1,720,967 research outputs found
Consumer reactions to a product-harm crisis: the rile of perceived country of origin’s competence and warmth
No full textBrand crisis e consumer-brand relationship: percezione di responsabilità e reazioni del consumatore
No full textLe crisi di prodotto rappresentano eventi critici 'extra-ordinari', che si verificano quando un prodotto di marca, o i processi produttivi che generano il prodotto di marca, sono tali da rappresentare un rischio grave per (e causare un danno grave a) consumatori, lavoratori e ambiente.
Il processo di valutazione dei consumatori circa la responsabilità e colpevolezza dell'impresa per l'evento dannoso (processo di attribuzione di colpa) ‒ articolabile nelle tre dimensioni locus, stabilità e controllabilità ‒, costituisce un elemento chiave per comprendere gli effetti delle crisi sulle risposte del mercato. Esso, infatti, è in grado di influenzare gli atteggiamenti e gli outcome comportamentali dei consumatori nei confronti del prodotto di marca coinvolto nella crisi.
Oltre a ciò, le differenze negli atteggiamenti e negli outcome comportamentali dei consumatori sono ascrivibili a variabili 'moderatrici' capaci di influenzare il processo di attribuzione di colpa. Tra queste, la presente ricerca analizza il ruolo svolto dalla relazione tra il consumatore e il prodotto di marca (consumer-brand relationship − CBR), in quanto, in presenza di buone relazioni con la marca, i consumatori risultano più benevoli, più disposti a perdonare e quasi 'immuni' da valutazioni negative nei confronti della marca.
Prendendo come caso di riferimento lo scandalo 'Detox', che ha coinvolto alcune note marche del settore dell'abbigliamento (ad esempio, Diesel), la presente ricerca presenta un'indagine empirica che ha coinvolto un campione di 104 giovani adulti, caratterizzati da una diversa intensità di relazione con la marca (CBR debole vs. CBR forte). Al fine di verificare le ipotesi di ricerca, i dati raccolti sono stati analizzati utilizzando l’approccio PROCESS (Hayes, 2013), applicando l’analisi di mediazione multipla tramite la procedura di bootstrapping.
I risultati rivelano che differenti intensità della relazione tra il consumatore e il prodotto di marca comportano attribuzioni di colpa differenti da parte dei consumatori circa l'evento critico. La CBR esercita un effetto significativo sulle tre dimensioni del processo di attribuzione di colpa (locus, stabilità e controllabilità) le quali, a loro volta, influenzano gli outcome comportamentali dei consumatori. In presenza di una CBR forte, per l'effetto mediatore di una minore attribuzione di colpa in capo all’impresa, l'atteggiamento e gli outcome comportamentali da parte dei consumatori nei confronti del prodotto di marca risultano migliori
Evaluating a social marketing campaign on healthy nutrition and lifestyle among primary-school children: A mixed-method research design,
No full textItaly has one of the highest levels of childhood overweight and obesity in Europe. Therefore, preventing children from becoming overweight is a major public health challenge. Here, we used a mixed-method research approach – including a quasi-experimental design and three surveys – to create a formative evaluation of a social marketing campaign on healthy nutrition and lifestyle in Italian primary school children. The social marketing campaign was organized around the 4 Ps of the marketing mix (product: the educational activities; place: the involved schools and supermarkets; promotion: the in-person and technology-based communication; and price: hours spent by the targeted children in fulfilling the educational activities). The campaign involved primary-school children across four Italian cities. The findings suggest that social marketing education campaigns can be effective tools to improve children’s knowledge about healthy food and lifestyle, reduce their sedentary behavior, and increase their consumption of healthy food. Also, increasing children’s acceptance of healthful nourishment is a valuable tool to improve the dietary habits of the entire family. With relation to the educational program assessment method, this study can inform societal interventions especially those involving children through the integration of different qualitative and quantitative research methods, which collect data from different subjects and perspectives
Antecendents of brand love in online network-based communities. A social identity perspective
No full textPurpose – This paper aims to analyse the antecedents of brand love in online network-based communities and to develop an integrative conceptual model in which social-interactive engagement influences brand love via the mediating effects of social identity.
Design/methodology/approach – A survey was conducted on the Facebook fan pages of 20 leading international brands. A total of 387 responses were collected from consumers living primarily in Europe and the USA. Structural equation modelling was performed to test the hypothesised linkages.
Findings – The results confirmed that the positive influence of social-interactive engagement on brand love is mediated by the psychological effects related to how members perceive their self-concept based on belonging to the social group of the brand fan page.
Research limitations/implications – This study considered Facebook, the favourite social network used by customers to connect with brands.
Future research is invited to consider other social media to increase the external validity of the model.
Practical implications – To strengthen the emotional bond with a brand in online network-based communities, managers should stimulate consumers’ social identity by leveraging on the experiences which influence social-interactive engagement.
Originality/value – This study is the first to investigate the effects of social-interactive engagement on social identity to enhance the understanding of brand love’s antecedents in specific online social environments
Eating our eco-anxieties away: How climate change threat and collective impotence fuel the consumption of vice food,
No full textClimate change is a topic that requires an emotional response from individuals. However, it is
important to be cautious about which eco-emotions are being elicited, as some emotions can have
detrimental effects on consumers’ health through increased unhealthy eating behaviors. In this
study, we adopt appraisal theory of emotion as a theoretical perspective and investigate consumers’
appraisals of climate change, the discrete emotions that appraisals of climate change elicit, and the
downstream effects of these emotions on vice food consumption. Using a mixed-method approach,
combining semi-structured interviews (N=40) with four experiments (N=1,038), we find that when
consumers perceive that climate change is a severe threat to human security and they are impotent
to tackle it, they experience strong eco-emotions of anxiety and fear (Studies 1-3). Anxiety, not
fear, is a harmful eco-emotion, as it fuels increased consumption of vice food (Study 4), especially
among consumers with impaired self-control (Study 5)
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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