14 research outputs found
Analisis Pengaruh Rasio Keuangan Terhadap Pertumbuhan Laba Pada Unit Simpan Pinjam Swamitra Koppas Siteba Padang Periode 2013-2017
No full textThis study aims to determine whether financial ratios influence both partially and concurrently on profit growth in the Unit Simpan Pinjam Swamitra KOPPAS Siteba. The financial ratio used in this study is the cash ratio, primary ratio, gross profit margin. The analysis technique used in this study is multiple linear regression analysis. The conclusion is that the results of the study show that partially the cash ratio, primary ratio, gross profit margin does not have a significant effect on earnings growth with a significance value of each financial ratio, namely cash ratio of 0.121, primary ratio of 0.415 and gross profit margin of 0.092. Simultaneously or simultaneously, the cash ratio, primary ratio, gross profit margin also has no significant effect on earnings growth with a significance value of 0.221
Pengaruh Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Pada Toko Sayur Keren
No full textPenelitian ini bertujuan untuk menganalisis pengaruh citra merek dan kualitas produk terhadap keputusan pembelian di Toko Sayur Keren, yang merupakan bisnis baru di Kota Padang. Citra merek merupakan faktor penting dalam menarik perhatian konsumen, sedangkan kualitas produk menentukan kepuasan pelanggan. Dengan meningkatnya persaingan di sektor bisnis makanan, memahami faktor-faktor yang memengaruhi keputusan pembelian menjadi sangat krusial bagi keberlangsungan usaha. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan survei. Sampel dalam penelitian ini berjumlah 96 responden yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linear berganda. Uji validitas, reliabilitas, normalitas, multikolinearitas, dan heteroskedastisitas dilakukan untuk memastikan kualitas data yang digunakan. Hasil penelitian menunjukkan bahwa citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai t-hitung 5,589 > t-tabel 1,661 dan nilai signifikansi 0,000 t-tabel 1,661 dan nilai signifikansi 0,002 < 0,05. Dengan demikian, semakin baik citra merek dan kualitas produk yang ditawarkan, semakin besar kemungkinan konsumen untuk melakukan pembelian. Implikasi penelitian ini mengindikasikan bahwa Toko Sayur Keren perlu meningkatkan strategi branding serta menjaga kualitas produknya untuk meningkatkan loyalitas pelanggan dan memperluas pangsa pasar.Citra Merek, Kualitas Produk, Keputusan Pembelian, Toko Sayur Keren, Regresi Linear Berganda
Pengaruh Kualitas Pelayanan Dan Kepuasan Nasabah Terhadap Loyalitas Nasabah Bank Nagari Cabang Tapan Di Pesisir Selatan
Get PDFPenelitian ini bertujuan untuk mengetahui: 1. Pengaruh kualitas pelayanan terhadap loyalitas nasabah pada Bank Nagari Cabang Tapan Pesisir Selatan, 2. Pengaruh kepuasan nasabah terhadap loyalitas nasabah pada Bank Nagari Cabang Tapan Pesisir Selatan. Penelitian ini dilakukan pada Bank Nagari Cabang Tapan di Pesisir Selatan. Penelitian ini menggunakan pendekatan kuantitatif. Sampel sebanyak 78 responden diperoleh dari populasi 347 nasabah. Data yang digunakan adalah data primer. Teknik sampel yang digunakan adalah melalui teknik probability sampling yang diperoleh langsung dari responden melalui penyebaran kuesioner (angket). Analisis data menggunakan metode uji validitas, reliabilitas, uji asumsi klasik, dan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa ada pengaruh signifikansi kualitas layanan terhadap loyalitas nasabah secara parsial. Kepuasan berpengaruh tetapi tidak signifikansi terhadap loyalitas nasabah secara parsial. Kualitas layanan dan kepuasan berpengaruh secara bersama-sama terhadap loyalitas nasabah pada Bank Nagari Cabang Tapan. Kata Kunci: Kualitas Pelayanan, Kepuasan Nasabah, Loyalitas Nasaba
Sustainable Marketing Strategies And The Influence Of Environmental Factors On Consumer Purchase Intention: The Role Of Environmental Awareness Intervention
Get PDFIn the dynamic landscape of contemporary business, the adoption of sustainable marketing practices is imperative for companies seeking to harmonize economic goals with environmental responsibility. This research investigates the interplay between sustainable marketing strategies, environmental factors, and consumer behavior within the operational framework of PT AKR Corporindo Tbk in Medan. The study explores direct and indirect relationships to discern the impact of marketing strategies and environmental factors on both consumer awareness and purchasing decisions. While marketing strategies significantly influence consumer purchases, the role of environmental factors in shaping consumer behavior is more nuanced. The study emphasizes the importance of aligning marketing initiatives with consumer values and recognizing the mediating role of environmental awareness in influencing purchasing decisions. These findings contribute valuable insights for businesses operating in logistics, energy distribution, and trading, offering a comprehensive understanding of the complex dynamics at the intersection of sustainable practices and consumer preferences
PENGELOLAAN DANA ZAKAT DALAM BENTUK PENDISTRIBUSIAN SAPI OLEH PESANTREN TALAGO DADOK BERDASARKAN UU PENGELOLAAN ZAKAT
Get PDFIt is known that Talago Dadok Islamic Boarding School become one of the mustahik who receive zakat in conventional productive form by BAZNAS Solok Regency. The zakat received by Talago Dadok Islamic Boarding School in the form of the purchase of 8 (eight) cows as business capital. The proceeds from the effort will be used to pay the salaries of ustadz and ustadzah who teach at Talago Dadok Islamic Boarding School because they do not have a fixed income. Based on the findings and information provided by the implementing officer baznas Solok Regency, the author found some problems appear in the future after the cows raising runs for several months.Through the report provided by Talago Dadok Islamic Boarding School to Province, the relevant office and BAZNAS Solok Regency, there are very significant weaknesses in the aspects of financial statements and bookkeeping. This research is conducted as a field research using sociological approach. This research is interesting to be studied considering that Talago Dadok Islamic Boarsing School has no history of expertise in the field of cow rearing. The findings resulting from this study are that there are many aspects that must be improved by Talago Dadok Islamic Boarding School, especially in the administrative aspect
Exploring Business Potential Through the Application of Artificial Intelligence: Impact Analysis on Operational Efficiency, Decision Making, and Customer Experience
Get PDFThis article investigates the transformative impact of Artificial Intelligence (AI) on business dynamics through multiple linear regression analysis. Using data from PT. Samudera Indonesia Padang Branch, this research evaluates the influence of operational efficiency with the application of AI (X1), decision making supported by AI technology (X2), and efforts to improve customer experience through AI innovation (X3) on the Evaluation of the Impact of AI-Based Marketing Strategy variables (dependent) . The results show a robust model, with an R-square value of 0.783, indicating that approximately 78.3% of the variability in the dependent variable is explained by the AI-driven predictor variables. Each variable demonstrated a positive and substantial impact, emphasizing the importance of AI in improving operational processes, decision making and customer interactions. The high F-square value of 47.342 confirms the statistical significance of the entire model. This study contributes to understanding how AI adoption in business drives innovation and success, providing valuable insights for organizations looking to harness the potential of AI in a rapidly evolving business landscape
Manajemen Pemasaran
No full textPenulisan buku ini diuraikan dalam 8 bab yang memuat tentang Pengertian, Konsep dan Lingkup Pemasaran, Strategi Pemasaran, Kepuasan Pelanggan, Segmentasi, Targeting Pasar, Perilaku Konsumen, Menciptakan Ekuitas Merek, Strategi Positioning Merek, Strategi Differensiasi dan Siklus Hidup produk
The performance of solar collector CPC (compound parabolic concentrator) type with three pipes covered by glass tubes
No full textPENGARUH MINIMALISASI PAJAK, MEKANISME BONUS KEPEMILIKAN ASING TERHADAP TRANSFER PRICING PADA PERUSAHAAN MANUFAKTUR MULTINASIONAL YANG TERDAFTAR DI BURSA EFEK INDONESIA
Get PDFGlobalization in the economic and business fields has led to economic development that knows no boundaries between countries. Many transactions between companies are increasing, both between domestic and foreign companies. The flow of goods, services, capital (investment), and labor is easier and smoother between countries. This research was conducted with the aim of obtaining empirical evidence regarding the effect of tax minimization, foreign ownership, and bonuses on transfer pricing. This study used 12 samples of multinational manufacturing companies listed on the Indonesia Stock Exchange in 2016-2018. Based on the test results, the following conclusions are obtained: First, the test results show that tax minimization (X1) partially affects transfer pricing (Y), this is evidenced by using the t test with a t value of 2.428 ≥ t table 2.042 with a significance of 0.022 ≤ 0.05. Second The test results show that partially foreign ownership (X2) has no effect on transfer pricing (Y). This is evidenced by using the t test with a t table value of 1.09898 t table 2.042 with a significance of 0.281 ≥ 0.05. Third. The test results show that the bonus (X3) partially has no effect on transfer pricing (Y), this is evidenced by using the t test with the t value 1.293 29 t table 2.042 with a significance of 0.206 ≥ 0.05
PENDAMPINGAN BAGI GENERASI MUDA UNTUK MEMBANGUN USAHA MIKRO KECIL DAN MENENGAH (UMKM) DI NAGARI KUBANG PUTIH KABUPATEN AGAM
Get PDFPendampingan wirausaha muda diberikan kepada generasi milenial dan generasi Z yang tinggal di Nagari Kubang Putih Kabupaten Agam. Tujuan pendampingan ini untuk mempersiapkan unit usaha bagi wirausaha muda dan menciptakan lapangan kerja baru bagi penduduk di Kabupaten Agam Provinsi Sumatera Barat. Klasifikasi unit usaha yang akan mendapatkan pendampingan adalah unit usaha mikro, kecil dan menengah (UMKM). Kegiatan pendampingan akan dilakukan dengan cara offline. Pendampingan offline dilakukan degan cara cross check dan mentoring unit usaha yang dijalankan wirausaha muda. Pendampingan wirausaha secara offline ini berhasil memberikan manfaat ekonomi berupa: 1) menciptakan unit bisnis baru; 2) pemahaman konsep manajamen usaha; 3) tambahan pendapatan dari profit usaha; 4) menumbuhkan motivasi dan rasa percaya diri; 5) menciptakan lapangan kerja baru
