32 research outputs found
Role of Customer Satisfaction as a Mediator between Sensory Marketing and Customer Loyalty: A Case of Pakistani Restaurant Industry
No full textSensory marketing can help customers to stay longer by enjoying environment of restaurants. To find out this, the present study was conducted in restaurant industry of Pakistan. Data was collected by distributing structured questionnaire among customers of restaurants in six major cities of Pakistan. For the present study, a total of 362 respondents were selected based on their income. The sample was chosen for the present study, and a stratified sampling technique was used. Structural equation modeling was used for data analysis. The results of the present study demonstrated that customer satisfaction partially and significantly mediates relationship between sensory marketing and customer loyalty. These results supported Engel, Kollet, Blackwell (EKB) Model. Through replication of the present model in different contexts and industries in Asia and developing countries, new perspectives can be found along with finding similarities of results
Innovations for potential entrepreneurs in service quality and customer loyalty in the hospitality industry
No full textPurpose - This study aims to investigate the role of moderated mediation between innovation in service quality and customer loyalty in the hospitality industry for potential entrepreneurs in the hospitality industry.Design/methodology/approach - The authors have collected data from customers of the hospitality industry of significant cities of Pakistan using 362 structured questionnaires. Structural equation modelling was used to find out moderated mediation between innovation in service quality and customer loyalty in the hospitality industry for potential entrepreneurs in the hospitality industry.Findings - The results showed that the role of customer satisfaction as a mediator and the role of perceived price fairness as a moderator between service quality and customer loyalty is statistically significant Customers are influenced by price, and it leads to their satisfaction in the hospitality industry.Research limitations/implications - The results of this study can be used by managers of the restaurant industry to enhance customer loyalty by focusing on customer satisfaction and perceived price.Originality/value - The evidence documented in this paper is first known to measure the role of a mediator and moderator between service quality and customer loyalty for potential entrepreneurs. This paper will add to the literature of service quality in the hospitality industry concerning the role of customer satisfaction and perceived price fairness for future and potential entrepreneurs
Exploring the Macroeconomic Determinants of Self-Harm Prevalence in South Asian Countries
No full textPurpose: In recent years, the issue of self-harm has emerged as a critical public health concern globally, drawing attention to its multifaceted nature and the complex interplay of factors contributing to its prevalence. We aim to underpin this cross-country relationship between self-harm and macroeconomic variables.
Methods: A balanced annual macroeconomic indicator data spanning two decades (2000-2019) across seven Asian countries. quantile regression analysis was used along with a variety of conventional tests, including those for cross-sectional dependency, panel unit roots, and panel cointegration were conducted.
Findings: The findings from quantile regression analysis revealed a variation in association among different indicators during different quantiles. Inflation, poverty, corruption, total labor force participation, and out of pocket expenditures showed a significant association while GDP growth and participants locality showed no significant association with prevalence of self-harm in target regions. Self-harm is also strongly associated with early indicators of Poverty.
Implications: This study suggest that social and economic policy measures and programs related to tax cut, corruption control, health care safety and insurance should be implemented both prior to and during economic crises to prevent self-harm and loss of human capital of the society
Thermal conductance of interfaces between titanium nitride and group IV semiconductors at high temperatures
No full textThis article may be downloaded for personal use only. Any other use requires prior permission of the author and AIP Publishing. This article appeared in Samreen Khan, Xinping Shi, Joseph Feser, Richard Wilson; Thermal conductance of interfaces between titanium nitride and group IV semiconductors at high temperatures. Appl. Phys. Lett. 22 July 2024; 125 (4): 041601. https://doi.org/10.1063/5.0220124 and may be found at https://doi.org/10.1063/5.0220124.
© 2024 Author(s). Published under an exclusive license by AIP Publishing.
This article will be embargoed until 07/22/2025.Measuring the temperature dependence of material properties is a standard method for better understanding the microscopic origins for that property. Surprisingly, only a few experimental studies of thermal boundary conductance at high temperatures exist. This lack of high temperature data makes it difficult to evaluate competing theories for how inelastic processes contribute to thermal conductance. To address this, we report time domain thermoreflectance measurements of the thermal boundary conductance for TiN on diamond, silicon-carbide, silicon, and germanium between 120 and 1000 K. In all systems, the interface conductance increases monotonically without stagnating at higher temperatures. For TiN/SiC interfaces, ranges from 330 to 1000 MW/m2-K, with a room temperature conductance of 750 MW/m2-K. The interface conductance for TiN/diamond ranges from 140 to 950 MW/m2-K. Notably, for all four interfacial systems, the conductance continues to increase with temperature even after all phonon modes in the vibrationally soft material are thermally excited. This observation suggests that inelastic processes are significant contributors to the thermal conductance in all four interfacial systems, regardless of whether the materials forming the interface are vibrationally similar or dissimilar. Our study fills a notable gap in the literature for how interfacial conductance evolves at high temperatures and tests burgeoning theories for the role of inelastic processes in interfacial thermal transport.This work was supported as part of ULTRA, an Energy Frontier Research Center funded by the U.S. Department of Energy, Office of Science, Basic Energy Sciences under Award No. DE-SC0021230
Knowledge Creation and Firm Performance: Is Innovation the Missing Link?
No full textThis research analyzes the interrelationship among knowledge creation, innovation and firm performance using 350 surveys distributed to middle managers of three Pakistani telecommunication companies. The statistical results confirm the direct association between both knowledge creation and firm performance, and innovation and firm performance. Furthermore, results highlight a potential mechanism for the impact of knowledge creation on firm performance: the partial mediating role of innovation. Results not only present insights to address the question of what drives firm performance, but also contribute to integrate the literature on knowledge management and innovation management. The study advises practitioners to focus on learning-conducive cultures, flexible structures and learning-supportive leadership as strategies to effectively leverage organizational innovation and knowledge creation capacity
Knowledge creation and firm performance: Is innovation the missing link?
No full textThis research analyzes the interrelationship among knowledge creation, innovation and firm performance using 350 surveys distributed to middle managers of three Pakistani telecommunication companies. The statistical results confirm the direct association between both knowledge creation and firm performance, and innovation and firm performance. Furthermore, results highlight a potential mechanism for the impact of knowledge creation on firm performance: the partial mediating role of innovation. Results not only present insights to address the question of what drives firm performance, but also contribute to integrate the literature on knowledge management and innovation management. The study advises practitioners to focus on learning-conducive cultures, flexible structures and learning-supportive leadership as strategies to effectively leverage organizational innovation and knowledge creation capacity
Isolation and Characterization of Agarolytic Bacteria from Marine Environment
No full textThis Dissertation / Report is the outcome of investigation carried out by the creator(s) / author(s) at the department/division of Central Food Technological Research Institute (CFTRI), Mysore mentioned below in this page
The role of consumer multiple identities in bank choice in Pakistan.
No full textIdentity via consumption has received much attention in academic research, however fewer studies are found on the role of multiple identities in consumption. This gap becomes wider when it comes to financial services consumption (banking in particular). Further, components of these multiple identities (personal, role and group) are yet to be explored in relation to consumer choice. Therefore, this study aims to contribute to the theory of multiple identities by classifying and defining the components of each consumer multiple identities and exploring the role each of these identities play in consumers’ bank choice. The choice motivation between Islamic and Non-Islamic banks is explored in this regard, where Islamic banks provide the same services as Non-Islamic banks but with an exception of paying/earning any interest. Previous studies have found culture and religion to play a strong role in the formation of multiple identities, thus the author will also investigate the influence of culture (role of family) and religion (religious beliefs, commitment and affiliation) on consumers’ multiple identities and hence on their bank choice. Pakistan is chosen as the context of this study because 1) the presence of Islamic and Non-Islamic banks; 2) Pakistan is a country which was found in the name of religion and thus there is strong presence of religious values in the country; and 3) Pakistan is considered to be an under researched country in the area of consumption, which made it the best suited context for this study. Adopting a qualitative approach, the author conducted 39 semi-structured interviews with Pakistani bank consumers, and the data was analysed thematically using NVIVO 10. Data analyses revealed four key findings. First, religious identity, role of being son/daughter and career identity were the salient consumer identities in relation to bank choice. Second, while defining the components of these multiple identities, the author found that; religious identity was comprised of religious beliefs, role of religion and spirituality. Parents’ happiness, importance of parents and father vs mother made up the role identity of being son/daughter. Whereas moving out, ambitious; future oriented, and making parents proud were grouped under career identity. Third, the role identity of son/daughter was considered to be the most relevant in terms of the consumption of the services of Islamic banks. Fourth, the overlapping nature of cultural and religious influences gave rise to identity conflict in participants’ lives. The author therefore found two types of identity conflict in relation to participants’ bank choice: inter and intra identity conflict. This study contributes to the theory of multiple identities, consumption and financial services literature. First, by investigating different level of identities enacted by consumers via their consumption behaviour. Second, by identifying components of each of these multiple identities. Third, the author discovered a conflict among and between multiple identities, labelled inter and intra identity conflict for the purpose of this study. The fourth contribution to the theory of multiple identities is on what made some identities salient over the others. Similarly, this study also contributes to the existing debate of the precedence of religion over culture and vice versa in the consumption research. Finally, this is one of the first studies to explore the topic of multiple identities in the context of financial services, hence contributing to the consumption literature of banking choice. This study has implications for the banking sector in Pakistan. Islamic banks should design their communication strategies using sound Islamic tangible cues to improve the congruence between their banks and consumers. This will also help to address consumers’ identity conflict. Future research can further explore the identities of Islamic banks and its alignment with consumer identities utilising big sample data
The twin cell model and its excellence in determining the glass transition temperature of thin film metallic glass
No full textEmpirical Assessment of Region Specific Climate Impact on Crops Production in Khyber Pukhtunkhawa, Pakistan.
No full textPresumably, World faces sundry climate challenges contains often sporadic floods, ruthless droughts, severe thunder storms, infrequent rains, swamped plains and barren land, water assimilation & water scarcity. The broad aim of this study is to observe theoretically and empirically the intensity of climate changing events in Pakistan in general and Khyber Pakhtunkhwa (KP) in particular. The data on environmental analysis demonstrates that climate change put harsh impacts on crop production in the southern part of the province. For more robust analysis, an econometric model and the panel data regression method is also used, where the data covering the period from 1980 to 2010. The empirical results also confirm that climate change has some strong effect on the crop production in the southern part of the province in the country. The results further reveal that the central region faces relatively a moderate impact while, the northern part has a positive climate impact in terms of crop production. In light of the findings of the study some suggested policy measures would indubitably help the policy makers
