1,720,956 research outputs found
STUDI PERILAKU TERHADAP KONSUMEN MUSLIM DI SEMARANG : RELIGIOUS MOTIVE DAN ECONOMIC MOTIVE DALAM PROSES PENGAMBILAN KEPUTUSAN PEMBELIAN KONSUMEN
No full textABSTRAK
This study aims to determine the effect of Religious and economic motive of Customer Decision making process on Wardah halal cosmetic products in Semarang. The sample used in this study is the students in Semarang who used Wardah halal cosmetic products. This research method used questionnaire as research instrument. Non-probability sampling technique is used as a sampling technique. This research data has been collected 100 questionnaires from students in Semarang who used Wardah halal cosmetic products in Semarang. SEM PLS analysys software is used to determine the effect of the variables involved. These results indicate that the Religious motive and Economic motive has significant relationship with Customer Decision making process on Wardah halal cosmetic products in Semarang.
Keywords: Religious motive; economic motive; Customer Decision making process
Analisis Penentu Strategi Positioning dalam Meningkatkan Pangsa Pasar Telekomunikasi
Get PDFPersaingan bisnis telekomunikasi di Indonesia semakin ketat. Apabila perusahaan tidak mempunyai strategi pemasaran yang tepat akan kalah dengan pesaing. Salah satunya adalah Strategi Positioning bagaimana menempatkan produk dalam pikiran pelanggan, sehingga dianggap beda dengan produk pesaing. Untuk merancang Strategi Positioning ini perlu diketahui faktor apa saja yang paling berpengaruh dilihat dari persepsi konsumen. Apabila faktor-faktor ini sudah diketahui baru dirancang Strategi Positioning, sehinggan Pansa Pasar dapat dipertahankan dan ditingkatkan. Sebagai studi kasus penulis mengambil wilayah penelitian di PT Telkom Kawasan Timur Indonesia, Divisi Regional VII (DIVRE VII). Penelitian ini memadukan teori Bauran Pemasaran 7P dengan Positioning Pemasaran dengan menggunakan SEM (Sequantial Equational Model). Kemudian didapat hasilnya bahwa 7 faktor dalam Bauran Pemasaran semua mempengaruhi terhadap Startegi Positioning dan Strategi Positioning akan mempengaruh Pangsa Pasar. Semua faktor dalam Bauran Pemasaran baik Strategi harga, distribusi, promosi, layanan pelanggan, proses dan petugas akan mempengaruh Strategi Produk dengan ditunjukkan dengan angka 0,65-1,0. Terutama adalah Distribusi. Strategi Positioning harus diperbaiki supaya bisa mempertahankan dan menaikkan Pangsa Pasar.Kata Kunci: Pemasaran, Telkom, Telekomunikasi AbstractCompetition in the telecommunications business in Indonesia is getting tighter. If the company does not have the right marketing strategy, it will be unable with competitors. One of them is the Positioning Strategy, how to place the product in the mind of the customer, so that it is considered different from competitors' products. To design this Positioning Strategy, it is necessary to know what factors are most influencing in terms of consumer perceptions. If these factors are known, then a Positioning Strategy is designed so that the Market Competition can be maintained and improved. As a case study the authors took the research area at PT Telkom Timur Indonesia, Regional Division VII (DIVRE VII). This study combines the 7P Marketing Mix theory with Marketing Positioning using SEM (Sequantial Equational Model). Then the result shows that the 7 factors in the Marketing Mix all affect the Positioning Strategy and the Positioning Strategy will be affects Market Share. All factors in the Marketing Mix, including pricing, distribution, promotion, customer service, process and staff strategies, will influence the Product Strategy as indicated by the numbers 0.65-1.0. Primarily is Distribution. Positioning strategy must be improved in order to maintain and increase Market Share.Key Words: Marketing, Telecommunication, Telko
Analisis Chanel, Margin Patern terhadap Upaya Efisiensi Pemasaran (Studi pada PT Surya Mitra Utama Partnership)
No full textAnalisis Chanel, Margin Patern terhadap Upaya Efisiensi Pemasaran (Studi pada PT Surya Mitra Utama Partnership
analisis customer relationship management, dinamika lingkungan, dan kepercaaan pelanggan terhadap kinerja pemasaran dengan keunggulan bersaing sebagai variabel intermediating (studi padaPT Tiga Baksa Satria)
No full textanalisis customer relationship management, dinamika lingkungan, dan kepercaaan pelanggan terhadap kinerja pemasaran dengan keunggulan bersaing sebagai variabel intermediating (studi padaPT Tiga Baksa Satria
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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