1,720,953 research outputs found
How do Brands compare from the perspectives of the CBBE model: A Comparative study of a Local and International Brand in Nigeria
Full text linkThe CBBE (Consumer Based Brand Equity) model has been invariably used to evaluate the performance of brands in different types of products such as tourism, etc. Not much has been done to compare how brands fare using the model as a theoretical framework. The aim of this paper is to examine the role that the CBBE model plays in comparing a specific local product with an international product in the Nigerian sugar sector.The study draws on primary data collected from two group interviews and a survey of 166 students of both Rufus Giwa Polytechnic and Federal University of Technology in Ondo State Nigeria and is part of a broader study (dissertation) conducted by the main author. University students were chosen for this study as this group are prime users of sweeteners and are at a stage where they are forming brand adoption decisions on their own.The study finds that distribution is a primary salience tool for both Saint Louis and Dangote. This is done by placing the brands in stores and markets the target customer will frequent. Relevance is maintained by the provision of need fulfilling products that equate price to perceived quality. Thus, due to the affordability of Dangote, it was more purchased by the research population. Nonetheless, there was a higher sense of emotional loyalty to Saint Louis.
The study recommends that product brands use distribution as promotion to their target customer, while ensuring that they anticipate customer needs and eliminate barriers to adoption. Need fulfilment may encourage frequency of purchase and use, but for better resonance, positive feelings need to be encouraged in brand messaging
An Analysis of Intercultural Students' Self-Determination in Graduate Online Programmes: Implications for Praxis
Full text linkIn this study, self-determination is considered to be the individual autonomy in the form of intrinsic motivation which propels the individual to work toward achieving a specific goal. The self-determination of online graduate students was studied in terms of the impact on autonomy, competence and relatedness to their persistence. Unique to this study was the assessment of the potential influence of socio-cultural factors with respect to self-determination. As most of the research regarding online university students’ persistence is generated from the US, Canada, UK and European countries assessing their own domestic populations, the global nature of this study provides a new perspective. Fifty-four online graduate students representing 26 countries (19 lesser developed economies and 7 developed economies) participated in the study. Collectivist versus individualistic cultures were equally represented. Self-determination Theory (SDT) was examined both in terms of the online classroom environment as well as overcoming life challenges for programme perseverance. A correlational matrix was used to test the null hypothesis formulated as ‘There is no statistical significance among the variables of autonomy, competence and relatedness with respect to a correlational matrix’. Results indicated that statistically significant correlations exist among the three variables, and thus the null hypothesis is rejected in these cases. With regards to the variables of autonomy and relatedness, a significant negative correlation exists. The findings indicate that the participants displayed strong internal locus of control, self-directed learning, competency and relatedness in attaining success within the online environment programmes. Thus, within the online environment, it is important for online lecturers to be aware of the different aspects of self-determination inherent in their students and how they can capitalize on them when posing critical thinking and problem-solving questions in the shared discussion forum. // Paper ID 1
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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