1,720,970 research outputs found
Impact of ICTs on event management and marketing Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ [edited by] Kemal Birdir, Sevda Birdir, Ali Dalgic, Derya Toksoz.
No full textIncludes bibliographical references and index."This book explores the impact of new information and communications technologies on event management and marketing"--Marketing events in a digital era, opportunities and challenges / Gökhan Akel -- The role of ICTs for effective marketing activities in event tourism / Mozlem Sen -- Information and communication technology for even management / Fatma Doganay Ergen -- The impact of ICT on strategic event management / Gaye Onan -- Virtual reality for better event planning and management / Alana Thomson, Ingrid Proud, Andrew Goldston, Rebecca Dodds-Gorman -- Black Friday as a shopping even t: motivational tendency of Y Generation consumers in digital environment / Dilaysu Cinar -- Website usage in event marketing / Gonca Davras -- New trends in event marketing / Remziye Ekici, Derya Toksoz -- Marketing innovationsin industry 4.0 and their impacts on events Mmrketing / Misra Çakaloglu -- Importance of ICT in human resources management and evaluation in terms of events / Pinar Uçar.1 online resource (xx, 357 pages)
Determination of food neophobia levels of International Mersin Citrus Festival participants
No full textMersin Citrus Festival is considered the biggest festival of the province and is an international event held in Mersin every year. The festival aims to introduce citrus fruits, the most important agricultural product grown in Mersin. This study was carried out in order to determine the neophobia levels of attendees’ and to measure their attitudes towards new foods at the 7th International Mersin Citrus Festival. Answers to four research questions were sought in the study. The data were obtained through a survey on 1-3 November 2019, using the convenience sampling method. The obtained 152 usable questionnaires were subjected to statistical evaluations and analyzed. It has been determined that the neophobia level of the participants of Mersin Citrus Festival is “neutral”. In the study, it was determined that the most common expression of participants in Mersin Citrus Festival regarding their attitudes towards food was “I like to try the newly opened ethnic restaurants”. This study is limited to the determination of the neophobia levels of participants and their attitudes towards the different foods of Mersin Citrus Festival. When the literature is examined, the fact that there is no study on this subject for festival participants shows the originality of the study
Akıllı Destinasyon Markalaması Kentin Turizmle Sürdürülebilir Kalkınmasına 360° Bakış Mersin Örneği
No full textInterest of LocalPeople in Gastronomy Tourism and Their Food Neophobia: Cases of Hatay and Gaziantep
No full textThe cuisine culture is a vital element of food-beverage experience in gastronomy tourism. In this sense, foods and beverages have constituted a major partof the culture in which they belong to and become a tool in acquiring knowledge and experience about the cuisine culture of a given location. The purpose of this study is to determine the interest of the local people in Hatay and Gaziantep, which safeguard their diverse cuisine culture in traditional ways and maintain their authenticity as UNESCO's Cities of Gastronomy, in gastronomy tourism and the extent of their food neophobia. As a part of this study, the questionnaires were applied by the researchers in Gaziantep and Hatay in 2019. Total of 565 questionnaires were evaluated. The data analysis was performed based on descriptive statistics such as arithmetic mean and standard deviation, as well as factor analysis, t-test and one-way analysis of variance.The results revealed that the people in both cities are highly interested in gastronomy tourism. It was found out that the food neophobia is highly neutral for the people of both Gaziantep (56.9%) and Hatay (63.0%). It was also revealed that some respondents (Gaziantep 36.4%, Hatay 32.7%) had food neophobia to a certain extent. On the other hand, the food neophobia turned out to be more common among male respondents than female respondents. In another finding, although the food neophobia level of the participants with high education level in Hatay was low, it was found that the food neophobia levels of the participants with high education level in Gaziantep were high. The results of the the respondents from Hatay corroborate the results of past studies. However, the results of the respondents from Gaziantep suggest the contrary compared to the past studies, and indicate that the less educated respondents are, the less food neophobia they tend to have. This shows that the effect of educational background on food neophobia has yet to be evident
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Yerel Halkın Kahramanmaraş Şehir Marka İmajı Algıları
No full textŞehir marka imajı konusu yıllardır araştırılan konulardan biridir. Çalışmada Kahramanmaraş’ın şehir markası imajınınölçülmesi amaçlanmıştır. Bu amaçla, literatür taranarak geliştirilen anket, kolayda örnekleme yöntemi ile 1 Mayıs-10Temmuz 2019 tarihleri arasında Kahramanmaraş’ta yaşayan yerel halka yüz yüze uygulanmıştır. Yerel halkınKahramanmaraş şehir marka imajına yönelik en önemli algı unsurunun “havaalanı ve terminalden şehir merkezineulaşım kolaydır” olduğu belirlenmiştir. Yapılan faktör analizi beş faktör üretmiş ve faktörlerin toplam açıklananvaryansın %61’ini açıkladığı görülmüştür. Çalışmada, yerel halkın Kahramanmaraş’ın şehir marka imajını “yüksek”düzeyde algıladıkları, halkın Kahramanmaraş’ı “dondurma”, “tarhana” ve “salça” kelimeleri ile özdeşleştirdiği veKahramanmaraş’ta geliştirilmesi gereken üç turizm türünün “kültür”, “yayla” ve kış” turizmi olduğu tespit edilmiştir.Yapılan t-testi ve varyans analizlerine göre, Kahramanmaraş şehir marka imajına yönelik elde edilen faktörlerincinsiyete, mesleğe ve gelire göre anlamlı bir farklılık bulunmamıştır.</p
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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