1,720,953 research outputs found
Propuesta de un Modelo de Negocio Digital escalable para MAOB Consultorías.
No full textEn un entorno empresarial cada vez más digitalizado, las firmas contables deben
evolucionar para ofrecer servicios más eficientes, personalizados y automatizados. MAOB
Consultorías, un emprendimiento de asesoría contable y fiscal en Sonora, México, ha
experimentado un crecimiento paulatino desde 2023, pero enfrenta desafíos clave como la
escalabilidad de su modelo de negocio, la automatización de servicios y la optimización de
precios y estrategias de marketing digital.
Este informe propone una consultoría aplicada para desarrollar un modelo de
negocio digital escalable que fortalezca la competitividad, mejore la eficiencia operativa y
garantice el crecimiento a largo plazo de MAOB. A través de la transformación digital, la
automatización contable y estrategias de marketing digital, se busca optimizar la propuesta
de valor y la relación con los clientes.
El documento se estructura en secciones que abordan la situación actual de MAOB,
su problemática central, un marco teórico sobre innovación y metodologías ágiles, y la
propuesta de un modelo de negocio validado mediante hipótesis estratégicas. Finalmente,
se presentan recomendaciones de implementación para consolidar a MAOB como una
firma innovadora y eficiente en el sector contable, adaptada a las tendencias del mercado
y las necesidades de sus clientes.TABLA DE CONTENIDOS
1 SITUACIÓN DEL ENTORNO 7
2 PRESENTACIÓN DE LA EMPRESA 8
2.1 HISTORIA DE LA EMPRESA 8
2.2 PROPUESTA DE VALOR ACTUAL 9
2.3 SECTOR 9
2.4 COMPETENCIA 10
2.5 LÍNEAS DE NEGOCIO 10
2.6 PLANTEAMIENTO ESTRATÉGICO 11
2.7 ESTRUCTURA ORGANIZACIONAL 11
2.8 HITOS 12
2.9 HISTÓRICOS DE VENTA 12
2.10 PROYECCIONES 12
2.11 ALCANCE GEOGRÁFICO 13
2.12 ANÁLISIS DOFA 13
2.13 ANÁLISIS PESTEL 14
3 DESCRIPCIÓN DEL RETO EMPRESARIAL 15
3.1 DESCRIPCIÓN DE LA PROBLÉMICA O RETO EMPRESARIAL 15
3.2 PREGUNTA CLAVE QUE RESPONDE EL PROCESO DE CONSULTORÍA 17
3.3 PRESENTACIÓN DE LA SOLUCIÓN (PRESENTACIÓN EJECUTIVA) 19
3.4 RECOMENDACIONES DE IMPLEMENTACIÓN 20
4 MARCO CONCEPTUAL 21
4.1 ESTRATEGIA E INNOVACIÓN PARA EL CRECIMIENTO 21
4.2 TRANSFORMACIÓN DIGITAL Y OPTIMIZACIÓN DE PROCESOS 22
4.3 ESTRATEGIAS DE MERCADO Y MONETIZACIÓN 23
4.4 METODOLOGÍAS ÁGILES Y VALIDACIÓN DEL MODELO DE NEGOCIO 24
5 DESARROLLO DE HIPÓTESIS DEL PROCESO DE CONSULTORÍA 26
5.1 PRESENTACIÓN DE HIPÓTESIS 27
5.1.1 Hipótesis 1 Árbol de hipótesis-Modelo de Negocio 27
5.1.2 Hipótesis 2 Árbol de hipótesis-Marketing 28
5.1.3 Hipótesis 3 Árbol de hipótesis-Precio 28
6 METODOLOGÍA 29
6.1 ALCANCE DEL PROYECTO EMPRESARIAL APLICADO 30
6.2 METODOLOGÍA ÁGIL DE INNOVACIÓN 30
6.2.1 Orientar y Priorizar 33
6.2.2 Entender y Definir 33
6.2.3 Divergir y Decidir 34
6.2.4 Prototipar y Validar 34
6.2.5 Escalar 35
7 DESCRIPCIÓN DE LA SOLUCIÓN PROPUESTA 36
7.1 ORIENTAR Y PRIORIZAR (FRAME) 37
7.1.1 Concepto De Negocio 37
7.1.2 Estrategia Empresarial De Innovación 43
7.1.3 Ruta De Crecimiento 45
7.1.4 Priorización De Productos Y Servicios 49
7.1.5 Portafolio De Retos 51
7.2 ENTENDER Y DEFINIR (ORGANIZE) 52
7.2.1 Brief de vigilancia 53
7.2.2 Mapa De Empatía 56
7.3 DIVERGIR Y DECIDIR (COLLECT AND UNDERSTAND) 59
7.3.1 Storyboard 59
7.3.2 Priorización de Funcionalidades 63
7.4 PROTOTIPAR Y VALIDAR (SYNTHESIZE) 65
7.4.1 Prototipo de Plataforma digital para MAOB Consultorías 66
7.4.2 Validación del prototipo 71
7.5 ESCALAR 76
7.5.1 Mapa Estratégico 76
7.5.2 Ruta de implementación 78
8 CONCLUSIONES Y RECOMENDACIONES 81
8.1 CONCLUSIONES 81
8.2 RECOMENDACIONES 82
9 REFERENCIAS BIBLIOGRÁFICAS 84
10 ANEXOS 89
10.1 CUESTIONARIO HITOS Y PROYECCIONES DE MAOB CONSULTORÍAS 89
10.2 CUESTIONARIO MAPA DE EMPATÍA INTERNO MAOB CONSULTORÍAS 90
10.3 CUESTIONARIO MAPA DE EMPATÍA EXTERNO MAOB CONSULTORÍAS 91
10.4 ENCUESTA DE VALIDACIÓN 92MaestríaMaestría en Administració
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
Author Under Sail The Imagination of Jack London, 1893-1902
No full textIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Intro -- Title Page -- Copyright Page -- Dedication -- Contents -- Acknowledgments -- Introduction -- 1. Spirit Truth -- 2. From Absorption to Theatricality and Back Again -- 3. "I Will Build a New Present" -- 4. Sons as Authors -- 5. Fathers as Publishers -- 6. The Daughter as Author -- 7. Lovers as Authors -- 8. At Sea with the Family -- 9. Yellow News, Yellow Stories -- 10. The Return Home -- Notes -- Bibliography -- Index -- About Jay WilliamsIn Author Under Sail, Jay Williams offers the first complete literary biography of Jack London as a professional writer engaged in the labor of writing. It examines the authorial imagination in London's work, the use of imagination in both his fiction and nonfiction, and the ways he defined imagination in the creative process in his business dealings with his publishers, editors, and agents. In this first volume of a two-volume biography, Williams traverses the years 1893 to 1902, from London's "Story of a Typhoon" to The People of the Abyss. The Jack London who emerges in the pages of Author Under Sail is a writer whose partnership with publishers, most notably his productive alliance with George Brett of Macmillan, was one of the most formative in American literary history. London pioneered many author models during the heyday of realism and naturalism, blurring the boundaries of these popular genres by focusing on absorption and theatricality and the representation of the seen and unseen. London created an impassioned, sincere, and extremely personal realism unlike that of other American writers of the time. Author Under Sail is a literary tour de force that reveals the full range of London as writer, creative citizen, and entrepreneur at the same time it sheds light on the maverick side of machine-age literature.Description based on publisher supplied metadata and other sources.Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, YYYY. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries
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