Journal of Research in Marketing (JORM - Techmind Research, Canada)
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The Determinants Factors of Mobile Payment Adoption in DKI Jakarta
Full text linkThe escalating growth in the usage of smartphone stimulates business people to innovate with technology, one of the ways is by developing a cashless payment system using cell phones or commonly referred to as mobile payment. Substantial amount of service providers in many countries, particularly Indonesia, has offered mobile payment with various benefits. Hence, this research comprised a study of user behavior towards the implementation of information technology by using a framework model which adopted by using the UTAUT (Unified Theory of Acceptance and Use of Technology) model. To collect the data, questionnaires were distributed through online channels with internet users as potential respondents. This research uses explanatory design with convenience sampling method. Firstly, data were obtained from 30 respondents through online channel and the pre-test result stated that the user interface of mobile payment has a significant effect on the use of MP. From the pre-test result mentioned, questionnaires were redistributed and collected. From this, a total of 220 questionnaires from respondents in DKI Jakarta has been obtained and the majority of respondents have acknowledged the presence of mobile payment. Data processing is conducted by using SmartPLS 3.0 software. This research verified that perceived risk and cost factors are the main disruptions that cause the low adoption rate on the usage of mobile payment in Indonesia, and that social influence has proven to be a highly crucial, driving factor for users in using mobile payment. Word of mouth communication, promotion by Brand Ambassadors and celebrities can be used as recommendations by service providers to formulate better strategies
The Relationship between Safety Management Systems, Safety Performance and Customer Satisfaction in the Australian Construction Industry: A Quantitative Research Proposal
Full text linkAlthough the number of work health and safety (WHS) research in construction has increased over the past 15 years, there is still limited research in the area of safety management system (SMS) and its impact on organizational outcomes such as customer satisfaction. The main objective of this research proposal is to provide the foundation for a potential future study that explores the relationship between safety management system, safety performance and customer satisfaction from the prospective of 383 site supervisors in Australian construction business using a multiple regression quantitative approach. A positive relationship between SMS, safety performance and customer satisfaction will support the business case for developing and implementing SMS in construction business and motivate management to invest in WHS
Modeling Elasticity: A Brief Survey of Price Elasticity of Demand Estimation Methods
Full text linkFor marketers and sales professionals, estimating price elasticities of their products is crucial for understanding sales and setting pricing strategies. Yet, given the variety of possible econometric models, the central question that arises as which one of them would be the most appropriate for elasticity measurement. This paper conducts a comprehensive empirical study of 104 weeks of sales (January 2016 to December 2017) for 340 Hair Care products sold in 11 retailers. Our first findings show that considering breakpoints and outliers ahead of using any econometric model significantly improves the output from the classical and most widely used models such as Ordinary Least Squares (OLS) and Quantile Regressions (QR). Moreover, we present two other innovative models, Quantile on Quantile Regression (QQR) and Gravity Center Regression (GCR) which could further eliminate the measurement bias given limited or even aggregated data and, assist with the marketing decision making processes
Consumer Preference on Paid Game Microtransaction
Full text linkOnline gaming has become prevalent with the rise of the internet availability, where the gaming industry is experiencing a shift in business model in the last decade. The new model of microtransaction is to make players pay for extra content and advantages to compete against other players. In this paper, we aim at finding out what the consumer preference on microtransaction in paid game. Mode, Price, Genre, Microtransaction, and Payment Method are the preferences used as benchmark for this research that influences decision making for players. To better understand the characters of the players, cluster analysis is used to group players who have similar preferences with their respective preferences
Organizational Performance Measurement Based on Competitive Intelligence and Strategic Flexibility in the Food Industry
Full text linkCompetitive intelligence requires the appropriate conditions to achieve sustainable competitive advantage and improve organizational performance. Strategic flexibility is one of the effective factors. Since organizational performance can be a factor in recognizing the ascension or decline of organizations in the competition, organizations need to new strategies to have a good performance alongside challenges with the optimal use of opportunities. The purpose of this study is to identify the effect of competitive intelligence on organizational performance with the attention to the role of strategic flexibility mediator
A Breakthrough In Preventing Circulation of Counterfeit Goods: Adopting Technoreligy in e-Commerce
Full text linkThis study aims to examine the role of religion and technoreligy in campaigning the prevention of the sale of counterfeit goods via online. Technoreligy design paradigm in marketing empirically contribute to the restoration of the environment of e-commerce in preventing the circulation of counterfeit goods. Web design combined with religious propaganda and ethics that representing the concept of global e-commerce design is increasingly widespread. By using attention restoration theory, this research connects technoreligy design with the crime of buying counterfeit goods; that is, making consumers aware of avoiding buying counterfeit goods. A series of experiments show the consistency of technoreligy design by exploring consumer responses to religious elements depending on the purpose of their shopping trip (browsing vs. deliberate order) and whether they pay full price or discount.
Keywords: Technoreligy, Attention restoration theory, counterfeit, environmental e-Commerce
Perceived Value, Personality and Behavioural Intention of Electronic Brand Customers In Nairobi County, Kenya
No full textElectronic retail firms experience high customer turnover, frequent customer switching and complaint behavior which can be attributed to their focus on immediate brand sales with minimal focus on customers’ individual personalities and value perception. The study examined the moderating effect of personality on the relationship between perceived value and behavioural intention of electronic brand customers. The specific objectives of the study were to establish the: effect of customer, logistic and relationship values on behavioral intention and the effect of customer personality on the relationship between customers perceive logistic and relationship value and behavioral intention of electronic brand customers. The study was guided by: theory of reasoned action, personality theory and customer value models. The study adopted explanatory research design while the target population was 32,567 customers from which a sample of 400 respondents was obtained using multi-stage sampling procedure. Data was collected using questionnaires and analyzed using hierarchical regression. The results revealed that customer perceived relationship value (β =.246; p<.000) has significant influence on behavioural intention of electronic brand customers, while perceived logistic value (β =.049; p>000) does not. The findings also confirmed that customer personality has significant negative (β =-.053; p<.000) and positive (β =.046; p<.000) effect on the relationship between logistic and relationship values and behavioural intention of electronic brand customers. Therefore, relationship value significantly influence the behavioural intention of electronic brand customer, while perceived logistic value does not. In addition, personality partially moderates the relationship between perceived brand, logistic and relationship values and behavioural
How E-Security and E-Trust impact on E-Service quality in Online Shopping : A case of eBay United Kingdom
Full text linkThis research sought to explore the extent e-security and e-trust impact service quality on online buying among customers using a case of eBay e-retailing platform. This was necessitated by the worrying increase in online fraud coupled with personal data getting into wrong hands. Such developments have created anxiety among online shoppers negating the gains that could be made in adopting online facilities as marketing tool. The research was based on interpretive stance of the philosophical knowledge of inquiry adopting subjective approaches to gather data through group discussion and in-depth interview where a total sample of four(4) for the in-depth interview and six(6) for the focus group discussions. The frame was people between the age group of 20-35 living within Cardiff and have made purchases from eBay within a two month period. . This research found insights which were far reaching, confirming that of e-service quality is dependent on e-security and e-trust, without which satisfaction will be void. The research also identified other e-service quality pre-requisite variables including; item origination, delivery of item, reviews on product and seller, return policy, item description, types of e-security and e-trust
Empirical conceptualization of Customer loyalty on relationship marketing and sustained competitive advantage
Full text linkThe relational approach to marketing sets customer loyalty as a strategic tool given that many firms have come to realize the economic importance of a loyal customer base. Most often than not financial institutions tend to depend on tangible resources to gain competitive advantage while placing less emphasis on intangible resources such as customer loyalty. Thus, the main motivation for conducting this research is to ascertain the mediating effect of customer loyalty on relationship marketing strategies and sustained competitive advantage. A questionnaire was extracted from relevant existing literature. It was administered on 300 bank relationship officers in Ghana with the underlying reason that they have what it takes to establish linkages among the various constructs. Hierarchical regression analysis was used to assess the impact of customer loyalty on relationship marketing strategies and sustained competitive advantage. The study revealed that, there is a positive relationship between research marketing strategies and sustained competitive advantage ( = .198, p< 0.131). But this impact is not significant as the significant level is 0.131, which is way above the standard significant value of 0.05. Thus, holding all other variables constant, relationship market strategies will have an impact of 19.8% on sustained competitive advantage though the impact is not significant (i.e. 0.131). The situation seems different when customer loyalty was introduced as a mediating factor. Findings show that, holding all other variables constant, customer loyalty accounts for 40.9 % change in sustained competitive advantage. In quintessence, this result proves that a unit change in customer level will induce 40.9% change in the sustenance of the banks’ competitive advantage. In other words when customer loyalty is increased by 1%, suggests that sustained competitive advantage will be increased by 40.9%. The significance level of this outcome in reference to the study results was 0.000, which is less than the typical value of 0.01 indicating that the variance between the two variables in question was perfectly significant. The study recommends to banks wishing to attain sustained competitive advantage to first focus their relationship marketing strategies on achieving customer loyalty by effectively communicating customers’ needs, exhibit high degree of professionalism in the discharge of their banking duties and be prompt in handling customers grievances
The Determinant Factors of the Intention to spend more time binge-watching for Netflix Subscriber in Jakarta
Full text linkIn the advancement of technology and entertainment industry, Video-on-Demand (VOD) allows viewers to watch anything, anytime, anywhere. These platforms stimulate the intention to Binge-Watch. By analyzing the pattern of binge-watching and the effect it brings to Netflix, this study aims to figure out if it has an effect on consumer loyalty. The purpose of the study is to explore the pre-binge intentions and outcomes that influence Jakarta millennials to spend more time binge-watching especially for Netflix subscriber. This study used a quantitative research method with online questionnaire. There are 3 criteria the respondents have to meet: 1) Millennials, 2) Live in Jakarta, 3) Active Netflix subscribers. The research method is convenience sampling by using online form, with 32 Questions and five-point Likert scale. For the data analysis, SPSS was used to test the reliability and validity of the data. The key findings are: (a) Majority of millennials that live in Jakarta are active Millennials subscribers, (b) The three factors that motivate millennials to binge-watch are; Escape, Social engagement, and Attractive price. The findings are quite different from the original study because Indonesian people tend to be more price sensitive. The limitations of current study suggestions for future researches are listed.