1,721,272 research outputs found
Marketing Communications Plan for a Fintech company. Case: Rundit Oy
Full text linkThe objective of this thesis was to analyze the operations and strategies of fundraising in the financial aspect. How companies communicate with their investors, how a Fintech company can help and enhance the connection between them.From there, the thesis will propose the marketing communications strategy that might im-prove the number of userbase, attract more companies and investors to join the platform, and further increase customer awareness. The conclusion includes the analysis of the com-pany’s current situation, the company's strengths, and its core values, identify the goal, vision, and strategic plan. More precisely, the author sought for the correct core values of the company to improve the effectiveness of online marketing communications.The thesis is commissioned by Rundit Oy, a Finnish Fintech startup. They provide a platform that can improve communication between investors and companies. Their aim is to create a platform where the investors can have a better overview and situation of the companies that they have invested in by standardizing the process of the financial report, metrics, charts, and forecasts, etc. Furthermore, they also help the company to promote themselves, to be able to open the fundraising, to connect them with potential investors, and provide them a professional tool for investor reporting.The author uses the qualitative research method that focuses on Participator observation method and conducts a series of Semi-structured interviews to gather data. The interview involved the CEO, Product owner, and lead designer of Rundit. After gathering the necessary data, the author will draw the Business Model Canvas to identify the current value of the company, then use different analyses such as SWOT and PESTEL to support making the mar-keting communications plan
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
The Influence of ChatGPT: A Comprehensive Analysis of Its Impact on Communication and Decision-Making
No full textAbstract: This research comprehensively analyzes the influence of ChatGPT, an advanced language model, on communication and decision-making processes. Leveraging the GPT-3.5 architecture, ChatGPT has revolutionized human-computer interaction through its ability to generate coherent and contextually relevant responses. It has found applications in diverse domains, including customer service, language translation, language learning, and accessibility. Studies have demonstrated its effectiveness in enhancing communication quality and supporting decision-making in education, healthcare, finance, and customer service. However, ethical considerations such as biases, misinformation, transparency, accountability, and user consent must be addressed. The article discusses the limitations and challenges associated with ChatGPT, including system biases, context misunderstanding, and the potential for malicious use. Ongoing research and development efforts are necessary to overcome these challenges. Responsible innovation and ethical governance are emphasized to maximize the benefits of ChatGPT while mitigating risks and promoting societal well-being. The findings of this analysis contribute to the existing body of knowledge in the field of natural language processing and provide valuable insights for practitioners, policymakers, and researchers working with ChatGPT.
Keywords: ChatGPT, language model, communication, decision-making processes, human-computer interaction.
Title: The Influence of ChatGPT: A Comprehensive Analysis of Its Impact on Communication and Decision-Making
Author: Xuan Hau Nguyen, Cong Bang Nguyen, Chi Sy Nguyen
International Journal of Recent Research in Mathematics Computer Science and Information Technology
ISSN 2350-1022
Vol. 10, Issue 1, April 2023 - September 2023
Page No: 29-34
Paper Publications
Website: www.paperpublications.org
Published Date: 23-June-2023
DOI: https://doi.org/10.5281/zenodo.8073756
Paper Download Link (Source)
https://www.paperpublications.org/upload/book/The%20Influence%20of%20Chatgpt-23062023-1.pdfInternational Journal of Recent Research in Mathematics Computer Science and Information Technology, ISSN 2350-1022, Paper Publications, Website: www.paperpublications.or
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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