8,859 research outputs found
World`s Most Valuable Brand Resonation With Categories of Different Customer Needs
Get PDFVIKSNE, Kaspars, BORMANE, Santa, FENG, Haidong. World`s Most Valuable Brand Resonation With Categories of Different Customer Needs. CSIE Working Papers Series. September 2017, issue 6, pp. 35-42. ISSN 2537-6187.One of the key performance indicators of brand success is its value. Brand value is an outcome of brand`s performance in market, and is largely depended from brand`s ability to satisfy certain customer needs. For the greatest success in the world`s market brand should resonate its ability to satisfy some of customer`s most universal needs. In this paper authors strives to find out which of the needs world`s most successful brands are resonating with. Therefore paper goal is to is to determine what customer needs world`s most valuable brands are primarily satisfying. First part of paper authors briefly evaluate Maslow theory of needs. In second part of paper authors identify main challenges of brand valuation, and briefly describe today`s most valuable brands. In third part of paper authors analyzes if resonating certain human need in brand makes it to be more valuable. In last part of paper authors summarizes the main findings and gives recommendations for better marketing practices to other brands whose owners have high market ambitions. In order to attain the paper`s goal, authors will use following research methods: Comparative analysis for comparing brands in different brand rankings; Content analysis for determining what need satisfaction brand advertisements resonate; Data analysis for quantify the results gathered from content analysis;
Prospectus of Santa Clara College
No full textProspectus of Santa Clara College, written around June 1855; author could have been Fr. Nobili or Peter Burnett
Prospectus of Santa Clara College
No full textProspectus of Santa Clara College, written around June 1855; author could have been Fr. Nobili or Peter Burnett
Artificial intelligence in the context of digital marketing communication
Get PDFPublisher Copyright: Copyright © 2024 Bormane and Blaus.The development of digital transformation both in the European Union and in Latvia is affected by a variety of regulations, laws, guidelines and programmes, the objectives of which determine the use of contemporary digital technologies (including artificial intelligence) and the development of digital skills for enhancing the operational eciency and productivity of businesses. The goal of the article is to identify the disadvantages and risks associated with the use of AI in digital marketing communication. To complete the goal the use of AI was brought up to date, covering both concepts and applications, as well as advantages of using AI in digital marketing communication, because the advantages are the causes of any disadvantages and potential risks. In order to attain the goal, bibliometric analysis, monographic method and secondary data analysis was used, as well as scientific literature was analyzed. As a result, the following types of artificial intelligence were identified: machine learning, computer vision, robotics, speech recognition and natural language processing, as well as related technologies—cloud computing technologies and augmented and virtual reality. The possibilities of using artificial intelligence and integrating it into various digital marketing communication activities—search engine marketing, digital advertising, e-mail marketing, social media marketing, public relations, sales promotion, personal selling, as well as review marketing and in neuromarketing—were explored. The use of artificial intelligence presents many advantages—financial savings, easier processing and analysis of high data volumes, time savings, applicability in different spheres, non-stop operation (immediate response), and personalized marketing strategies. However, a number of disadvantages were found, too, as there are potential risks associated with feasibility studies, technology compliance, privacy and data protection, cybersecurity, psychological information manipulation attacks, competence, structural labor availability, automation and technology, and outsourced service providers or third parties.Peer reviewe
INTEGRATED MARKETING COMMUNICATIONS IN SUSTAINABLE BUSINESS
Get PDFBusiness sustainability hinges on authorities’ action, cooperation and willingness to protect nature and natural resources, but they also have to meet the economic needs and cultivate the economic opportunities, whilst also satisfying the social needs and building a fair relationship among the different social groups. One of the ways to develop a sustainable business is integrated marketing communications. When using integrated marketing communications, businesses – notably food producers and retailers – need to focus on the education of consumers, the ecological performance and impact of products on the environment and human health, thus contributing to a sustainable development of Latvia’s economy overall. The aim of the research is to evaluate the prospects of development of Latvian food retail chains through the use of integrated marketing communication tools for sustainable business. The following scientific research methods are used in the research study: analytical, comparative, graphical, statistical, observatory and interrogative. The research focuses on the Latvian food retail sector, the subject being Latvian food retail chains, with leading specialists from all Latvian food retail chains surveyed. The research confirmed the hypothesis of the positive influence of the use of IMC tools for sustainability upon demand at Latvian food retail chains, its contribution to the formation of public opinion on the importance of preservation of the environment, the enhancement of consumer awareness, the promotion of corporate social responsibility for consumer health, ecological products overall, and the role and contribution of a green economy to a sustainable development of the national economy as a whole. The author has defined IMC for sustainability, developed and classified IMC tools for sustainability, and drawn up an IMC model for sustainability. The results of the research are of both theoretical and practical value.
Santa Clara Magazine, Volume 30 Number 2, Winter 1988
Get PDF10 - UNDERSTANDING THE NEW SOVIETS A first-person account of the Soviet Union today by the author of two books on Russia. By Jim Garrison
16 - HOW TO GET INTO ADVERTISING An English graduate goes from waiting tables to a senior vice presidency on Madison Avenue. By Barbara Boyle
20 - 1988 ECONOMIC FORECAST For 15 years, Mario Belotti\u27s been making forecasts that are amazingly accurate. By Mario Belotti
22 - SANTA CLARA AND THE POPES Reviewing historic links with Rome shows how it affected SCU. By Gerald McKevitt, S.J.
26 - SCU\u27S ETERNAL FLAIM Biology professor Frank Flaim is in his 50th year at Santa Clara. By Patricia Fowlerhttps://scholarcommons.scu.edu/sc_mag/1078/thumbnail.jp
Inventário de basidiomycetes lignolíticos em Santa Catarina: guia eletrônico
Get PDFDissertação (mestrado) - Universidade Federal de Santa Catarina, Centro de Ciências Biológicas. Programa de Pós-Graduação em Biologia Vegetal.A necessidade de divulgação entre a comunidade científica das informações sobre micodiversidade no estado de Santa Catarina, levou à organização deste inventário na forma de um Guia Interativo Eletrônico. O Banco de Dados recebeu a denominação de Basidiomycetes em Santa Catarina (BASC). Foram catalogadas as espécies de fungos lignolíticos no Estado através de levantamentos da bibliografia, assim como análises das coleções (herbário FLOR) referentes a 22 anos de pesquisas. Para criar o Banco de Dados, foi utilizado o software TAXIS 3.5 Professional, que incorporou todas as informações obtidas. Atualmente o BASC inclui 1.280 coletas que correspondem a 153 espécies de Basidiomycetes xilófilos encontradas ao longo de 88 localidades (36 municípios) do Estado, além de 1.139 imagens e uma matriz de identificação com 25 caracteres. Mycobonia flava e Stiptophyllum erubescens são descritas pela primeira vez para Santa Catarina. Esta é uma ferramenta taxonômica que contém amplas informações sobre as espécies e permite estimar a diversidade e a variação quantitativa por localidades e regiões. Este inventário eletrônico também facilita a divulgação de conhecimento sobre a micota catarinense, permite a identificação de espécies e o monitoramento da biodiversidade no Estado. Tais ações contribuem para alertar aos pesquisadores sobre a importância de conservar a biodiversidade, primeiro passo para futuras propostas de manejo e conservação da micota
Santa Clara Magazine, Volume 28 Number 3, Winter 1986
Get PDF2 - IS SILICON VALLEY A HOUSE OF CARDS? By Michael S. Malone. A fresh, freewheeling forecast of the future of Silicon Valley.
7 - MOTIVATING CHILDREN TO SUCCEED By Ruth E. Cook. The author suggests some guidelines for helping children who don\u27t work up to their true potential.
11 - IN SEARCH OF HUMANITY By William J. Rewak, S.J. Santa Clara\u27s president explores the university\u27s role in the development of the human person.
16 - LEARNING TO LEAD A photo feature of executives at the beach, engaged in a new and appealing program from the Executive Development Center that teaches them to become leaders. Photos by Gene Miller. Text by Peg Major.
20 - THE REAL POVERTY TRAP By Frances Moore Lappe. The author of Diet for a Small Planet discusses sixth myths that exist about poverty.
26 - A POLITICIAN\u27S ODYSSEY By Diane Dreher and William Stovet: California Assemblyman and SCU alumnus John Vasconcellos is the subject of this article by two members of the Santa Clara faculty.
29 - FROM DONOHOE ALUMNI HOUSE By Jerry Ken; executive director of the Alumni Association. A new column of news and notes about alumni activities and plans.
30 - NEWS FROM CAMPUS Keeping you up-to-date between issues of Santa Clara Today.https://scholarcommons.scu.edu/sc_mag/1072/thumbnail.jp
Pizza “LuLu” sustainable business initiative opportunities
No full textStarptautiskais bizness un ilgtspējīga ekonomikaVadība, administrēšana un nekustamo īpašumu pārvaldībaInternational Business and Sustainable EconomyManagement, Administration and Real Estate ManagementBakalaura darbs: Ilgtspējīgas uzņēmējdarbības iniciatīvu ieviešanas iespējas Pica “LuLū”. Darba autore: Gerda Anna Grūtupa, darba vadītāja: Santa Bormane Dr. Oec., Docente. 2024. Bakalaura darba apjoms ir 57 lappuses (neskaitot pielikumus). Bakalaura darba struktūra ir no ievada, trīs daļām, secinājumiem, priekšlikumu daļas un izmantotās informācijas avoti. Bakalaura darbs satur 2 tabulas, 4 attēlus, 2 pielikumus uz 44 izmantotās literatūras un informācijas avotus.
Pētījuma aktualitāte: Arvien vairāk uzņēmumu un organizāciju saskaras ar prasību pēc ilgtspējīgām iniciatīvām un risinājumiem, lai mazinātu vides ietekmi un veicinātu sabiedrības labklājību. Šajā kontekstā šāda pētījuma rezultāti un apkopojums ir ārkārtīgi aktuāls un nozīmīgs, sniedzot iespēju izprast un analizēt ilgtspējīgas uzņēmējdarbības galvenos aspektus un prakses.
Pētījuma mērķis: Balstoties uz zinātniskās literatūras analīzi par ilgtspējīgu uzņēmējdarbību un empīrisko pētījumu, izstrādāt ieteikumus Pica “LuLū” ilgtspējīgas uzņēmējdarbības iniciatīvu ieviešanai.
Pētījuma metodes: Monogrāfiskā metode tika izmantota, lai veiktu zinātniskās literatūras izpēti par ilgtspējīgu uzņēmējdarbību, t.sk galvenajiem principiem ilgtspējīgā uzņēmējdarbībā. Dokumentu analīzes metode tika izmantota, lai noteiktu galvenās normas un noteikumus, kas regulē ilgtspējīgu uzņēmējdarbību Eiropas Savienībā un Latvijā. Sekundāro datu analīze tika izmantota, lai izpildītu identificētu tendences un rādītājus, kas atspoguļo Pica "LuLū" darbību, lai veiktu uzņēmuma raksturojumu. Kvantitatīvā pētījuma metode tika izmantota, lai veiktu aptauju ar pārtikas aprites patērētājiem par Pica “LuLū” ilgtspējīgas uzņēmējdarbības iniciatīvām. Loģiski-konstruktīvā metode tika izmantota darba, lai izvirzītu secinājumus, kā arī priekšlikumus, balstoties uz teorētisko materiālu un empīrisko pētījumu.
Pētījuma rezultāts: Lai Pica “LuLū” sasniegtu savus ilgtspējas mērķus, ir jāveic padziļinātas apmācības Pica “LuLū” darbiniekiem par ilgtspējas procesiem t.sk. enerģijas taupīšana, atkritumu šķirošana, sagatavoto ēdienu atkārtota pārbaude, kas norisinās Pica “LuLū” uzņēmējdarbībā, jāizstrādā reklāmas plāns, kas parāda sabiedrībai, ka Pica “LuLū” piekopj ilgtspējas praksi ikdienā un iegūst sabiedrības uzticamību un jāpāriet uz zaļās enerģijas patēriņu piegādes transportam.
Balstoties uz pētījuma rezultātiem, tika izstrādāti 13 secinājumi un 7 priekšlikumi Pica “LuLū” ilgtspējas iniciatīvu izstrādei.Bachelor's Thesis: Pizza "LuLū" sustainable business initiative opportunities. Author: Gerda Anna Grūtupa, Supervisor: Santa Bormane Dr. Oec., Docent. 2024. Bachelor's Thesis consists of 57 pages (not including appendices). The bachelor's thesis consists of 3 main parts, conclusions, part of proposals and part of used information. The bachelor thesis contains 2 tables, 4 images, 2 appendices to 44 used literature and information sources.
Research relevance: More companies and organizations face the demand for sustainable initiatives and solutions to reduce environmental impact and promote public well-being. In this context, the results and summary of such a study are extremely relevant and significant, providing an opportunity to understand and analyze the main aspects and practices of sustainable business.
Research goal: Based on the analysis of scientific literature on sustainable business and empirical research, to develop recommendations for the implementation of sustainable business initiatives of Pizza "LuLū".
Research methods: The monographic method was used to research the scientific literature on sustainable business, including the main principles of sustainable business. The document analysis method was used to determine the main norms and rules governing sustainable business in the European Union and Latvia. Secondary data analysis will be used to perform identified trends and indicators that reflect the performance of Pizza "LuLū" to perform company characterization. A quantitative research method was used to survey food chain consumers about the sustainable business initiatives of Pizza "LuLū". The logical-constructive method was used in the work to put forward conclusions, as well as proposals, based on theoretical material and empirical research.
Research result: In order for Pizza "LuLū" to achieve its sustainability goals, it is necessary to conduct in-depth training for employees of Pizza "LuLū" on sustainability processes, incl. energy saving, waste sorting, re-inspection of prepared food, which will take place in Pizza "LuLū" business, and an advertising plan must be developed to show the public that Pizza "LuLū" practices sustainability practices on a daily basis and gain public trust.
Based on the results of the study, 13 conclusions and 7 proposals were developed for the development of sustainability initiatives of Pizza "LuLū"
Santa Clara Magazine, Volume 44 Number 3, Winter 2002
Get PDF10 - GLOBALIZATION EMPOWERS GOOD AND EVIL By Rob Elder. Thomas Friedman, Pulitzer Prizewinning author and international affairs columnist for The New York Times, discusses this complex issue during a visit to campus.
14 - ON THE COLLISION OF WORLDS By Fred White. Corny science fiction movies inspire an SCU English professor to ponder deeply cosmic questions.
18 - THE CAMPAIGN FOR SANTA CLARA By Elizabeth Kelley Gillogly \u2793. SCU launches the largest campaign in its history, with plans for endowed scholarships, a new library, a new building for the Leavey School of Business, and much more.https://scholarcommons.scu.edu/sc_mag/1104/thumbnail.jp
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