414 research outputs found

    Why the way we consider the body matters – Reflections on four bioethical perspectives on the human body

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    Abstract Background Within the context of applied bioethical reasoning, various conceptions of the human body are focused upon by the author in relation to normative notions of autonomy. Results The author begins by descriptively exploring some main positions in bioethics from which the "body" is conceptualized. Such positions conflict: the body is that which is constitutive of the individual's experience and perception, or it is conceived of materially or mechanistically; or as a constructed locus, always historically and culturally transformed. The author goes on to suggest a methodological approach that dialectically considers embodiment from four different perspectives: as bodily self-determination, as respect for the bodily unavailability of the other, as care for bodily individuality; and lastly, as acknowledgement of bodily-constituted communities. These four perspectives encompass autonomy in two of its main interpretations: as the capability of a person to act independent of external forces, and as the moral ideal of pursuing individual wishes by means of role distance, self-limitation and universalization. Various bioethical cases are utilized to show how the four perspectives on the body can complement one another. Conclusion The way we consider the body matters. The author's dialectical method allows a premise-critical identification and exploration of bioethical problems concerning the body. The method is potentially applicable to other bioethical problems.</p

    Silke Forlag : Building Brand Equtiy for a Publisher

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    The purpose of this master thesis is to contribute to the knowledge about increasing the brand equity for a publisher. More specifically the thesis emphases on the communication the publisher sends out to consumers, in order to get the consumer to be aware of the publisher when buying books. Making the consumer notice the publisher and their values and not only the author or the book itself. Silke Forlag has been chosen as the publisher to be analyzed for this case. The theoretical framework for this study mainly focus on brands, brand equity and brand knowledge. The first part defines and elaborates about brands, brand equity and brand knowledge. The elements of brand awareness and brand image are also explained. The second part focuses on how to manage and build brand equity through different strategies and Keller´s (2008) guidelines for manage consumer based brand equity and his pyramid is applied. In order to map out todays situation, a qualitative research has been executed, where both Silke Forlag and the end consumers have been interviewed. The collected data have then been analyzed and systemized and viewed in the light of the theory. The focus has been on what associations the consumers have towards the publisher. From the findings in this thesis, Silke Forlag have done many things right in terms of associations and having a unique focus, but the focus have not been strong enough on the end users. It seems that consumer do not consider what publisher is behind the book. It is more important for the consumers who have written the book and how it looks. The research shows that Silke Forlag needs to be more active in marketing themselves as a brand, in order to create resonance towards the consumers

    Adult and Continuing Education in France

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    "The English language volume offers a current stock-take of central areas in adult and vocational further education in France. The author Silke Schreiber-Barsch bases her work on various types of data and information. Beginning with historical developments, Schreiber-Barsch covers the topics of political, financial and institutional framework conditions, as well as offer, participation and teaching personnel. In closing, she outlines the current research status in terms of adult education and its role in the third level education system. The regional portrait offers well founded starting point and good orientation for getting to know the French system for adult and vocational further education.

    Adult and continuing education in France

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    Der englischsprachige Text liefert eine aktuelle Bestandsaufnahme zu den zentralen Bereichen der Erwachsenen- und Weiterbildung in Frankreich. Die Autorin Silke Schreiber-Barsch stützt sich auf vielfältige Daten und Informationen. Beginnend mit der historischen Entwicklung spannt Schreiber-Barsch den Bogen über die politischen, finanziellen und institutionellen Rahmenbedingungen bis zu Angebot, Teilnahme und Lehrpersonal. Abschließend umreißt sie den Forschungsstand zur Erwachsenenbildung und deren Rolle im Hochschulsystem. Das Länderporträt bietet fundiertes Einstiegswissen und eine gute Orientierung über das System der Erwachsenen- bzw. Weiterbildung in Frankreich.The English language volume offers a current stock-take of central areas in adult and vocational further education in France. The author Silke Schreiber-Barsch bases her work on various types of data and information. Beginning with historical developments, Schreiber-Barsch covers the topics of political, financial and institutional framework conditions, as well as offer, participation and teaching personnel. In closing, she outlines the current research status in terms of adult education and its role in the third level education system. The regional portrait offers well founded starting point and good orientation for getting to know the French system for adult and vocational further education

    Music made visible in time and space : concepts of simultaneity in tone-eurythmy choreography

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    Includes bibliographical references (leaves 105-113).Eurythmy is an art of movement that expresses music and speech. This dissertation explores eurythmy's musical field, called tone-eurythmy, in its multifaceted appearances, background and within its philosophical context. Tone-eurythmy, carried out by performers moving in space and time, makes music visible. It transforms music into a new movement-art form, that of audible-visible music, by expressing musical components as well as the artistic intentions within a composition and those held by the performing artists. The dissertation examines how musical concepts are seen by eurythmists to integrate ideas of wholeness and to understand music as both audible and inaudible. It draws on studies and findings from music psychology to show distinct effects of musical elements on the human being, and to indicate the similarities between those and the qualitative expressions of music through tone-eurythmy
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