30 research outputs found

    Analisis Implementasi Customer Relationship Management (CRM) pada Aplikasi Coffee Shop Kekinian di Kota Surabaya

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    The coffee shop industry in Surabaya is experiencing rapid growth due to increasing customer interest in coffee culture. Intense competition has driven business owners to adopt Customer Relationship Management (CRM) strategies to enhance customer loyalty. This study aims to analyze CRM implementation in coffee shop applications in Surabaya and measure its impact on customer satisfaction and loyalty. A quantitative research approach with Partial Least Square (PLS) analysis was used. Data were collected through a questionnaire from 163 respondents who are users of coffee ordering applications in Surabaya. The findings indicate that application design, customer identification, customer attraction, customer retention, and customer development significantly influence customer satisfaction. Additionally, customer satisfaction positively contributes to customer loyalty and revisit intention. The study highlights the importance of optimizing digital CRM strategies to improve customer engagement and retention

    Child Rape Cases in News Text: Sara Mills’ Critical Discourse Analysis

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    Sexual violence against children has become a world problem that can occur anytime, anywhere, and be carried out by anyone, and the number of cases is increasing continuously. This phenomenon is a critical problem because child victims who are still in the phase of adolescence can be at risk of disrupting the child's growth and development process and changing the child's behavior. This study aims to analyze news articles on child rape cases in the online media portal Liputan6.com and Merdeka.com using the Critical Discourse Analysis approach, specifically the Sara Mills model. This study employs qualitative research with a descriptive qualitative approach. The data utilized consists of news articles on child rape published on the online news portals Liputan6.com and Merdeka.com. The Critical Discourse Analysis by Sara Mills is employed to comprehend the language construction and ideologies of these articles. The findings of this study are that the subject-object position in the two news discourses reveals that girls are positioned as objects and journalists and third person as subjects. Then, the Writer-Reader Position in Liputan6.com's news discourse reveals that the writer is the subject and the reader is positioned as the reader acts as the perpetrator, while in the Merdeka.com news discourse, it is revealed that the writer places women as subjects and men as objects. Readers are positioned as women, and the author views the audience as women. In this research, three strategies for presenting victims of sexual harassment were also found, namely character, focalization, and schemata (scheme).Kekerasan seksual terhadap anak telah menjadi permasalahan dunia yang dapat terjadi kapan saja, di mana saja, dan dilakukan oleh siapa saja, serta jumlah kasusnya terus meningkat. Hal ini menjadi permasalahan kritis sebab anak korban yang masih berada pada fase remaja dapat berisiko mengganggu proses tumbuh kembang anak dan mengubah perilaku anak. Penelitian ini bertujuan untuk menganalisis berita kasus pemerkosaan anak di portal media daring Liputan6.com dan Merdeka.com dengan pendekatan Analisis Wacana Kritis model Sara Mills. Penelitian ini melibatkan metode penelitian kualitatif dengan pendekatan deskriptif kualitatif. Data yang digunakan adalah berita pemerkosaan anak yang dipublikasikan di portal berita daring Liputan6.com dan Merdeka.com. Analisis Wacana Kritis Sara Mills digunakan untuk memahami konstruksi bahasa dan ideologi yang terkandung dalam berita tersebut. Hasil penelitian ini ditemukan Posisi Subjek-Objek dalam dua wacana berita tersebut mengungkapkan anak perempuan diposisikan sebagai objek serta jurnalis dan pihak ketiga sebagai subjek. Lalu, Posisi Penulis-Pembaca dalam wacana berita Liputan6.com mengungkapkan penulis sebagai subjek dan pembaca diposisikan seperti pembaca memerankan sebagai pelaku, sementara dalam wacana berita Merdeka.com mengungkapkan penulis menempatkan perempuan sebagai subjek, laki-laki sebagai objek, dan pembaca diposisikan sebagai perempuan dan penulis memandang khalayak sebagai perempuan. Dalam penelitian ini juga ditemukan tiga strategi pemunculan korban pelecehan seksual, yaitu karakter, fokalisasi, dan skemata (skema)

    ANALISIS WACANA SARA MILLS TENTANG PATRIARKI DI ERA PASCA KEMERDEKAAN DALAM FILM BEFORE, NOW AND THEN (NANA) KARYA KAMILA ANDINI

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    Penelitian ini bertujuan melihat bagaimana wacana patriarki dalam film "Before, Now and Then" karya Kamila Andini. Film merupakan konstruksi subjektif yang diproduksi oleh para sineas melalui ide dan pemikiran yang ditampilkan dalam film melalui simbol dan teks. Subjektivitas dalam film mampu di objektifikasi melalui analisis wacana, hal tersebut dilakukan guna mengetahui lebih dalam konteks yang tersampaikan melalui teks. Hingga saat ini, budaya patriarki terus melegalkan dominasi laki-laki atas perempuan dalam kehidupan sehari-hari. Budaya patriarki merupakan salah satu bentuk wacana yang dapat kita temui pada film. “Before, Now and Then” merupakan karya sineas yang dicipta oleh salah satu sutradara perempuan Indonesia yang terkenal dengan karya auteurnya, Kamila Andini. Peneliti melakukan analisis lebih lanjut untuk mengetahui wacana patriarki yang terdapat pada film tersebut dengan mengetahui bagaimana posisi subjek-objek dan juga posisi penonton dalam teks. Dengan menggunakan metode kualitatif deskriptif dan berpegang pada paradigma kritis, peneliti melakukan analisis menggunakan teknik analisis wacana milik Sara Mills, ahli bidang komunikasi yang juga aktif dalam ranah feminis. Peneliti menemukan bahwa posisi subjek merupakan Hj Hobsah dan perkumpulannya serta suami Nana sebagai yang mempengaruhi tumbuhnya budaya patriarki terhadap Nana sebagai tokoh utama yang menjadi objek patriarki. Posisi penonton dalam film berada pada sudut pandang seorang perempuan yang mengalami berbagai gejolak batin untuk dapat membebaskan kehendak dirinya, yakni Sang tokoh utama, Nana. Dalam melakukan serangkaian proses penelitian, peneliti menemukan wacana menarik mengenai pembebasan perempuan dalam belenggu patriarki. Kata Kunci : Wacana, Patriarki, Film “Before, Now and Then (Nana)” This research aims to see the patriarchal discourse in the film "Before, Now and Then" by Kamila Andini. Films are subjective constructions filmmakers produce through ideas and thoughts displayed in films through symbols and text. Subjectivity in cinema can be objectified through discourse analysis; this is done to find out more about the context conveyed through the text. Until now, patriarchal culture continues to legalize men's domination over women in everyday life. A patriarchal culture is a form of discourse that we can find in films. "Before, Now and Then" is an artistic work created by one of the Indonesian female directors famous for her auteur works, Kamila Andini. The researcher carried out further analysis to find out the patriarchal discourse contained in the film by knowing the subject-object position and also the audience's position in the text. Using descriptive qualitative methods and adhering to a critical paradigm, the author carries out analysis using discourse analysis techniques belonging to Sara Mills, an expert in the field of communication who is also active in the feminist realm. The researcher found that the subject position was Hj Hobsah and his association as well as Nana's husband as influencing the growth of patriarchal culture towards Nana as the main figure who was the object of patriarchy. The audience's position in the film is from the perspective of a woman who experiences various inner turmoil to free her will, namely the main character, Nana. In conducting a series of research processes, researchers found interesting discourse regarding women's liberation from the shackles of patriarchy. Keywords: Discourse, Patriarchy, Film "Before, Now and Then (Nana)

    WACANA SARA DALAM PEMBERITAAN PILGUB DKI JAKARTA 2017 (CRITICAL DISCOURSE ANALYSIS NORMAN FAIRCLOUGH) PADA PORTAL BERITA ONLINE TRIBUNNEWS.COM

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    ABSTRAK Skripsi dengan judul “Wacana SARA Dalam Pemberitaan Pilgub DKI Jakarta 2017 (Critical Discourse Analysis Norman Fairclough) Pada Portal Berita Online Tribunnews.com” ini ditulis oleh Regita Farani Rahayu dan dibimbing oleh Dr. H. Nur Kholis, M.Pd dan Ibu Sukma Ayu Ragil Putri, M.I.Kom. Penelitian ini berangkat dari kegelisahan penulis atas maraknya isu Suku, Agama, Ras dan Antargolongan (SARA) Pada Pilgub DKI Jakarta tahun 2017. Meski studi kasus mengenai Pilgub DKI Jakarta terbilang sudah lalu, namun Pilgub DKI Jakarta 2017 telah menjadi sorotan yang menarik sepanjang sejarah Pemilihan Kepala Daerah yang pernah dilakukan di Indonesia. Santer beredar kabar dari berbagai pengamat dunia politik, bahwa Pilgub DKI Jakarta tahun 2017 adalah representatif dari Pemilihan Umum (Pemilu) Presiden 2019 saat ini. Rumusan masalah dalam penelitian ini adalah: (1) Bagaimana wacana SARA yang ditampilkan portal berita online Tribunnews.com?. Adapun metode penelitian ini termasuk dalam library research. Sumber data primer dalam penelitian ini adalah portal berita online Tribunnews.com. Sedangkan sumber sekunder adalah buku, jurnal, dan penelitian-penelitian lainnya yang relevan. Hasil dari analisa data, penulis menyimpulkan: (1) Dalam pemberitaan, Tribunnews.com hanya mewawancarai partisipan berita (narasumber) yang mendukung interpretasinya terhadap suatu peristiwa. Dalam hal ini Norman fairclough menyebutnya me-legitimate pendapat narasumber yang kemudian didukung oleh banyak orang. (2) Teks berita yang berat sebelah. Dalam pemberitaan Tribunnews.com cenderung memberitakan satu sudut pandang saja padahal terdapat dua objek dalam pemberitaan. (3) Masih didapati unsur berita yang bersifat samar diidentifikasi. Seperti 5W1H yang harusnya ada dalam penulisan berita. Kata Kunci: Media Online, Tribunnews.com, Analisis Wacana Kritis (Critical Discourse Analysis), Norman Fairclough, Pilgub DKI Jakarta 2017.   ABSTRACT A thesis under the title "SARA’s Discourse in the Publication of the DKI Jakarta Governor Election 2017 (Critical Discourse Analysis Norman Fairclough) in the Tribunnews.com Online News Portal" was written by Regita Farani Rahayu and guided by Dr. H. Nur Kholis, M.Pd and Mrs. Sukma Ayu Ragil Putri, M.I.Kom. This research departed from the researcher's anxiety over the issue of Tribal, Religion, Racial and Intergroup (SARA) issues in the DKI Jakarta Governor Election 2017. Although, the case studies on the DKI Jakarta Governor Election have been past, the DKI Jakarta Governor Election 2017 has become an interesting highlight throughout the history of Election Regional Head that has been carried out in Indonesia. It’s widely spread out the news in the political world, that the DKI Jakarta Governor Election 2017 was a representative of today’s Presidential Election 2019. The formulation of the research problem in this study was: (1) How is the SARA’s discourse displayed on the online portal of Tribunnews.com?. The research method was included in the library research. The primary data source in this study was the online news portal Tribunnews.com. While the secondary sources were books, journals, and other relevant research. The results of data analysis, the author concluded that: (1) In news, Tribunnews.com only interviewed news participants (resource persons) who supported their interpretations of an event. In this case, Norman Fairclough called it legitimating the opinion of the resource person who was later supported by many people. (2) News text that was biased. In the news from Tribunnews.com, it tends to preach only one point of view even though there are two objects in the news. (3) There was still a faintly identified element of news. Just like 5W1H which should be existed in news writing. Keywords: Online Media, Tribunnews.com, Critical Discourse Analysis, Norman Fairclough, DKI Jakarta Governor Election 2017

    Ideology, Power, and Policy: A Discourse Analysis of the Merdeka Belajar Curriculum in Higher Education

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    As the highest authority in Indonesia’s education sector, Nadiem Makarim plays a crucial role in shaping the discourse on ideal education through curriculum policies. However, the implementation of the Merdeka Belajar (Independence Policy) in higher education has sparked both support and criticism. This study aims to analyze the discourse surrounding the policy’s implementation using a qualitative approach and Sara Mills’ discourse analysis framework, which examines actor positioning within texts. Research data is sourced from media texts, and the study applies Michael W. Apple’s theory of ideology and power, which argues that educational institutions not only regulate behaviour but also shape the meaning of knowledge within the curriculum. Findings reveal two key aspects of Sara Mills’ discourse analysis: position-object analysis and author-reader positioning. The study identifies the Indonesian government, represented by the Ministry of Education, Culture, Research, and Technology (Kemdikbudristek), as the dominant actor with authority over decision-making. Meanwhile, students, educators, and education practitioners serve as both implementers and beneficiaries of the policy. The research highlights how Kemdikbudristek, as a power holder, influences the discourse on ideal higher education through the Merdeka Belajar curriculum, which is shaped by various ideological factors, including the perspectives of its leadership. This study contributes to discussions on curriculum formulation in higher education and offers insights for policymakers in designing future education policies

    Schamdynamiken in der stationären Betreuung Jugendlicher

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    In diesem Buch untersucht die Autorin das Thema Schamdynamiken in der stationären Betreuung Jugendlicher, indem sie ethnographisch erhobene Interaktionsverläufe und qualitative Interviews interpretiert. Es werden verschiedene Fälle analysiert, in denen unter anderem das Spannungsfeld der emotionalen Belastung von Fachkräften und ihre pädagogischen Handlungsspielräume eine Rolle spielen. Außerdem gibt die Studie Aufschluss über den Umgang mit der Ausübung von Gewalt aus der Sicht Jugendlicher oder mit den Folgen suizidalen Verhaltens. Der Ausdruck von Scham durch die Jugendlichen, der Fachkräfte sowie auch das Schamempfinden der Forschenden sind hierbei Anhaltspunkte, von denen aus Kontraste und strukturelle Zusammenhänge in den Daten gefunden werden. Bei der Interpretation werden soziologische Affekttheorien einbezogen, die betonen, dass ein dichotomes Verständnis von Affekten als nur positiv oder negativ deren komplexer Funktion nicht gerecht wird. Damit leistet das Buch einen Beitrag zum Verstehen des sozialen Sinns von Affekten und macht die Affektforschung für die Sozialpädagogik fruchtbar.In this book, the author examines the topic of shame dynamics in residential care for adolescents by interpreting ethnographically collected interaction processes. The expressions of shame by the adolescents, their caregivers, as well as the researchers’ perception of shame, are points of reference from which contrasts and structural connections in the data are identified. Modern theories of affect are included, which emphasise that a dichotomous understanding of affects as only positive or negative does not do justice to their complex function. In this way, the work contributes to understanding the social meaning of affects and makes affect research fruitful for social pedagogy

    Ressource Tattoo? Das Potenzial permanenter Hautbilder für unsere Gesellschaft und das Individuum

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    In (late) modern society, characterised by individualisation and social acceleration, it is becoming increasingly difficult to develop a stable identity. This book examines how tattoos can be used as a resource for self-realization and the expression of individuality. By linking sociological concepts and psychological theories, the author shows how tattoos can not only support identity formation, but also promote well-being. In practice-oriented chapters, concrete recommendations for action are given for consultants and coaches with tattooed clients in order to use the resource potential of tattoos in coaching processes.In der (spät-)modernen Gesellschaft, geprägt von Individualisierung und sozialer Beschleunigung, wird es zunehmend schwieriger, eine stabile Identität zu entwickeln. Dieses Buch untersucht, wie Tätowierungen als Ressource für die Selbstverwirklichung und den Ausdruck von Individualität genutzt werden können. Durch die Verknüpfung von soziologischen Konzepten und psychologischen Theorien zeigt die Autorin, wie Tattoos nicht nur die Identitätsbildung unterstützen, sondern auch das Wohlbefinden fördern können. In praxisorientierten Kapiteln werden konkrete Handlungsempfehlungen für Berater:innen und Coaches mit tätowierten Klient:innen gegeben, um das Ressourcenpotenzial von Tätowierungen in Coachingprozessen zu nutzen

    عدم المساواة بين الجنسين في بناء التقارير الإعلامية عبر الإنترنت: دراسة تحليلية نقدية على نظرية سارة ميلز

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    مستخلص البحث لقد كانت دراسة عدم المساواة بين الجنسين موضوع اهتمام منذ زمن في مجالات مختلفة، مثل اللغة والأدب. هناك العديد من الأبحاث التي تناولت هذا الموضوع، مما يُظهر أهمية إجراء المزيد من الدراسات حوله. تشير البيانات إلى أن نصوص الأخبار تميل لإظهار مواقف عدم المساواة بين الجنسين، خاصة في السرد الذي يركز على النساء، حيث تكون النساء ضحايا وتتعرضن للضغط. تهدف هذه الدراسة إلى وصف كيف موقف الواضع والموضوع، وكيف يضع الكاتب القارئ في النصوص الإخبارية على موقع arabic.cnn.com، مستخدمًا تحليل الخطاب النقدي لسارة ميلز، وتحليل النوع الاجتماعي لمنصور فقيه. تعتبر هذه الدراسة وصفية نوعية، وتشمل مراحل توفير البيانات، تحليل البيانات، وعرض النتائج. مصدر البيانات هو النصوص الأخبارية عن العنف ضد النساء المغربيات في arabic.cnn.com، والتي تتكون من ثلاث أخبار. أظهرت النتائج أن الأخبار الثلاث تظهر مواقف مختلفة للواضعين والموضوعين. في الخبر الأول يوجد واضع واحد، وفي الخبر الثاني يوجد أربعة واضعين، وفي الخبر الثالث يوجد سبعة واضعين. حيث تتكرر النساء المغربيات في موقف الموضوع. تتناول الأخبار أيضًا سياسات الحكومة المغربية حول عدم المساواة بين الجنسين، وحالة الضحايا، وردود الفعل من شخصيات مختلفة. كما تُظهر الدراسة أشكال عدم المساواة بين الجنسين، مثل التهميش، والتبعية، والصور النمطية، والعنف. ABSTRAK Kajian ketidakadilan gender dari dulu telah menjadi perhatian dalam berbagai ranah, baik bahasa ataupun sastra. Banyak penelitian yang membahas terkait tema tersebut. Dari sekian penelitian terdahulu tersebut menjadi pertimbangan bahwa penelitian terhadap ketidakadilan gender perlu untuk menjadi perhatian dan penting untuk dilakukan. Kemudian dari kumpulan data dan fenomena yang ditemukan mengarahkan pada sebuah asumsi bahwasannya teks berita itulah yang rentan menunjukkan sikap ketidakadilan gender terkhusus dalam narasi berita yang mengarah kepada perempuan. Perempuan menjadi korban dan perempuan juga yang dipojokkan. Penelitian ini bertujuan untuk mendeskripsikan bagaimana posisi subjek terhadap objek, kemudian bagaimana penulis memposisikan pembaca dalam kontruksi berita online arabic.cnn.com, menggunakan konsep analisis wacana kritis perspektif Sara Mills, serta merepresentasi ketidakadilan gender menggunakan konsep analisis gender Mansour Fakih. Penelitian ini merupakan penelitian deskriptif kualitatif. Tahap penelitian meliputi tahap penyediaan data, tahap analisis data, dan tahap penyajian analisis data. Sumber data dalam penelitian ini adalah teks berita tentang kekerasan terhadap perempuan Maroko dalam narasi media berita online arabic.cnn.com yang berjumlah tiga berita. Hasil penelitian ini, dalam tiga berita yang telah dianalisis, ketiganya menampilkan posisi subyek-obyek dengan karakter pemberitaannya masing-masing. Pada berita pertama terdapat satu subyek, berita kedua terdapat empat subyek, dan berita ketiga terdapat tujuh subyek. Dalam ketiga berita tersebut posisi objek selalu ditempati oleh perempuan Maroko. Terdapat juga bentuk wacana yang beragam mulai dari berbagai kebijakan pemerintah Maroko terkait topik ketidaksetaraan gender, keadaan korban, sampai tanggapan dari berbagai tokoh terakit isu dan permasalahan yang terjadi. Kemudian juga menampilkan posisi penulis-pembaca, serta menampilkan bentuk ketidakadilan gender dalam teks berita, yang berupa marginalisasi, subordinasi, stereotipe, dan kekerasan. ABSTRACT The study of gender injustice has long been a concern in various fields, both in language and literature. Many studies have discussed this theme. Among those previous studies, it has become evident that research on gender injustice needs to be a focus and is important to conduct. Furthermore, the collection of data and phenomena found leads to the assumption that news texts are particularly vulnerable to displaying attitudes of gender injustice, especially in news narratives that target women. Women become victims and are also cornered. This research aims to describe how the subject positions itself relative to the object, and how the author positions the reader within the construction of news on arabic.cnn.com, using the concept of critical discourse analysis from Sara Mills, as well as representing gender injustice using the gender analysis framework by Mansour Fakih. This study is a qualitative descriptive research. The research stages include data provision, data analysis, and presentation of data analysis. The data sources in this study are news texts about violence against Moroccan women in the narratives of the online news media arabic.cnn.com, consisting of three news articles. The results of this study indicate that in the three analyzed news articles, each displays the subject-object positions with their respective journalistic characteristics. In the first article, there are one subject; in the second article, there are four subjects; and in the third article, there are seven subjects. In all three articles, the object position is always occupied by Moroccan women. There are also various forms of discourse, ranging from various Moroccan government policies related to the topic of gender inequality, the state of the victims, to responses from various figures regarding the issues and problems that arise. Additionally, it presents the positions of the author and reader, as well as demonstrating forms of gender injustice in the news texts, including marginalization, subordination, stereotyping, and violence

    "Der große Reiz des Kamera-Mediums" : Ernst Kreneks Fernsehoper Ausgerechnet und verspielt

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    Die Geschichte der Fernsehoper begann, als der Fernsehapparat in den 1950er Jahren zum Statussymbol avancierte. Vor allem in den 1960er und 1970er Jahren regte die Fernsehoper Komponisten zur künstlerischen Auseinandersetzung mit dem Medium an, darunter auch Ernst Krenek, der bereits ein Jahr vor Ausstrahlung der ersten Fernsehoper, Gian Carlo Menottis Amahl and the Night Visitors (NBC, 1951), den ersten Artikel zur Theorie der Gattung veröffentlicht hatte. Nur wenige Jahre später beauftragte der ORF den Komponisten mit der Abfassung eines Werkes für den Salzburger Fernsehopernpreis: Seine erste Fernsehoper Ausgerechnet und verspielt (1961) entstand. Anhand der Oper untersucht die Autorin nun zwei weitgehend noch unerforschte Themenkomplexe: Erstens lassen sich die Arbeits- und Kompositionsweisen, die Produktionsabläufe sowie die Inszenierung einer Fernsehoper beispielhaft aufzeigen. Indem Ausgerechnet und verspielt vom ORF in Auftrag gegeben wurde, kann auch die Geschichte der österreichischen Fernsehoper erstmals näher beleuchtet werden. Zweitens bedeutet die Untersuchung von Ausgerechnet und verspielt aber auch eine Aufarbeitung zentraler Aspekte von Kreneks Œuvre, da sich unter anderem seine differenzierte Reflexion audiovisueller Medien nachzeichnen lässt oder das Werk offenbart, wie stark ihn die Beschäftigung mit Naturwissenschaften, Philosophie und Technik beeinflusste. Die Analyse der Fernsehoper beleuchtet auch Kreneks Beziehung zum Serialismus, reflektierte er doch im Libretto seine theoretischen Überlegungen zur musikalischen Technik oder bediente er sich zum Teil serieller Parametervorordnungen.History of the television opera started, when the television set became a status symbol. Especially in the 1960s and 1970s a strong interest for television opera aroused among the composers. One of them was Ernst Krenek, who had published the first article about the theoretical aspects of the genre one year before the first television opera was broadcoasted (Gian Carlo Menottis Amahl and the Night Visitors (NBC, 1951)). A few years later Krenek was requested to compose Ausgerechnet und verspielt (1961), commissioned by the ORF. Based on this opera the author mainly analyses two groups of themes: Firstly, the composition process and the production of a television opera in general. Due to the commission of the ORF, the history of the Austrian television opera is explored more detailed for the first time. Secondly, the analysis of Ausgerechnet und verspielt includes reviewing central aspects of Krenek’s work: It is possible to trace his differentiated discussion of audiovisual media or the influence of sciences, philosophy and technique on his composition process. Furthermore, analyzing the television opera shows Krenek’s relation to total serialism, as he reflected upon the musical technique in the libretto and operated with the organization of musical elements
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