18 research outputs found
(Laporan Penelitian) ANALISIS SWOT DALAM MERUMUSKAN STRATEGI PEMASARAN KARIJANAN TANGAN DI JEMBER
No full textThis thesis was made with the aim of determining and analyzing the marketing strategy carried by UMKM Tanocraft Tanoker Ledokombo. The research method used is SWOT analysis method using a qualitative approach. Qualitative descriptive analysis is an analysis that is not in the form of numbers, but in the form of a series of information extracted from research results. Therefore, the author must first know how the state of UMKM is and what internal and external factors affect the existing marketing strategies of UMKM. Data collection techniques carried out by researchers are interviews and direct observation og marketing managers. In addition, there are additions and supports from reading books and other sources related to the research title. The data obtained from the results of data collection are then analyzed using SWOT analysis to find out what are the strengths, weakness, oppotinities, and threats of the marketing strategy carried by UMKM. The results of the research indicated by the Cartesian diagram show that UMKM are ini quadran I, which is aggressive with the implementation of Growth Oriented Strategy which is a very favorable situation for UMKM. Which has the power so that it can take advantage of the opportunities that exist.
Keywords : SWOT analysis and marketing strateg
(Laporan Penelitian) ANALISIS PERBANDINGAN EKUITAS MEREK
No full textBrand is a very important component, especially in an era where there has been increasingly sharp competition among the products (and services) offered by the company. The brand is an important component, because the brand is a source of information for consumers in identifying a product and differentiating that product from competing products. With this fact, making brands need to get attention and be considered as a formidable weapon in winning the competition, besides being able to be used to show a product's superiority over other products. This study aims to determine the comparison of brand equity to Wardah lipstick and Pixy lipstick products. The population in this study were students of the management economics faculty at the Muhammadiyah University of Jember with a total sample of 100 respondents using purposive sampling method. Data were collected by distributing questionnaires to measure 20 indicators. The analysis technique used is the Difference Test analysis with SPSS 23. The results of this study indicate that the three elements of brand equity between Wardah and Pixy are brand awareness, brand loyalty, and brand association which have no significant difference but the perceived quality has a significant difference.
Keywords: brand, brand equity, brand awareness, brand loyalty, brand association, perceived quality
ANALISIS PERSEPSI KUALITAS LAYANAN, HARGA DAN LOKASI TERHADAP KEPUTUSAN (Studi Kasus Pada Pendaratan Pelelangan Ikan Pesisir Besuki Situbondo) PERDAGANGAN IKAN
No full textPenelitian ini dilakukan pada Pendaratan Pelelangan Ikan Pesisir BesukiSitubondo. Penelitian ini bertujuan untuk mengetahui pengaruh dari tiga variabelyaitu kulitas layanan (X1), harga (X2) dan lokasi (X3) terhadap keputusanperdagangan ikan (Y) pada saat membeli di Pendaratan Pelelangan Ikan PesisirBesuki Situbondo. Dalam penelitian ini data dikumpulkan dengan alat bantuberupa observasi, wawancara dan kuesioner terhadap 47 responden dengan tekniksensus, yang bertujuan untuk mengetahui persepsi responden terhadap masing-masing variabel. Analisis yang digunakan meliputi uji instrumen data (ujivaliditas, dan uji reliabilitas), analisis regresi linear berganda, uji asumsi klasik(uji normalitas, uji multikolinearitas, uji heteroskedastisitas), dan uji hipotesis (ujiF, uji t, koefisien determinasi). Dari hasil analisis menggunakan regresi dapatdiketahui bahwa variabel kualitas layanan, harga dan lokasi, semuanyaberpengaruh positif terhadap keputusan perdagangan ikan di PendaratanPelelangan Ikan Pesisir Besuki Situbondo. Dari uji t diperoleh hasil kualitaslayanan (0,001), harga (0,008) dan lokasi (0,000), semuanya berpengaruhsignifikan terhadap keputusan perdagangan ikan di Pendaratan Pelelangan IkanPesisir Besuki Situbondo. Dari uji F diperoleh hasil kualitas layanan, harga danlokasi (0,000), semuanya berpengaruh signifikan secara simultan terhadapkeputusan perdagangan ikan di Pendaratan Pelelangan Ikan Pesisir BesukiSitubondo. Ketiga variabel ini berpengaruh sebesar 75,3%, terhadap keputusanperdagangan ikan sedangkan sisanya sebesar 24,7% dipengaruhi oleh variabellain
(Laporan Pengabdian) SOSIALISASI DAN PELATIHAN DIGITAL MARKETING BAGI PELAKU UMKM KERAJINAN TANGAN DI LEDOK OMBO - JEMBER
No full textRINGKASAN
Program pengabdian pada masyarakat ini bertujuan untuk untuk meningkatkan keuntungan sosial, ekonomi dan efisiensi biaya bagi para UMKM kerajinan tangan. Adapun tujuan khusus lainnya adalah membantu para UMKM kerajinan tangan dalam memecahkan masalah keterbatasan/ ketersediaan sumberdaya dalam memasakan berbagai hasil produksinya, sehingga dapat memperluas jangkauan pasar / market share yang pada akhirnya berimplikasi pada peningkatan laba. Target luaran yang diharapkan dalam kegiatan ini adalah berupa metode bertujuan menumbuhkan ide dan peluang usaha yang lebih inovatif melalui informasi diperoleh di media online serta memanfatkan media sosial sebagai digital marketing untuk mengembangkan suatu bisnis dan terciptanya produktivitas UMKM serta meningkatkan penjualan produk lokal Indonesia di kancah pasar global.
Metode yang digunakan adalah dengan menfasilitasi mitra agar memiliki kemampuan teknis dalam membuatkan rancangan bisnis dengan menggunakan strategi digital marketing melalui jejaring sosial istagram, Selain itu, pemateri juga memberikan contoh untuk melakukan pengambilan foto produk yang akan ditampilkan dan dipromosikan melalui istagram.
Pelaksanaan kegiatan ini dilakukan dalam kurun waktu enam bulan yang terbagi dalam tiga tahap yaitu: Pertama; Tahap perencanaan, Kedua; Tahap pelaksanaan, serta Ketiga: Tahap evaluasi, Kegiatan ini menggunakan metode dalam bentuk pelatihan keterampilan melalui ceramah, demontrasi dan tanya jawab dan sasaran kegiatan ini adalah para UMKM kerajinan tangan di Ledok Ombo Jember.
Hasil pelaksanaan kegiatan pengabdian ini dapat dilaksanakan dengan sangat baik dengan menggunakan sistem online daring (zoom), juga ditunjukkan adanya rasa antusias yang tinggi dari para peserta yang mengikuti kegiatan pelatihan dan peserta juga dapat memahami seluruh penjelasan materi dengan baik serta merasa puas dan senang adanya kesesuaian materi dengan kebutuhan yang diinginkan para peserta dalam pengembangan bisnisnya. Adapun faktor pendukung pelatihan ini dapat berjalan dengan baik adanya dukungan dari pihak Pemerintah Kecamatan dan Desa Ledok Ombo. Pademi Covid 19 menjadi penghambatnya mengakibatkan beberapa kegiatan ini harus dilaksanakan melalui sistem daring dan tingkat pengetahuan dari sebahagian pelaku UMKM yang sangat kurang memahami penggunaan teknologi internet.
Kata kunci: Digital Marketing, Partisifatif dan UMK
Manajemen Talenta Dan Pengembanag Karier Pengaruhnya Terhadap Kinerja Karyawan
Get PDFBackground – The human resourcess management aims to improve employee performance, so talent management and career development are increasingly important for an organization. Aim – This study aims to examine the effect of talent management and career development on employee performance. This study can contribute to improving employee performance. Design/ Methodology/ Approach - The object of the research is the employees of the Dinas Pertanian Ketahanan Pangan dan Perikanan Kabupaten Bondowoso, amounting to 200 people. Hypothesis testing was carried out by using the SPSS program t test. Results and Discussion - The results show that the talent management variable has a significant effect on employee performance in a positive direction. Career development has a significant effect on employee performance in a positive direction. Conclusion - The conclusion of this study, that the tree hypotheses proposed are accepted, namely talent management has a significant effect on employee performance in a positive direction. Career development has a significant effect on employee performance in a positive direction. Talent management and carrer development has a significant effect on employee performance in a positive direction. Research implications - This research can contribute to organizations on how to improve employee performance through talent management and career developmen
ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN PEMBELIAN PRODUK KOSMETIK ORIFLAME PADA MAHASISWI UNIVERSITAS MUHAMMADIYAH JEMBER
Get PDFABSTRAKFaktor sosial, pribadi, harga produk dan kualitas produk berpengaruh terhadap keputusan pembelian produk kosmetik oriflame pada mahasiswi Universitas Muhammadiyah Jember.. Populasi dalam penelitian ini adalah mahasiswa fakultas ekonomi manajemen yang sudah pernah membeli produk kosmetik Oriflame dan sudah menjadi member Oriflame. Penelitian ini menggunakan data pimer berupa kuisioner yang disebarkan. Sampel yang diambil sebanyak 100 orang responden dengan menggunakan penelitian purposive random sampling. Hasil dari data kuisioner dianalisis dengan menggunakan Uji Asumsi Klasik, Regresi Linier Berganda dan uji hipotesis (uji f dan uji t) dengan taraf signifikan α = 5% dengan menggunakan SPSS versi 21. Hasil dari penelitian ini menunjukkan bahwa faktor sosial, pribadi, harga produk, dan kualitas produk berpengaruh signifikan secara parsial maupun secara simultan terhadap keputusan pembelian produk kosmetik Oriflame. Hasil analisis statistik uji t diperoleh faktor sosial (X1) dengan nilai signifikan 0.000 pribadi (X2) nilai signifikan 0.000, harga produk (X3) nilai signifikan 0.000, dan kualitas produk (X4) nilai signifikan 0.000. Penelitian ini bersifat valid dan variabelnya bersifat reliabel. Kata kunci : Keputusan Pembelian, Faktor Sosial, Pribadi, Harga Produk, Kualitas ProdukABSTRACTFactor of social, personal, product pricing, and product quality influence on purchase decisions Oriflame cosmetics products on student of University Muhammadiyah Jember . Population in this study is student of the faculty of economics management who use cosmetics products oriflame and become a member oriflame. This research uses primary data in the form of questionnaires distributed. Sample taken 100 respondents using purposive random sampling. The result of the questionnaries were analyzed by using classical assumption test, multiple linier regression and hypotehesis testing ( f test dan t test) with significant level α = 5% with SPSS version 21. The result of this study show that social factors, personal, product pricing, and product quality significant effect partially or simultaneous on product purchasing decisions cosmetics oriflame. Statistical analysis of the result obtained by t test social factors (X1) with significant value 0.000, personal (X2) with significant value 0.000, product pricing (X3) with significant value 0.000, and product quality (X4) with significant value 0.000. This study is valid and reliable variable.Keywords: social factors, personal, product, product pricing, product qualit
THE INFLUENCE OF WORK ENVIRONMENT, JOB CONFLICT, WORK LOAD AND COMPENSATION ON UPTD EMPLOYEE PERFORMANCE WULUHAN HEALTH CENTER
Get PDFThe work environment encompasses various elements around employees that can affect their job performance. This includes physical factors such as room layout, lighting, and temperature, as well as non-physical elements like social interactions, work atmosphere, and company policies. If these elements are neglected, it can lead to disruptions in employee performance. Conversely, a supportive work environment can enhance motivation and enthusiasm, leading to increased efficiency and productivity. A pleasant work environment can create a calm atmosphere while working, while adequate facilities play a crucial role in improving performance. This study aims to thoroughly evaluate how various factors, such as the work environment conditions, conflicts, workload, and compensation, affect employee performance at Puskesmas Wuluhan. To achieve this objective, a causality method was applied involving 76 respondents selected through a saturation sampling technique, ensuring that all relevant members of the population were included in the sample. The results of multiple linear regression analysis reveal that both the work environment and compensation have a significant impact on employee performance, indicating that improvements in these aspects can substantially enhance performance. Conversely, the study found that conflicts and workload do not have a significant effect on employee performance at Puskesmas Wuluhan, suggesting that these factors may have less influence on performance compared to the work environment and compensation
Penentuan Strategi Pemasaran UMKM menggunakan Analisis SWOT
Get PDFThis study aims to determine and analyze the marketing strategy carried out by MSME Tanocraft Tanoker Ledokombo. The research method used is the SWOT analysis method using a qualitative approach. Data collection techniques carried out by researchers are interviews and direct observation to marketing managers. The data obtained from the data collection is then analyzed using SWOT analysis to find out what are the strengths, weaknesses, opportunities, and threats of the marketing strategy carried out by MSMEs. The results show that the Cartesian diagram shows that MSMEs are in the first quadrant which is aggressive with the implementation of the Growth Oriented Strategy which is a very favorable situation for MSMEs. In conclusion, based on a SWOT analysis, it shows that Tanocraft Tanoker Ledokombo SMEs have the strength so that they can take advantage of existing opportunities.
Keywords: SWOT Analysis, Marketing Strateg
DAMPAK RETAILING MIX TERHADAP KEPUTUSAN PEMBELIAN PADA MINI MARKET INDOMARET SUMBERSARI JEMBER
Get PDFPenelitian ini meninjau lebih jauh bagaimana pengaruh Produk, harga, promosi, pelayanan, suasana toko dan lokasi dapat mempengaruhi keputusan pembelian konsumen pada mini market Indomaret Jl. Piere Tendean Sukorejo – Sumbersari Jember.Penelitian ini menggunakan data primer berupa kuesioner yang disebarkan pada sampel sebanyak 70 responden. Hasil dari data yang telah diperoleh dianalisa dengan menggunakan pendekatan regresi linear berganda dan uji hipotesis berupa uji simultan (F) dan parsial (t).Hasil analisis statistik uji t diperoleh bahwa variabel produk (X1) menunjukkan nilai signifikasi 0,029, variabel harga (X2) menunjukkan nilai signifikasi 0,040, variabel promosi (X3) menunjukkan nilai signifikasi 0,021, variabel pelayanan (X4) menunjukkan nilai signifikasi 0,024, variabel suasana toko (X5) menunjukkan nilai signifikasi 0,021, variabel lokasi (X6) menunjukkan nilai signifikasi 0,029. Hasil uji F menunjukkan bahwa signifikasi 0,000, menunjukkan bahwa variabel produk, harga, promosi, pelayanan, suasana toko, dan lokasi secara bersama-sama berpengaruh terhadap keputusan pembelian. Kata Kunci : produk, harga, promosi, pelayanan, suasana toko, lokasi, keputusan pembelia
