1,720,952 research outputs found
En studie om gymnasieelevers syn på TikTok rekommendationer : En kvantitativ studie
No full textSammanfattningTitel: En studie om gymnasieelevers syn på TikTok rekommendationer – en kvantitativ studie Nivå: Examensarbete på grundnivå (kandidatexamen) i ämnet medie- och kommunikationsvetenskap Författare: Miranda Backolars Handledare: Patrik Sjöberg Datum: 2025 – Maj Syfte: Syftet med denna studie är att undersöka hur gymnasieelever uppfattar sin relation till TikTok-influencers, samt vilken betydelse dessa influencers har när det gäller rekommendationer av skönhetsprodukter. Metod: I denna studie har en kvantitativ forskningsmetod använts, där det genomförts en enkät. Respondenterna är användare av TikTok och inom målgruppen för studiens avgränsning. Resultat och slutsats: Studien visar att gymnasieelever är frekventa användare av TikTok och ofta exponeras för influencer marketing, särskilt kopplat till skönhetsprodukter. Trots detta är förtroendet för influencers begränsat – många elever upplever att rekommendationerna saknar trovärdighet, särskilt när det kommersiella syftet blir tydligt. Trovärdigheten stärks däremot när influencers upplevs som personliga, ärliga och visar att de själva använder produkten, vilket pekar på betydelsen av autenticitet och parasociala relationer. Slutsatsen är att TikTok-influencers fungerar som opinionsledare och kan påverka gymnasieelevers intresse för skönhetsprodukter, men att deras inflytande är villkorat av trovärdighet, personlighet och stöd från andra informationskällor. Förslag till vidare forskning: Vidare forskning kan rikta sig mot yngre målgrupper, exempelvis elever i årskurs 5–9, då dessa ofta uttrycker stark beundran för influencers. Det vore intressant att undersöka hur dessa unga påverkas i sin sociala identitet och självbild. En annan inriktning är att jämföra hur ungdomar uppfattar influencers på olika plattformar, såsom Instagram och YouTube, samt om deras kritiska tänkande påverkas av formatet. Det finns också behov av studier med genusperspektiv för att förstå hur kön och ålder påverkar ungas relation till influencers, trovärdighet och intressen. Slutligen föreslås studier om ungdomars förståelse av dold reklam och marknadsföringsregler, samt hur källkritisk undervisning kan påverka deras syn på influencers och deras reklamstrategier. Abstract:Title: A Study on High School Students’ Views on TikTok Recommendations – A Quantitative Study Level: Bachelor ́s thesis in Media and communication Studies Author: Miranda BackolarsSupervisor: Patrik SjöbergDate: May 2025 Purpose: The purpose of this study is to examine how high school students perceive their relationship with TikTok influencers, and what significance these influencers have in terms of beauty product recommendations. Method: A quantitative research method was used in this study, conducted through a survey. The respondents are TikTok users within the study ́s defined target group. Results and Conclusion: The study shows that high school students are frequent TikTok users and are often exposed to influencer marketing, particularly related to beauty products. Despite this, their trust in influencers is limited – many students feel that the recommendations lack credibility, especially when the commercial intent is clear. Credibility, however, increases when influencers are perceived as personal, honest, and show that they use the product themselves, highlighting the importance of authenticity and parasocial relationships. The conclusion is that TikTok influencers act as opinion leaders and can influence student ́s interest in beauty products, but their impact is conditioned by trustworthiness, personality and support from other sources of information. Suggestions for further research: Future research could focus on younger age groups, such as students in grades 5-9, who often express strong admiration for influencers. It would be interesting to explore how these young individuals are affected in their social identity and self-image. Another research directions is to compare how youth perceive influencers across different platforms, such as Instagram and Youtube, and whether the format influences their critical thinking.
En studie om gymnasieelevers syn på TikTok rekommendationer : En kvantitativ studie
No full textSammanfattningTitel: En studie om gymnasieelevers syn på TikTok rekommendationer – en kvantitativ studie Nivå: Examensarbete på grundnivå (kandidatexamen) i ämnet medie- och kommunikationsvetenskap Författare: Miranda Backolars Handledare: Patrik Sjöberg Datum: 2025 – Maj Syfte: Syftet med denna studie är att undersöka hur gymnasieelever uppfattar sin relation till TikTok-influencers, samt vilken betydelse dessa influencers har när det gäller rekommendationer av skönhetsprodukter. Metod: I denna studie har en kvantitativ forskningsmetod använts, där det genomförts en enkät. Respondenterna är användare av TikTok och inom målgruppen för studiens avgränsning. Resultat och slutsats: Studien visar att gymnasieelever är frekventa användare av TikTok och ofta exponeras för influencer marketing, särskilt kopplat till skönhetsprodukter. Trots detta är förtroendet för influencers begränsat – många elever upplever att rekommendationerna saknar trovärdighet, särskilt när det kommersiella syftet blir tydligt. Trovärdigheten stärks däremot när influencers upplevs som personliga, ärliga och visar att de själva använder produkten, vilket pekar på betydelsen av autenticitet och parasociala relationer. Slutsatsen är att TikTok-influencers fungerar som opinionsledare och kan påverka gymnasieelevers intresse för skönhetsprodukter, men att deras inflytande är villkorat av trovärdighet, personlighet och stöd från andra informationskällor. Förslag till vidare forskning: Vidare forskning kan rikta sig mot yngre målgrupper, exempelvis elever i årskurs 5–9, då dessa ofta uttrycker stark beundran för influencers. Det vore intressant att undersöka hur dessa unga påverkas i sin sociala identitet och självbild. En annan inriktning är att jämföra hur ungdomar uppfattar influencers på olika plattformar, såsom Instagram och YouTube, samt om deras kritiska tänkande påverkas av formatet. Det finns också behov av studier med genusperspektiv för att förstå hur kön och ålder påverkar ungas relation till influencers, trovärdighet och intressen. Slutligen föreslås studier om ungdomars förståelse av dold reklam och marknadsföringsregler, samt hur källkritisk undervisning kan påverka deras syn på influencers och deras reklamstrategier. Abstract:Title: A Study on High School Students’ Views on TikTok Recommendations – A Quantitative Study Level: Bachelor ́s thesis in Media and communication Studies Author: Miranda BackolarsSupervisor: Patrik SjöbergDate: May 2025 Purpose: The purpose of this study is to examine how high school students perceive their relationship with TikTok influencers, and what significance these influencers have in terms of beauty product recommendations. Method: A quantitative research method was used in this study, conducted through a survey. The respondents are TikTok users within the study ́s defined target group. Results and Conclusion: The study shows that high school students are frequent TikTok users and are often exposed to influencer marketing, particularly related to beauty products. Despite this, their trust in influencers is limited – many students feel that the recommendations lack credibility, especially when the commercial intent is clear. Credibility, however, increases when influencers are perceived as personal, honest, and show that they use the product themselves, highlighting the importance of authenticity and parasocial relationships. The conclusion is that TikTok influencers act as opinion leaders and can influence student ́s interest in beauty products, but their impact is conditioned by trustworthiness, personality and support from other sources of information. Suggestions for further research: Future research could focus on younger age groups, such as students in grades 5-9, who often express strong admiration for influencers. It would be interesting to explore how these young individuals are affected in their social identity and self-image. Another research directions is to compare how youth perceive influencers across different platforms, such as Instagram and Youtube, and whether the format influences their critical thinking.
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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