13 research outputs found
Determining the influence of fanatical tendencies on consumption styles based on lifestyles
No full textWhile the term fanaticism forces one to create exclusive associations with sports events, it is nevertheless a very broad concept where an individual owes loyalty to a particular area they are interested in to the point of being a fanatic. This study has addressed the areas to which individuals feel loyalty at a fanatical level and attempt to identify which of those areas are more dominant in terms of sampling. Fanatic individuals demonstrate similar characteristics and behaviours in line with the area of their choice. Lifestyle is an important factor that determines the ways in which consumers spend their time and money. Due to the importance of the lifestyle factor, we have wished to study its influence on the fanatical tendencies of individuals. The aim of this study is to make suggestions regarding the lifestyles of this particular consumer group for the benefit of the businesses. Lastly, the influence of fanatical tendencies on individuals’ consumption styles are addressed. In this respect, hedonic and symbolic consumption styles - which are believed to be the results of fanatical tendencies- and impulsive buying behaviour are studied. The study is conducted with the consumers living in the city centre of Erzurum that were interested in any specific area of consumption through the use of questionnaires. The data analysis indicated that the lifestyles led by the consumers influence their fanatical tendencies which in turn influence their consumption styles
Social Dominance Orientation and Consumer Xenocentrism: Mediating Role of Status Consumption and Social Comparison
No full textThis research aims to create a model that elucidates the reasons why people exhibit xenocentric consumer tendencies. In this context, a theoretical framework describing the evolution of consumer xenocentrism (C-XEN) was constructed by integrating elements from diverse theories. Then developed model was analyzed with empirical research involving 534 participants using structural equation modeling (SEM) with AMOS. The findings indicate that individuals with high social dominance orientation are more prone to having C-XEN, and proposes that status consumption and social comparison mediates the relationship between the social dominance orientation and the emergence of C-XEN. The framework allows to grasp the psychological factors contributing to C-XEN. In conclusion, testable propositions that are verifiable are believed to promote additional researches on the matter going forward. © (2024), (Johar Education Society Pakistan). All Rights Reserved
Social Dominance Orientation and Consumer Xenocentrism: Mediating Role of Status Consumption and Social Comparison
No full textThis research aims to create a model that elucidates the reasons why people exhibit xenocentric consumer tendencies. In this context, a theoretical framework describing the evolution of consumer xenocentrism (C-XEN) was constructed by integrating elements from diverse theories. Then developed model was analyzed with empirical research involving 534 participants using structural equation modeling (SEM) with AMOS. The findings indicate that individuals with high social dominance orientation are more prone to having C-XEN, and proposes that status consumption and social comparison mediates the relationship between the social dominance orientation and the emergence of C-XEN. The framework allows to grasp the psychological factors contributing to C-XEN. In conclusion, testable propositions that are verifiable are believed to promote additional researches on the matter going forward
Social dominance orientation and consumer xenocentrism: Mediating role of status consumption and social comparison
No full textThis research aims to create a model that elucidates the reasons why people exhibit xenocentric consumer tendencies. In this context, a theoretical framework describing the evolution of consumer xenocentrism (C-XEN) was constructed by integrating elements from diverse theories. Then developed model was analyzed with empirical research involving 534 participants using structural equation modeling (SEM) with AMOS. The findings indicate that individuals with high social dominance orientation are more prone to having C-XEN, and proposes that status consumption and social comparison mediates the relationship between the social dominance orientation and the emergence of C-XEN. The framework allows to grasp the psychological factors contributing to C-XEN. In conclusion, testable propositions that are verifiable are believed to promote additional researches on the matter going forward
Analysis of the World's Most Innovative Companies on the Basic of Industry: 2005-2014
No full textAbstractIn most industries, almost everywhere in the world, growth is harder and harder for companies to generate. Therefore, searching for new sources of growth, companies across all industries and regions are increasing their spending on innovation every year. As a result, innovation continues to be a top corporate priority for the many companies. This paper to aims to emphasize importance of innovation for companies and to analyse the most innovative companies on basic of the industry between 2005 and 2014. The contribution of this paper consists in analysing the world's 50 most innovative companies by listed Boston Consulting group (BCG) in terms of range and industrial distribution. The other aim of this paper is to determine to which companies come from which countries and region in terms of companies listed. Our sample consists in 50 companies listed on BCG each year. The results reflect that companies specializing in digital technologies hold the top places or top ten in recent years. The other companies from different sectors compare in itself between 2005 and 2014
Attitudes towards Mobile Advertising – A Research to Determine the Differences between the Attitudes of Youth and Adults
No full textAbstractThe aim of this study is to determine whether there is a difference between the attitudes of youth and adults towards mobile advertising. As it is known, youth and adults are two quite different consumer groups in terms of their consumption styles and patterns. The differences show themselves in various aspects such as product, brand, advertising message, and media preference. From this point of view, it was aimed in the study to investigate the attitudes of youth and adults towards mobile advertising and whether there was a difference between their acceptance-rejection behaviors regarding mobile advertising. In the direction of the purpose of the study, a questionnaire is administered to the youth and adults living in Erzurum/Turkey. In the study, primarily the variables having roles in creating an attitude towards mobile advertisements, and the relationships between intention and acceptance-rejection behavior towards mobile advertisements were investigated. According to the results, an advertisement's being entertaining, informative, reliable, personalized, and its being sent with permission has a positive effect on creating attitudes towards mobile advertisements. There is also a difference between the attitudes, intentions and behaviors of Youth and adults towards mobile advertisements
Customer love: Research on the ranking of food and beverage locations
No full textIntense competition in today’s markets has meant that customer loyalty is no longer as strong as it used to be. In this context, many researchers have aimed to add new values to the concept of loyalty, particularly focusing on the concept of “love”. This study explores customers’ feelings towards location in order to identify their preferred - or “most loved” - food and beverage locations. A questionnaire was administered to 395 adult customers living in the city centre of Erzurum, Turkey. The fuzzy Shannon’s entropy method is used to identify the weights of each criterion of love, while the fuzzy VIKOR method is used to rank alternative locations. As a result of the analyses, the most prominent expression was found as “I love this location!”, and customers’ most loved places were identified as those serving regional dishes in Erzurum Province, Turkey. The study uses fuzzy numbers to rank alternatives according to the criteria of love. In addition, the ranking is based on degrees of fuzziness by changing the α-cut levels of the fuzzy numbers. The study examines how customers’ preferences between alternatives alter via this chang
Investigation of green consumers 'subjective well being within the scope of purchase behavior, attitudes and personality traits
No full textEnvironmental problems that increase with global developments require individuals to behave more envi- ronmentally. The determination of this requirement depends on increasing the awareness of individuals and motivating green consumer behaviors. At this point, one of the most important factors is the happiness and satisfaction levels of people's lives, known as subjective well-being. The increase in the subjective well-being of individuals creates a win-win relationship between the environment and the consumer, and presents the gains of being a green consumer back to the consumer as life satisfaction. In this study, personality traits were first examined in order to define green consumers correctly. Later, the effect of personality traits on the environment and helping attitudes was revealed, and finally, the effect of green purchasing behavior on sub- jective well-being, which is an important indicator of social welfare, was investigated. The results revealed that personality traits affect green consumers' attitudes towards both the environment and helping, and these attitudes have an effect on green purchasing behavior. In addition, it was determined that green purchasing behavior was effective on the output variable of the model, subjective well-being
影響超市忠誠度之因素:以土耳其超市為例
No full texthttp://nchuae.nchu.edu.tw/tc/modules/wfdownloads/visit.php?cid=61&lid=42
