativas entre las variables en estudio y factores demográficos, tales como: el sexo, la edad y la administración zonal en la que habitan los encuestados, la cual se desarrolló con base en un estudio previo (Gonzalón Almagro, Andrea; Guasgua Espinosa, 2018). El método de investigación utilizado, tuvo un enfoque cuantitativo, correlacional, no experimental; el instrumento de investigación fue una encuesta diseñada con base en dos cuestionarios, uno que trata sobre los factores intrínsecos (Heenan, Samuel.; Dufour, Jean Pierre; Hamid, Nazimah; Harvey, Winna; Delahunty, 2008) y el otro que se ocupa de la intención de compra, diseñado por Long-Chuan, Wen-Pin y Hsiu-Hua (2014); dicha encuesta se aplicó de manera aleatoria a 384 consumidores de pan integral (233 mujeres, 151 hombres), que habitan en las cinco administraciones zonales urbanas que componen el Distrito Metropolitano de Quito; para formar los grupos se utilizó el muestreo probabilístico estratificado con afijación proporcional, teniendo como parámetros de agrupación a la edad y a la administración zonal. Los principales resultados obtenidos, evidenciaron que no existe una relación lineal positiva entre los atributos intrínsecos y la intención de compra de pan integral, sin embargo, sí existen diferencias estadísticamente significativas entre algunos de los atributos intrínsecos y la intención de compra de pan integral, respecto del sexo de los encuestados; por último, se halló que la intención de compra de pan integral presenta diferencias estadísticamente significativas respecto a la administración zonal en la que habitan los encuestados
Influencia de los atributos intrínsecos en la intención de compra de pan integral en Quito
No full textThe objective of the present investigation was to identify the existence of relationships between the intrinsic attributes and the intention to purchase whole grain bread in the city of Quito, as well as the existence of statistically significant differences between the variables under study and factors demographic, such as: sex, age and zonal administration in which the respondents live, which was developed based on a previous study (Gonzalón Almagro, Andrea; Guasgua Espinosa, 2018). The research method used had a quantitative, correlational, non-experimental approach; the research instrument was a survey designed based on two questionnaires, one that deals with intrinsic factors, designed by Heenan, Dufour, Hamid, Harvey and Delahuty (2008) and the other that deals with purchase intention, designed by Long-Chuan, Wen-Pin and Hsiu-Hua (2014); this survey was randomly applied to 384 consumers of wholemeal bread (233 women, 151 men), who live in the five urban zonal administrations that make up the Metropolitan District of Quito; to form the groups, the stratified probabilistic sampling with proportional affixation was used, having the age and zonal administration as grouping parameters. The main results obtained, showed that there is no positive linear relationship between the intrinsic attributes and the purchase intention of wholemeal bread, however, there are statistically significant differences between some of the intrinsic attributes and the intention to buy whole grain bread, of the sex of the respondents; Finally, it was found that the intent to purchase whole grain bread presents statistically significant differences with respect to the zonal administration in which the respondents live.El objetivo de la presente investigación, fue identificar la existencia de relaciones entre los atributos intrínsecos y la intención de compra de pan integral en la ciudad de Quito, así como, la existencia de diferencias estadísticamente significativas entre las variables en estudio y factores demográficos, tales como: el sexo, la edad y la administración zonal en la que habitan los encuestados, la cual se desarrolló con base en un estudio previo (Gonzalón Almagro, Andrea; Guasgua Espinosa, 2018). El método de investigación utilizado, tuvo un enfoque cuantitativo, correlacional, no experimental; el instrumento de investigación fue una encuesta diseñada con base en dos cuestionarios, uno que trata sobre los factores intrínsecos (Heenan, Samuel.; Dufour, Jean Pierre; Hamid, Nazimah; Harvey, Winna; Delahunty, 2008) y el otro que se ocupa de la intención de compra, diseñado por Long-Chuan, Wen-Pin y Hsiu-Hua (2014); dicha encuesta se aplicó de manera aleatoria a 384 consumidores de pan integral (233 mujeres, 151 hombres), que habitan en las cinco administraciones zonales urbanas que componen el Distrito Metropolitano de Quito; para formar los grupos se utilizó el muestreo probabilístico estratificado con afijación proporcional, teniendo como parámetros de agrupación a la edad y a la administración zonal. Los principales resultados obtenidos, evidenciaron que no existe una relación lineal positiva entre los atributos intrínsecos y la intención de compra de pan integral, sin embargo, sí existen diferencias estadísticamente significativas entre algunos de los atributos intrínsecos y la intención de compra de pan integral, respecto del sexo de los encuestados; por último, se halló que la intención de compra de pan integral presenta diferencias estadísticamente significativas respecto a la administración zonal en la que habitan los encuestados
La gestión del talento humano y la inteligencia emocional en el desempeño laboral del cuerpo docente de instituciones de educación superior
No full textPlan estratégico de marketing aplicado en la compañia operadora postal Encopaser S.A., ubicada en la provincia de Santo Domingo de los Tsáchilas
Get PDFEl presente trabajo de investigación es un aporte para el eficiente desarrollo del proceso de planificación de las estrategias de marketing para la empresa Encopaser, con el fin de guiar a los directivos de la empresa hacia la consecución de sus objetivos estratégicos. En el Capítulo uno se realizó el marco teórico donde se exponen los conceptos principales relacionados con la planificación estratégica de marketing. En el capítulo dos se hizo un diagnóstico interno de la empresa que permitió obtener sus fortalezas y las debilidades. En el capítulo tres se efectuó un análisis de los clientes haciendo uso de una investigación de mercados, con un estudio descriptivo de tipo univariado y bivariado, realizado con encuestas diferentes para los servicios de la empresa, con el fin de identificar el perfil de los clientes, establecer sus necesidades, gustos y preferencias, mismas que deben ser satisfechas con la prestación de los servicios
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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