1,721,118 research outputs found
Project TeleTeaching Mannheim-Heidelberg
No full textThe technology needed for teleteaching is widely available today. Interest focuses on the use of multimedia technology and high-speed networks to disseminate course content and work and deepen understanding on the part of the students. The Universities of Mannheim and Heidelberg are engaged in a joint pilot project to develop and test new technologies for teleteaching in a digital network. High-capacity multimedia workstations and PSs are linked via ATM to enable access over the network to lectures, exercises and stored teaching materials. The departments of education and psychology of the two universities are scientifically advising and evaluating the project
Interkulturelles Marketing : Wirkungszusammenhänge zwischen Kultur, Konsumverhalten und Marketing
No full textAssessing Measurement Equivalence in Cross-National Consumer Behavior Research: Principles, Relevance and Application Issues
No full textAssessing Measurement Equivalence in Cross-National Consumer Behavior Research: Principles, Relevance and Application Issues
No full textAssessing measurement equivalence in cross-national consumer behavior research: principles, relevance and application issues
No full textNo abstract available
Standortmarketing
No full textWann ist ein Standort für Unternehmen attraktiv? Niedrige Steuern, kluge Köpfe, gute Infrastruktur und sozialer Frieden sind wichtige Standortfaktoren. Das Lehrbuch geht auf den zunehmend international geführten Standortwettbewerb ein. Es analysiert die Parameter einer Standortentscheidung und stellt ein Marketing- und Managementkonzept für Regionen vor
Dienstleistungsorientierung in der universitären Ausbildung : mehr Qualität im betriebswirtschaftlichen Studium ; Festschrift für Prof. Dr. Ursula Hansen zum 60. Geburtstag
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Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Das Image von Potsdam aus der Sicht lokaler Unternehmer
No full textAvailable from Bibliothek des Instituts fuer Weltwirtschaft, ZBW, Duesternbrook Weg 120, D-24105 Kiel C 189689 / FIZ - Fachinformationszzentrum Karlsruhe / TIB - Technische InformationsbibliothekSIGLEDEGerman
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