3 research outputs found
Repurchase Intention of Virtual Hotel Operator Websites in Indonesia Mediated by Electronic Trust
No full textThe rapid growth of the hospitality industry has been driven by the emergence of Virtual Hotel Operators (VHO), which connect independent hotels with digital booking systems. This study analyzes the impact of Security, Ease of Use, and Privacy, with the mediating role of Electronic Trust, on Repurchase Intention in VHO websites. Using a quantitative approach, data were collected through questionnaires from 300 customers who had previously booked hotels online via VHO platforms. The data were analyzed using SEM-Lisrel 8.80. The results indicate that Security, Ease of Use, Privacy, and Electronic Trust significantly influence Repurchase Intention, with Electronic Trust mediating these relationships. Implications Managerial include enhancing security through encryption and two-factor authentication, optimizing user experience with an intuitive and personalized interface, and ensuring transparency in privacy policies to strengthen customer trust. Providing authentic reviews and responsive customer service is also crucial in increasing customer retention and reinforcing VHO’s competitive position in the digital hospitality industry
PENGARUH LIKUIDITAS DAN PROFITABILITAS PADA STRUKTUR MODAL PERUSAHAAN RETAIL DI BEI
No full textAbstract
This study was conducted to determine the effect of liquidity and profitability on the capital structure of retail companies listed on the Indonesia Stock Exchange (BEI) for the period 2017-2019. The author approached quantitative data in the form of financial reports obtained through www.idx.co.id. The researcher approach purposive sampling method and obtained observation data of 54 retail companies that have met the criteria to determining the samples. The technique of analyzing of data, the author use path analysis with apply SPSS program system. Refers to the test results indicated that the liquidity variable (current ratio) has a negative and significant effect on capital structure (debt to equity ratio), liquidity (current ratio) has a positive and significant effect on profitability (ROA), and profitability (ROA) has a positive and significant effect on capital structure (debt to equity ratio). The results of this study indicate that the role of the profitability variable as a intervening is able to intervening the effect of liquidity on capital structure through profitability.
Keywords: Capital Structure, Liquidity, Profitability
Pengembangan Digitalisasi Pemasaran UMKM Pada Kelompok Pengolah dan Pemasar Ikan Waluya Kota Bandar Lampung
No full textDigital marketing channels can be done by utilizing social media and e-commerce. The presence of social media is very important and needed, including being able to use it to improve business by promoting its products, especially for small businesses or Micro, Small and Medium Enterprises (MSMEs). Marketing and sales that still use conventional methods is the main problem that the government has paid attention to so that MSMEs reach a wider market, where there are still many MSMEs that do not use the internet for their business through social media or eCommerce. Participants in this activity are MSMEs, anchovy craftsmen, Pulau Pasaran Province. Lampung which is called the Waluya Fish Processing and Marketing Group (Poklahsar). This activity was attended by 6 participants consisting of the chairman and core team of the business group who were actively involved in business development. This activity uses the Community-Centered Development (CCD) method with stages of preparation, socialization, CCD and mentoring. The results of the activity showed that participants were able to create interesting content independently and interestingly (Facebook, Instagram and TikTok). The successful development of MSME Marketing Digitalization also requires support from the Government's role in continuing to provide development and marketing education, especially product advertising, to increase social media account traffic more quickly.Hadirnya media sosial sangat penting untuk meningkatkan bisnis dengan mempromosikan produknya khususnya untuk para pelaku bisnis kecil atau Usaha Mikro, Kecil, dan Menengah (UMKM). Pemasaran konvensional masih menjadi kendala utama yang harus diperhatikan pemerintah agar UMKM dapat menjangkau pasar lebih luas. Banyak UMKM belum memanfaatkan internet melalui media sosial atau e-Commerce untuk usaha mereka. Peserta kegiatan ini merupakan UMKM Pengrajin Ikan Teri Pulau Pasaran Provinsi Lampung bernama Kelompok Pengolah dan Pemasar Ikan (Poklahsar) Waluya. Kegiatan diikuti sebanyak 6 peserta, terdiri dari ketua dan tim inti kelompok usaha yang terlibat dalam pengembangan usaha. Kegiatan ini menggunakan metode Community-Centered Development (CCD) dengan tahapan persiapan, sosialisasi, CCD, dan Pendampingan. Hasil pengabdian masyarakat ini adalah UMKM akan dapat menggunakan pemasaran digital, dimulai dari pembuatan konten media sosial hingga penggunaan iklan media sosial, untuk memasarkan produk mereka. Tim membantu UMKM Poklahsar Waluya membuat akun sosial media seperti instagram, konten yang menarik pelanggan, serta kemasan produk
