1,720,971 research outputs found
Teaching loss of brand control to engineering entrepreneurship students through analogical mapping
No full textThe Illusion of Brand Control: An Integrative Review
No full textIn today’s hyperconnected environments, stakeholders have gained
great power in shaping brands. In light of the stakeholder-empowered contexts,
managers seem to have to accept ceding control over the brand to stakeholders. The
proposed integrative review is aimed to provide a conceptualization of the illusion
of brand control, which can be defined as a misconception that managers are the
only “master of the game” in brand management. The proposed conceptualization
can hopefully be a starting point to guide further research on branding, towards
formalizing branding strategies that can be implemented by brand managers in
response to gradual stakeholder takeover of the brand. In this regard, the paper
will provide managerial implications and suggestions for future research
From brand control to brand co-creation: An integrated framework of brand paradigms and emerging brand perspectives
No full textBranding is constantly and rapidly changing. Digital transformation and the pervasiveness of social media platforms are forcing companies to move away from the traditional command-and-control approach to branding, towards a co-creation approach involving multiple stakeholders. The proposed integrative literature review provides a holistic understanding of the evolutionary trajectories in branding research, by identifying a paradigm shift from brand control to brand co-creation, and emerging perspectives in the field. Brand co-creation perspectives reveal different boundaries and degrees of openness, as well as novel roles for managers, who are encouraged to embrace an open and participatory leadership style and foster a supportive and conscientious corporate culture. An integrated conceptual framework and future research avenues are offered, outlining the directions in which branding is moving, offering scholars and practitioners insights into both collaborative and non-collaborative instances of brand co-creation
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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