25 research outputs found
Anda bijak urus duit? AKPK ada jawapannya!
No full textArtikel ini melaporkan inisiatif pendidikan kewangan melalui penganjuran program "Anda Bijak Urus Duit? AKPK Ada Jawapannya!" yang dijalankan oleh Unit Keusahawanan (MASMED) dan Kelab Digital Marketing (DiMAG) Universiti Teknologi MARA (UiTM) Cawangan Johor dengan kerjasama Agensi Kaunseling dan Pengurusan Kredit (AKPK). Program ini dirangka bagi menangani isu literasi kewangan dalam kalangan mahasiswa dan memberikan pendedahan awal mengenai pengurusan kewangan peribadi serta perniagaan berskala kecil. Melalui penyertaan 80 orang pelajar, program ini memfokuskan kepada dua modul utama iaitu perancangan kewangan realistik ("Menggapai Pelangi") dan strategi kewangan keusahawanan ("Bijak Wang Bijak Niaga"). Hasil program ini menunjukkan peningkatan kesedaran peserta terhadap kepentingan disiplin kewangan, pengurusan hutang, dan peranan AKPK sebagai institusi rujukan profesional, sekaligus mempersiapkan graduan yang lebih berdaya tahan dalam menghadapi cabaran ekonomi masa hadapan serta mengelakkan risiko keberhutangan yang tidak perlu
Bengkel tiktok mastery: from basics to advanced success
No full textArtikel ini membincangkan inisiatif pemerkasaan keusahawanan digital melalui penganjuran "Bengkel TikTok Mastery: From Basics to Advanced Success" oleh Unit Keusahawanan (MASMED) UiTM Cawangan Johor dengan kerjasama Kelab DiMAG. Program ini dirangka sebagai respon terhadap evolusi pantas ekonomi gig dan keperluan semasa dalam memanfaatkan aplikasi TikTok sebagai medium pemasaran strategik serta berimpak tinggi. Dengan pengisian modul yang disampaikan oleh wakil Malaysia Digital Economy Corporation (MDEC), bengkel ini memfokuskan kepada tiga aspek kritikal iaitu Pemasaran TikTok, pengurusan TikTok Shop, dan strategi pemasaran lanjutan. Melalui pendekatan yang menggabungkan sesi teori dan latihan praktikal secara kolaboratif dalam kalangan 50 orang peserta, program ini berjaya meningkatkan literasi digital, mengasah kemahiran teknikal penghasilan kandungan kreatif, serta memperdalam pemahaman mengenai algoritma media sosial. Hasil daripada penganjuran ini menunjukkan bahawa pendidikan berterusan dalam domain digital adalah elemen vital bagi membentuk budaya keusahawanan yang inovatif dan melahirkan usahawan muda yang berdaya saing di peringkat global
Lawatan Penolong Naib Canselor (Keusahawanan) dan sesi libat urus bersama MASMED UiTM Johor
No full textArtikel ini menyoroti inisiatif strategik Akademi Pembangunan PKS dan Keusahawanan Malaysia (MASMED) dalam memperkasakan agenda keusahawanan institusi menerusi pelaksanaan Sesi Libat Urus (SLU) bersama pengurusan Universiti Teknologi MARA (UiTM) Cawangan Johor. Perbincangan ini memfokuskan kepada penyelarasan hala tuju dasar, penilaian fasiliti sokongan seperti Koridor Keusahawanan dan The Port, serta perangkaan pelan tindakan kolaboratif antara pusat tanggungjawab (PTJ) dan Pejabat Penolong Naib Canselor (Keusahawanan). Program ini berfungsi sebagai platform kritikal bagi mendapatkan maklum balas pengurusan, memperjelas peranan entiti, dan membangunkan kerangka kerja aktiviti yang komprehensif serta berimpak tinggi. Hasil daripada sesi ini menekankan bahawa sinergi berterusan antara kampus cawangan dan pengurusan induk adalah elemen vital dalam usaha melahirkan graduan yang holistik, berdaya saing, dan mampu menyumbang kepada pembangunan ekonomi negara melalui pembudayaan keusahawanan
Towards developing a framework of enviropreneurial marketing strategy for SMEs in Malaysia
No full textEnhancing business performance is the most desired goal among businesses. Currently, corporate businesses are moving towards enviropreneurial marketing (EM) strategy to gain competitive advantage by introducing green products to the consumer market. However, this strategy is not well exposed among SME entrepreneurs in Malaysia. Considering this, the purpose of this paper is to provide new theoretical viewpoint on marketing in regard to business and environmental sustainability, particularly for dealing with the environmental issues from the perspective of SME entrepreneurs in Malaysia. Four marketing strategies (product, price, promotion and place) have been conceptualized in EM strategy to achieve superior SMEs’ performance. A conceptual framework is developed and justified in order to make a novel contribution to marketing theory and practice. Directions for future research conclude the discussion
The Impact of Infrastructure on Trade in Malaysia
No full textThis study examines the role of infrastructure on trade in Malaysia from 1980 to 2013. The main objective is to test the addition of infrastructure into the augmented gravity equation and to examine the effects on trade through improvements in infrastructure. The impact of infrastructure on trade between Malaysia and 36 countries was examined using panel data analysis. The robustness of the results was tested by applying the pooled OLS, random effect model, and fixed effect model. The Hausman results offer support to the fixed effect model. The findings showed that all variables of infrastructures are significant and positive corresponding to the volume of trade between Malaysia and its trading partners</jats:p
Does it matter who exhibits more green purchase behavior of cosmetic products in Asian culture? A multi-group analysis approach
No full textThis study attempts to investigate the moderating effect of gender on value-belief-norm relationships. In addition, this study aims to investigate the factors that affect green purchase behavior of cosmetics products. Particularly, this study investigates the causal relationships between values and pro-environmental beliefs, pro-environmental beliefs and personal norms and personal norms and green purchase behavior. An online survey was carried out which yielded 240 usable responses among which 79 responses were obtained from males and 161 from females. Data were analyzed using structural equation modeling, partial least square (PLS-SEM) approach and multi-group analysis (MGA) technique. Results revealed that all direct relationships were supported by the data. It was also found that gender moderates the relationships between altruistic values and pro-environmental beliefs, pro-environmental beliefs and personal norms and personal norms and green purchase behavior. Nevertheless, gender did not moderate the link between hedonic value and pro-environmental beliefs. This study contributes to the existing literature by considering gender as a moderator, which is comparatively new in the green purchase behavior literature. In addition, this study examines few new linkages: more specifically, incorporating hedonic value in value-belief link and adapting value-belief-norm (VBN) theory in measuring consumers’ green purchase behavior
Determinant Factors that Influence Customers' Experience in Fast Food Restaurants in Sungai Petani, Kedah
No full textThis study investigates the relationship between total restaurant quality and customers' experience in a local fast food restaurant. The objectives of this study are to determine the factors that lead to customers' positive experience and to recognize the elements that encourage people to dine-in at a chosen fast food restaurant. The study was conducted quantitatively, in which the convenience sampling method was chosen to collect the data. 373 questionnaires were collected and the findings were analyzed using the Predictive Analytics Software (PASW). Four critical factors of total restaurant quality were tested and the findings of this study proved that there is a positive relationship between three factors (food quality, service quality, and perceived value) and customers? experience. Perceived value is the main reason for people to dine-in at a chosen fast food restaurant. Overall, this study suggests that a fast food restaurant should focus on delivering services to the customers and simultaneously enhancing the other qualities in order to capture long-term relations with customers.</jats:p
Projek CosMos 1.0: julang nama universiti
No full textKertas ini mendokumentasikan dan menganalisis inisiatif keusahawanan sosial yang dilaksanakan oleh Universiti Teknologi Mara Cawangan Johor (UiTMCJ) melalui penubuhan Pusat Inkubator Spa & Sauna (PIKSS) dan projek utamanya, CosMos 1.0. Projek Komuniti Perusahaan Keusahawanan Sosial (Ogos 2021 – Ogos 2023) ini bertujuan untuk memperkasakan komuniti orang kurang upaya (OKU), kategori B40, dan remaja di Pusat Pemulihan Dalam Komuniti (PDK) Taman Yayasan Segamat. Projek ini melibatkan 12 pensyarah dan 4 pelajar PIKSS yang menyediakan latihan teknikal dalam rawatan spa dan sauna, termasuk rawatan muka asas dan urutan badan asas (menggunakan Teknik Aponia Massage). Objektif utama projek ialah pemupukan interaksi sosial positif dan pembangunan kemahiran keusahawanan yang menjurus kepada peluang pekerjaan. Kejayaan projek ini dicerminkan oleh keberhasilannya mencungkil 20 bakat komuniti OKU dan berjaya melatih seramai 40 orang komuniti OKU sehingga tahun 2023. Impak signifikan projek ini adalah penubuhan Pusat Refleksologi Sendiri oleh PDK Sayangku Taman Yayasan dengan 15 pelatih OKU dan pembukaan perniagaan individu oleh seorang pelatih (Tungku Batu Sungai Segamat). Selain itu, projek ini turut membawa kepada inovasi teknologi peralatan kosmetik, iaitu Teknik Aponia Massage dan Mesin Urutan menggunakan Bio Elektrik System (BeS). Pencapaian CosMos 1.0 yang diiktiraf di Majlis Anugerah AKKPT 2023 menegaskan peranan institusi pengajian tinggi (UiTM) sebagai pemangkin penting dalam memperkukuhkan keusahawanan sosial dan ekonomi komuniti kelainan upaya
The Impact of Eco-Friendly Products and Social Media Toward Environmental Awareness: Moderating Role of Knowledge
No full textTHINK HOSTEL MAINTENANCE SYSTEM (THMS)
No full textThis study deals with the complete development of the building maintenance system
equipped with several features that are relevance to produce an enterprise problem
reporting system. The objective of this project is to easily record and identifY which
area of V5 buildings are in need of attentions. Currently, the maintenance system of
new V5 buildings is done traditionally whereby the problem reporting processes are
done through a messy paper-based system. The scope of the study is the
implementation of dynamic graphic in problem notification and reporting. Dynamic
graphic has been widely used by the other web based system especially in weather and
natural disaster prediction system. Here, the implementations of dynamic graphics are
clearly discussed with the theory and technical requirement. The author has chosen
System Development Life Cycle (SDLC) with rapid prototyping as the methodology
for the project management framework. Author has done analysis regarding user
preferences and based on the analysis's result, author has come out with a set of
features that need to be embedded on the system. It includes dynamic graphic
notifications and text reporting process to be applied in the system. In the result and
discussion, the system modules, system's user interface and testing are included. As a
conclusion, the extensive usage of mapping and dynamic graphic notification could
defmitely increase the services of problem reporting system in the proposed system
